By Mohamed Bah · Kolonell, a digital agency in Dakar
A three-tier offer, a proposal that gets signed and discounts that always come with something in return
50,000 FCFA · 76 €
Programme
Wave / Orange Money payment, access within 24 business hours
A freelancer who moves from one-off jobs at 25,000 to 75,000 FCFA (about $40 to $125) to a tiered offer typically sells the standard tier for 100,000 to 250,000 FCFA (about $165 to $415, or 150 to 380 euros), or a retainer of 75,000 to 150,000 FCFA (about $125 to $250) per month. With 2 to 4 active clients, that means 250,000 to 600,000 FCFA (about $415 to $1,000, or 380 to 915 euros) collected per month, depending on the skill and the niche (field estimate, Dakar and Abidjan 2026; no income is guaranteed).
Indicative estimate, depending on your market, pace and work. No income is guaranteed.
Your instructor
Founder of Kolonell, a digital agency in Dakar. He sells and delivers websites, content and applications to small and mid-sized businesses in Senegal, Côte d'Ivoire and Dubai, manages a team of freelance writers, designers and developers whom he recruits, subcontracts and pays, and handles his company's invoicing, cash flow and tax filings himself.
See Kolonell’s work →Level 1 gets you your first client with a simple offer and a one-page quote. This level 2 gets you selling at higher prices and more often: a three-tier offer in a niche, value-based pricing, a structured discovery call, a three-page proposal, negotiation with trade-offs, terms and conditions and a pipeline.
Yes. Quotes and terms and conditions work without a legal status, with the mention "TVA non applicable" (VAT not applicable). Module 4 explains what a structured company requires (NINEA, the business tax ID; RCCM, the trade and companies register; withholding tax), and level 3 of the track covers choosing a status and taxes in detail.
About 10 hours including exercises and projects, which is 2 to 3 hours a week for 4 weeks. Each lesson takes 12 to 18 minutes and ends with an exercise applied to your own offer.
Yes. Module 2 has a full lesson on diaspora clients: prices in euros, exchange rate, bank transfer, card or Wave from abroad, deposit and lead times. The proposals and terms and conditions are the same.
Many small businesses never sign a paper contract. Module 5 shows you how to get a valid written agreement by WhatsApp or email that refers to your terms and conditions, and how to collect the deposit before you start.
No. The course teaches the opposite: adjust the scope, the timeline or the payment terms when the budget falls short, without ever lowering the price for the same work.
Via Wave or Orange Money. After enrolling you receive a pro forma invoice by email with the number to pay. Send the proof on WhatsApp: your access is activated within 24 business hours.
For life, updates included. Learn at your own pace and revisit lessons as often as you need.
Complete the lessons, pass each module quiz with at least 70% and submit your final project: an instructor reviews and approves it (feedback within 5 working days). The certificate is then generated, with a unique number and a public verification page.
You have your first clients, yet every sale turns into haggling: "how much?", a price on WhatsApp, "that's expensive", and you cut it. This course teaches you to sell your services for more, close more often and stop giving in on price, whether you face a small business, a structured company or a diaspora client.
You start by building a three-tier offer in a niche where clients already pay, backed by a case study, then move from hourly to value-based pricing. A discovery call surfaces budget, decision-maker and deadline before you write the proposal. You wrap up with negotiation, objections, terms and conditions and a pipeline you review every Friday.
You get 10 hours of training, 5 modules, 60 corrected exercises, and a PDF handout and a quiz for each module. Two graded projects: your three-tier offer with its rate card, then your complete sales file, from discovery to signature. A verifiable certificate completes the course.
You leave with a packaged offer, a full rate card, an eight-question discovery guide, a proposal template, answers to the seven most common objections and one-page terms of service. With tiers, a freelancer typically sells the standard tier for 100,000 to 250,000 FCFA (about $165 to $415), or a retainer of 75,000 to 150,000 FCFA (about $125 to $250) a month. With 2 to 4 active clients, that means 250,000 to 600,000 FCFA (about $415 to $1,000) collected each month, depending on the skill and the niche (field estimate, Dakar and Abidjan, 2026; no income is guaranteed).
This is level 2 of the Freelance and digital entrepreneurship track, following "Digital freelancing: land your first clients in 30 days". Once sales are flowing, level 3, "Running your business: invoicing, taxes and cash flow", shows you how to protect what you earn.
Who it is for: Freelancers and digital service providers who have already signed their first clients (copywriting, community management, design, video, websites, virtual assistance, translation) in Dakar, Thiès, Saint-Louis, Abidjan, Bamako, Cotonou or from the diaspora, and who want to charge more, close more often and stop giving in on price.
A module-by-module path: lessons, exercises, quizzes and projects to submit.
Module 1· 12 exercises
Go from "I make visuals" to a packaged three-tier offer, backed by proof and presented on a page the prospect understands in 30 seconds.
Module 2· 12 exercises
Move from a floor price calculated on your time to a price based on what the work brings the client, with a rate card, paid add-ons and a diaspora rate.
Module 3· 12 exercises
Run a discovery call that reveals budget, decision-maker and timeline, then send a three-page proposal and a detailed quote within 48 hours.
Module 4· 12 exercises
Answer common objections, never give a discount without something in return and negotiate payment terms with a structured company.
Module 5· 12 exercises
Get an unambiguous written agreement, sign simple terms and conditions, collect the deposit and review a pipeline of 15 to 30 opportunities every week.
Certificate included
A numbered certificate with your validated skills, a public page and a verification QR code. Add it to LinkedIn in one click.
Certificate of skills
Your name
has completed and validated the course
Selling your services: offer, quote and negotiation
Skills developed
Number KOL-CERT-2026-XXXXX
Mohamed Bah
Founder, Kolonell Academy
After the course
Each certificate has a number anyone can verify online, and you can add it to your LinkedIn profile in one click.
Upload your CV from your profile: our team reviews it and helps you make it clearer and more convincing.
Learners who complete the course can join the Kolonell talent pool. Entry is earned: course completed, exercises submitted. Kolonell also draws on it for its own hiring.
Optional services, free for learners. This is not a promise of employment.
Download the poster to print it, send it to your employer or share it with colleagues. The full programme details every module.
This course is part of the track
Level 2 of 5 · Practical
See the 5 track levelsNext level · 3/5 Advanced
A specialty you can bill for
A legal status you chose on purpose, invoices accepted the first time, taxes set aside in advance and a fixed income every month
75,000 FCFA 18 h
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