Your first SME client signed and invoiced, with a monthly retainer and a report that gets it renewed
A freelance community manager with 2 to 4 SME clients at 100,000 to 150,000 FCFA a month each earns 200,000 to 600,000 FCFA (about $330 to $1,000) a month, not counting ad budgets billed back to clients (retainers seen in Dakar and Abidjan in 2026: 75,000 to 300,000 FCFA, about $125 to $500, depending on scope).
Indicative estimate, depending on your market, pace and work. No income is guaranteed.
Who it is for: Young professionals, students, communications staff, customer service agents and entrepreneurs in Senegal, Côte d'Ivoire, Mali and Cameroon who want to make community management their profession, as a freelancer or in-house, or serve diaspora clients from their phone.
A module-by-module path: lessons, exercises, quizzes and projects to submit.
Module 1· 12 exercises
Understand what an SME really expects, what it pays in 2026, choose your positioning and put together a credible first portfolio.
Module 2· 12 exercises
Move from "just post something" to a written strategy: goal, personas, content pillars, local editorial guidelines and a one-month editorial calendar.
Module 3· 12 exercises
Produce a week's worth of photos, carousels, short videos and copy in a single morning, with the equipment already in your pocket.
Module 4· 12 exercises
Know what to post, in which format and at what time on each network, and choose the two or three platforms that matter for each SME.
Module 5· 12 exercises
Reply fast, moderate without damage, move direct messages to WhatsApp, collect Google reviews and run a compliant giveaway.
Module 6· 13 exercises
Launch a click-to-WhatsApp campaign with 2,000 to 20,000 FCFA (about $3 to $33) a day, read it in cost per conversation and cost per customer, and make a call within seven days.
Module 7· 12 exercises
Track the metrics that matter to an SME, maintain a Google Sheets or Looker Studio dashboard and write the monthly report that justifies the invoice.
Module 8· 12 exercises
Prospect 20 SMEs, present a three-package offer, sign a simple contract, collect the deposit through Wave or Orange Money, invoice and make the relationship last.
Certificate included
A numbered certificate with your validated skills, a public page and a verification QR code. Add it to LinkedIn in one click.
Certificate of skills
Your name
has completed and validated the course
Freelance community manager: run social media for SMEs and bill every month
Certified skills
Number KOL-CERT-2026-XXXXX
Mohamed Bah
Founder, Kolonell Academy
Download the poster to print it, send it to your employer or share it with colleagues. The full programme details every module.
This course is part of the track
Level 4 of 5 · Career
See the 5 track levelsNext level · 5/5 Pro Track
Senior level, projects and leadership
An annual marketing plan with the numbers, the budget and the team behind it, one you can defend before a CEO
200,000 FCFA 40 h
View the next levelYour instructor
Founder of Kolonell, a digital agency in Dakar. He designs websites, business applications and customer acquisition systems for SMEs in Senegal, Côte d'Ivoire and Dubai, and trains the community managers who keep them running day to day.
No. In module 1 you build a credible portfolio using an SME you know personally or a clearly labeled fictional case, and in module 8 you prospect 20 SMEs with an outreach message and a free 15-minute audit.
A smartphone is enough to produce the content (Canva and CapCut both have mobile apps). A computer helps for the Google Sheets and Looker Studio dashboard in module 7, but everything can also be done on a phone.
About 4 to 5 hours a week for 4 to 5 weeks, projects included. Each lesson takes 15 to 20 minutes and ends with an exercise applied to a real SME case.
In Dakar and Abidjan in 2026, monthly retainers range from 75,000 FCFA (about $125: one platform, 8 posts) to 300,000 FCFA (about $500: three platforms, videos, ads and reporting). Module 8 walks you through building your three packages and your proposal.
Yes. Module 6 is dedicated to Meta and TikTok ads with budgets of 2,000 to 20,000 FCFA (about $3 to $33) a day: objectives, audiences, step-by-step setup, reading results and A/B testing. You submit a configured campaign as a project.
Yes. The method is the same for an SME in Bamako or Douala or for a Senegalese restaurant in Paris. Modules 2 and 3 cover local editorial guidelines (French, Wolof, Nouchi), and module 8 covers remote payment through Wave, Orange Money or bank transfer.
Via Wave or Orange Money. After enrolling you receive a pro forma invoice by email with the number to pay. Send the proof on WhatsApp: your access is activated within 24 business hours.
For life, updates included. Learn at your own pace and revisit lessons as often as you need.
Complete the lessons and pass each module quiz with at least 70%. The certificate is generated automatically, with a unique number and a public verification page.
100,000 FCFA · 152 €
Career