Campaigns managed on cost per customer, for your own business or billed to your clients every month
For your own business, the first gain is the money you stop wasting: in the cases worked through in the course, moving from boosting to a campaign managed on cost per customer often cuts a third of wasted spend. As a service, campaign management is billed in Dakar and Abidjan at 50,000 to 150,000 FCFA (about $83 to $250) per client per month, plus the ad budget; with three clients, that is 150,000 to 450,000 FCFA (about $250 to $750) a month (2026 market rates; income depends on the sectors you serve and your ability to prove results, and is not guaranteed).
Indicative estimate, depending on your market, pace and work. No income is guaranteed.
Who it is for: SME owners, marketing managers, community managers and freelancers in Dakar, Thiès, Abidjan, Bamako or Cotonou who have already posted or boosted a few posts and want to turn paid advertising into a skill they master, for their own business or as a service billed to clients.
A module-by-module path: lessons, exercises, quizzes and projects to submit.
Module 1· 12 exercises
Decide the most a customer can cost, which offer to push and where to send the click, before you spend a single franc.
Module 2· 12 exercises
Put in place a solid account structure, a payment method that works from West Africa and reliable conversion tracking.
Module 3· 12 exercises
Build the audiences that fit the offer, from your local catchment area to the diaspora, and know when to let the algorithm do the searching.
Module 4· 12 exercises
Produce ads that stop the scroll and trigger a message, without breaking the rules that get an ad rejected.
Module 5· 12 exercises
Know when TikTok beats Meta for your audience, boost a video that is already working and build a campaign in TikTok Ads Manager.
Module 6· 12 exercises
Read results down to cost per customer, test with method, scale the budget without breaking the campaign, and bill for this work.
Certificate included
A numbered certificate with your validated skills, a public page and a verification QR code. Add it to LinkedIn in one click.
Certificate of skills
Your name
has completed and validated the course
Online advertising: Meta and TikTok on a small budget
Certified skills
Number KOL-CERT-2026-XXXXX
Mohamed Bah
Founder, Kolonell Academy
Download the poster to print it, send it to your employer or share it with colleagues. The full programme details every module.
This course is part of the track
Level 3 of 5 · Advanced
See the 5 track levelsNext level · 4/5 Career
The full job, with a portfolio
Your first SME client signed and invoiced, with a monthly retainer and a report that gets it renewed
100,000 FCFA 24 h
View the next levelYour instructor
Founder of Kolonell, a digital agency in Dakar. He designs websites, business applications and customer acquisition systems for SMEs in Senegal, Côte d'Ivoire and Dubai, and manages their Meta and TikTok campaigns on cost per customer.
Level 2 has you launch a first Meta campaign to WhatsApp, in one module, as part of a complete acquisition system. This level 3 is entirely about advertising: cost-per-customer calculation, clean account and tracking setup, advanced audiences including the diaspora, creatives, TikTok, testing, scaling and selling the service. You can take it directly if you already have an active Page and WhatsApp Business.
Modules 1 to 5 require no ad spend. The final project ideally calls for a real campaign: plan 20,000 to 40,000 FCFA (about $33 to $67) over 7 to 14 days. Without a budget, you submit the campaign fully built but unpublished, with a review based on the results dataset provided; the project is then graded on preparation and analysis.
Module 2 compares the payment methods accepted in 2026: bank-issued Visa or Mastercard, prepaid and virtual cards offered by some banks and mobile operators, as well as the pitfalls of account currency and billing thresholds. The rules change often, so the lesson gives you a checklist of what to verify before paying.
Yes for prevention, partly for recovery. Module 2 covers the structure that limits restrictions (real profiles, two-factor authentication, backup admins) and advertising policies; module 4 details the content that gets an ad rejected. The appeal process is explained, with no guarantee of outcome since the decision belongs to the platform.
About 14 hours: seven hours of lessons, the exercises after each lesson and the two projects (a little over an hour for the campaign plan, two and a half hours for the final project, not counting the time the ads run). At three hours a week, allow five weeks, campaign included.
You pay with Wave or Orange Money. When you enroll, you receive a pro forma invoice with the amount and the number to send it to. Once payment is received, your access is activated within 24 hours, often in under an hour during business hours. Module 1 is free to preview before you pay, and access is for life, updates included.
Via Wave or Orange Money. After enrolling you receive a pro forma invoice by email with the number to pay. Send the proof on WhatsApp: your access is activated within 24 business hours.
For life, updates included. Learn at your own pace and revisit lessons as often as you need.
Complete the lessons and pass each module quiz with at least 70%. The certificate is generated automatically, with a unique number and a public verification page.
75,000 FCFA · 115 €
Advanced