5 levelsVerifiable certificate at every step

Marketing digital et réseaux sociaux

Être trouvé, attirer des clients, puis piloter le marketing d'une entreprise.

350,000 FCFA

450,000 FCFA

all 5 levels, 5 verifiable certificates

  • Rendre une activité visible sur Google et Google Maps
  • Construire un plan marketing digital adapté à une PME
  • Lancer des campagnes Meta et TikTok rentables avec un petit budget
A question? WhatsApp
Or start with level 1 at 25,000 FCFA

Wave or Orange Money payment, access within 24 business hours

From
25,000 FCFA to 200,000 FCFA
Total length
119 h
Open levels
5/5
See the 5 levelsFull track 350,000 FCFA

The track staircase

Climb one step at a time

Each level stands on its own and prepares the next. Start wherever you like, move up when you are ready.

  1. 01Essential

    Level 1 · Essential

    Get found on Google and Google Maps in your city

    25,000 FCFA5 h

    A skill you can use this week

    Your Google profile complete and verified in one week, and your first calls coming from Google Maps

    • Create, claim and verify a Google Business Profile
    • Optimize a local profile: categories, attributes, services, hours and photos
    • Place a business on Google Maps without a standard street address
    View the course
  2. 02Practical

    Level 2 · Practical

    Digital marketing for SMEs: win customers with WhatsApp, Google and social media

    50,000 FCFA12 h

    A working system in your business

    Customer inquiries every week from Google, WhatsApp and Facebook, with three hours of work a week and no agency

    • Define an SME's priority customer and a quantified value proposition
    • Optimize a Google Business Profile and local "service + city" search visibility
    • Structure WhatsApp Business as a sales channel: catalog, quick replies, follow-up sequence
    View the course
  3. 03Advanced

    Level 3 · Advanced

    Online advertising: Meta and TikTok on a small budget

    75,000 FCFA20 h

    A specialty you can bill for

    Campaigns managed on cost per customer, for your own business or billed to your clients every month

    • Calculate a maximum cost per customer and size an advertising budget
    • Structure a Meta business portfolio, ad accounts and conversion tracking
    • Build Meta and TikTok audiences: local, custom, lookalike and diaspora
    View the course
  4. 04Career

    Level 4 · Career

    Freelance community manager: run social media for SMEs and bill every month

    100,000 FCFA34 h

    The full job, with a portfolio

    Your first SME client signed and invoiced, with a monthly retainer and a report that gets it renewed

    • Design and run an SME content strategy on Facebook, Instagram, TikTok, LinkedIn and WhatsApp
    • Produce photo, short video, carousel and written content with a phone, Canva and CapCut, in French and in local languages
    • Engage and moderate a community, and turn interactions into WhatsApp inquiries and Google reviews
    View the course
  5. 05Expert

    Level 5 · Expert

    Digital Marketing Manager: strategy, budget and team

    200,000 FCFA48 h

    Senior level, projects and leadership

    An annual marketing plan with the numbers, the budget and the team behind it, one you can defend before a CEO

    • Audit and diagnose a company's digital marketing performance
    • Develop a digital marketing strategy and objectives tied to revenue
    • Build and manage a marketing budget based on acquisition cost and customer lifetime value
    View the course

Why this track

Une entreprise absente de Google Maps, ou qui publie sans méthode sur les réseaux, laisse des clients à ses concurrents. Ce parcours va de la visibilité locale (fiche Google, avis clients) jusqu'au poste de responsable marketing digital, en passant par la publicité Meta et TikTok et le métier de community manager.

Chaque niveau se termine par un projet appliqué à une vraie activité et un certificat vérifiable.

Who it is for: Commerçants, gérants de PME, freelances et étudiants qui veulent vendre plus grâce au digital ou en faire leur métier.

By the end of the track, you can

  1. 1Rendre une activité visible sur Google et Google Maps
  2. 2Construire un plan marketing digital adapté à une PME
  3. 3Lancer des campagnes Meta et TikTok rentables avec un petit budget
  4. 4Gérer les réseaux sociaux de plusieurs clients et facturer chaque mois
  5. 5Piloter une stratégie, un budget et une équipe marketing

All 5 levels at once

Full Marketing digital et réseaux sociaux track

  • All 5 courses, 119 h of content with graded exercises and projects
  • 5 certificates verifiable online, one per level
  • A course you already bought is deducted from the track price
  • Wave or Orange Money payment, activation within 24 business hours

450,000 FCFA

350,000 FCFA

instead of 450,000 FCFA, a 100,000 FCFA saving

Book on WhatsAppOr start with level 1

FAQ

Which level should I start with?

Start at the level that matches what you can already do. Level 1 starts from scratch, and each course page lists its prerequisites. If in doubt, message us on WhatsApp and we will point you to the right level.

How much is the full track?

The five courses bought separately cost 450,000 FCFA. The full track is 350,000 FCFA, a 100,000 FCFA saving. A course you already bought is deducted if you upgrade later.

What is the certificate worth?

Each completed level gives you a Kolonell certificate verifiable online: a recruiter or a client can check it is genuine. Add it to your LinkedIn profile or attach it to an application.

How do I pay?

With Wave or Orange Money at +221 77 596 93 33. Your access is activated within 24 business hours of payment.

How long is the track?

119 hours of training across the five levels, at your own pace, with graded exercises and projects at every level.

Not sure about your level? We will guide you in a few messages.

Get advice

350,000 FCFA

Full track, 5 levels