The verdict in three sentences
A good referral partner does not sell a site, they sell a result: more calls, more orders, more credibility. Price objections are handled by bringing the conversation back to return on investment, not cost. And since the Kolonell program pays 15% + 5% recurring on a showcase site, every well-qualified deal is real income: 75,000 FCFA on a 500,000 FCFA showcase site, plus an annuity on maintenance.
The Kolonell referral commission grid
What you earn by project type. The recurring cut applies to maintenance and monthly services.
| Project type | Sale commission | Recurring | Sample ticket | Your gain |
|---|---|---|---|---|
| Showcase | 15% | 5% | 500,000 FCFA | 75,000 FCFA + recurring |
| E-commerce | 12% | 5% | 1,500,000 FCFA | 180,000 FCFA + recurring |
| Marketplace | 10% | — | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8% | — | 8,000,000 FCFA | 640,000 FCFA |
Price objections and their responses
Each common objection brought back to a result-oriented answer.
| Objection | ROI-oriented response |
|---|---|
| "It's too expensive" | "A 500,000 FCFA showcase site pays back with 3 to 5 new clients. What is a client worth to you?" |
| "It's not a priority" | "Your competitors already capture Google searches. Every month without a site, those calls go elsewhere." |
| "I already have a Facebook page" | "Facebook rents you an audience; a site is yours and ranks on Google, 24/7, independent of the algorithm." |
| "I'll think about it" | "Of course. What would make you say yes today: the price, the timeline, or a concrete example?" |
| "I know someone cheaper" | "A cheap site that doesn't convert costs more in the end. We sell a measured result, not pages." |
The 5-question qualification script
Before pitching, qualify. These five questions reveal the need, the budget and the urgency.
| # | Question | What it reveals |
|---|---|---|
| 1 | How do your clients find you today? | Current channel, dependency |
| 2 | How many inquiries do you get per week? | Volume, potential |
| 3 | Do you already have a site or Google profile? | Starting point |
| 4 | What is your average basket or ticket? | ROI calculation |
| 5 | By when do you want more clients? | Urgency, closing |
Mini case study
Fatou, a referral partner in Thiès, pitches Kolonell to a hair salon. Average basket 8,000 FCFA, 60 clients/month. She qualifies with the 5 questions, shows a 500,000 FCFA showcase site would capture 15 new clients/month via Google, or 120,000 FCFA in extra revenue. The quote is signed. Her commission: 75,000 FCFA (15%) plus 5% recurring on the 40,000 FCFA/month maintenance, i.e. 2,000 FCFA/month of passive income. One deal, two revenue streams.
Become a Kolonell referral partner
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Do you know shop owners, artisans or executives who need a site? The Kolonell referral program pays you 15% + 5% recurring on showcase sites, 12% + 5% on e-commerce, 10% on marketplaces and 8% on institutional. You bring the qualified contact, we close, we deliver, and you get paid at signature and then monthly on the recurring cut.
FAQ
How much can I earn on a single sale?
On a 500,000 FCFA showcase site, 75,000 FCFA at signature (15%) plus 5% recurring on maintenance. A 1,500,000 FCFA e-commerce store earns 180,000 FCFA.
When do I get paid?
The sale commission is paid at signature and client payment. The recurring cut lands every month as long as the client keeps their maintenance or SEO.
Do I have to sell the technical side?
No. You bring a qualified contact and present the result. The Kolonell team handles the quote, the technical demo and delivery.
How do I answer "it's too expensive"?
Bring it back to ROI: what a client is worth, how many clients the site brings, how fast it pays back. Price becomes an investment.
Which project type pays the most?
By rate, the showcase site (15%); by amount, institutional (8% of large tickets) and marketplace (10%). A balanced mix maximizes your income.
Let's talk about your project. Join the referral program and turn your network into recurring income. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
