By Mohamed Bah · Kolonell, a digital agency in Dakar
Your Google profile complete and verified in one week, and your first calls coming from Google Maps
25,000 FCFA · 38 €
Programme
Wave / Orange Money payment, access within 24 business hours
A complete profile costs nothing and works every day. Illustrative orders of magnitude (estimates built for the course, not measured results): a neighborhood business that goes from an empty profile to a complete one with regular reviews may get 10 to 40 more calls or direction requests per month. With an average basket of 10,000 FCFA (about $17) and one third of those contacts becoming customers, that means 30,000 to 130,000 FCFA (about $50 to $215, or €45 to €200) in extra monthly revenue. The skill also sells: optimizing a shop's profile is commonly billed at around 25,000 to 75,000 FCFA (about $40 to $125) in Dakar in 2026 (indicative range; results depend on the trade, local competition and consistency, and no ranking is guaranteed).
Indicative estimate, depending on your market, pace and work. No income is guaranteed.
Your instructor
Founder of Kolonell, a digital agency in Dakar. He designs websites, business applications and customer acquisition systems for SMEs in Senegal, Côte d'Ivoire and Dubai, and fine-tunes Google profiles for local businesses every week.
See Kolonell’s work →About five hours: a little under three hours of lessons, plus the exercises after each lesson and the final project. At one hour a day, you finish in a week. Maintaining the profile then takes 20 minutes a week.
Yes. Module 2 shows you how to place the pin in the right spot on the map, write useful directions ("next to the gas station on the VDN, green gate") and, if you travel to your customers, hide your address and set a service area instead.
No. The profile works on its own and can link to your WhatsApp. A website helps you rank for the most competitive searches; level 2 of the track explains when it becomes useful and what it should contain.
Nobody can guarantee that, so be wary of anyone who promises it. Google takes into account the distance between the customer and your business, which you do not control. You work on the two factors you do control: the relevance of your profile and its prominence (reviews, photos, activity).
You pay with Wave or Orange Money. When you sign up, you receive a pro forma invoice with the amount and the number to send it to. Once your payment is received, your access is activated within 24 hours, often in under an hour during business hours. Module 1 is free to view before you pay, and access is for life, updates included.
You can stop here: your profile is in place. For a complete system (WhatsApp Business, social media, a first ad, a dashboard), level 2, "Digital marketing for SMEs", takes over. The full five-level track costs 350,000 FCFA (about $585) instead of 450,000, and this level 1 is deducted if you upgrade.
Via Wave or Orange Money. After enrolling you receive a pro forma invoice by email with the number to pay. Send the proof on WhatsApp: your access is activated within 24 business hours.
For life, updates included. Learn at your own pace and revisit lessons as often as you need.
Complete the lessons, pass each module quiz with at least 70% and submit your final project: an instructor reviews and approves it (feedback within 5 working days). The certificate is then generated, with a unique number and a public verification page.
You run a shop, a garage or a restaurant in Dakar, Abidjan or Bamako. When a customer searches for your trade in your neighborhood, Google shows a map and three businesses. If yours is not one of them, that customer calls a competitor. This course shows you how to win that spot with a free tool, your Google Business Profile, from your phone and with no budget.
First, you learn how Google picks the businesses it shows. Then you create or claim your profile without a duplicate, get it verified and drop your pin in the right place, even without an official street address. Finally, you fill it in to 100% and set up review requests through WhatsApp, with a 20-minute weekly routine.
What you get: 4 modules, 5 hours of training, 36 graded exercises applied to your own business, a quiz and a PDF handout for each module, and a final project reviewed by an instructor: your complete, verified and tracked profile. Pass the quizzes at 70%, get the project approved, and you receive a numbered certificate anyone can verify online.
You leave with a verified, 100% complete profile, a review request message, template replies and a call tracking sheet. Based on estimates built for the course, going from an empty profile to a complete one may bring 10 to 40 more calls or direction requests a month: with a 10,000 FCFA average basket and one in three contacts buying, that is 30,000 to 130,000 FCFA in extra monthly revenue. The skill also sells for 25,000 to 75,000 FCFA per profile in Dakar in 2026. No ranking and no income is guaranteed.
Level 1 of the Digital marketing and social media track, this is the entry point and it stands on its own. Level 2, "Digital marketing for SMEs", then builds a complete customer acquisition system around this profile.
Who it is for: Shop owners, artisans, restaurant owners, pharmacists, beauty salons, garages, clinics, schools, hotels and service providers in Dakar, Thiès, Saint-Louis, Abidjan, Bamako or Cotonou who want to appear on Google Maps when a customer searches for their trade in their neighborhood, with no technical skills and no budget.
A module-by-module path: lessons, exercises, quizzes and projects to submit.
Module 1· 9 exercises
Understand what a customer sees when searching for your trade nearby, how Google chooses the three businesses it shows, and where you stand today.
Module 2· 9 exercises
Get a Google Business Profile in your name that is unique, correctly placed on the map and verified, even without an official address.
Module 3· 9 exercises
Fill in every section of your profile so a customer understands in ten seconds what you do, what it costs and how to reach you.
Module 4· 9 exercises
Get reviews every week, reply to them without putting yourself at risk, and keep your profile active in twenty minutes a week using its performance data.
Certificate included
A numbered certificate with your validated skills, a public page and a verification QR code. Add it to LinkedIn in one click.
Certificate of skills
Your name
has completed and validated the course
Get found on Google and Google Maps in your city
Skills developed
Number KOL-CERT-2026-XXXXX
Mohamed Bah
Founder, Kolonell Academy
After the course
Each certificate has a number anyone can verify online, and you can add it to your LinkedIn profile in one click.
Upload your CV from your profile: our team reviews it and helps you make it clearer and more convincing.
Learners who complete the course can join the Kolonell talent pool. Entry is earned: course completed, exercises submitted. Kolonell also draws on it for its own hiring.
Optional services, free for learners. This is not a promise of employment.
Download the poster to print it, send it to your employer or share it with colleagues. The full programme details every module.
This course is part of the track
Level 1 of 5 · Essential
See the 5 track levelsNext level · 2/5 Practical
A working system in your business
Customer inquiries every week from Google, WhatsApp and Facebook, with three hours of work a week and no agency
50,000 FCFA 12 h
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