The verdict in three sentences
Landing your first referral sale is not about luck but about volume and method: 20 targeted contacts are statistically enough to produce one signature in 30 days. The key is to sell not a site but a result, and to follow a simple funnel: contact, qualify, present, close. A single 500,000 FCFA showcase site earns you 75,000 FCFA plus a recurring cut — enough to validate the method before scaling.
The referral conversion funnel
Realistic rates for a disciplined beginner over 30 days. Each step filters toward the signature.
| Step | Volume | Pass-through rate |
|---|---|---|
| Targeted contacts | 20 | — |
| Meetings booked | 6 | 30% |
| Quotes presented | 2 | 33% |
| Signature | 1 | 50% |
| Revenue (500,000 FCFA showcase) | 75,000 FCFA | 15% + 5% recurring |
The day-by-day plan over 30 days
Four weeks, four missions. Consistency over intensity.
| Period | Mission | Numeric goal |
|---|---|---|
| Days 1-7 | List and contact | 20 prospects contacted |
| Days 8-14 | Qualify and book meetings | 6 meetings set |
| Days 15-21 | Present the result + demo | 2 quotes sent |
| Days 22-30 | Follow up and close | 1 signature |
The Kolonell commission grid
What each referred project type earns. The recurring cut lands monthly on maintenance.
| Project type | Commission | Recurring | Typical ticket | Your gain |
|---|---|---|---|---|
| Showcase | 15% | 5% | 500,000 FCFA | 75,000 FCFA + recurring |
| E-commerce | 12% | 5% | 1,500,000 FCFA | 180,000 FCFA + recurring |
| Marketplace | 10% | — | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8% | — | 8,000,000 FCFA | 640,000 FCFA |
Monthly income simulation
By the mix of projects sold per month, once the method is running smoothly.
| Monthly mix | Detail | Partner income |
|---|---|---|
| Beginner | 1 showcase | 75,000 FCFA |
| Steady | 2 showcase + 1 e-commerce | 330,000 FCFA |
| Established | 3 showcase + 1 e-commerce | 405,000 FCFA |
| Ambitious | 2 e-commerce + 1 marketplace | 860,000 FCFA |
Need a professional website?
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Mini case study
Cheikh, a new referral partner in Dakar, applies the plan. Week 1, he contacts 22 shop owners in his neighborhood via WhatsApp and in person. Week 2, 6 agree to a meeting. Week 3, he presents the expected result to 2 of them — a clothing shop and a restaurant — and sends 2 quotes. Week 4, the restaurant owner signs a 500,000 FCFA showcase site. Commission: 75,000 FCFA collected on day 28, plus 2,500 FCFA/month recurring on the 50,000 FCFA maintenance. First sale validated in 30 days.
FAQ
Do I need sales experience to succeed?
No. The funnel relies on volume: 20 qualified contacts are statistically enough for one signature. You present a result; the Kolonell team handles the technical side.
How much will I earn the first month?
Order of magnitude: one signed showcase site = 75,000 FCFA plus 5% recurring. At a steady pace (2-3 projects/month), you reach 300,000 to 400,000 FCFA.
Who should I contact first?
Shop owners, artisans, restaurateurs and professionals with no site or just a Facebook page. Start with your direct network for a higher response rate.
What if no one signs the first month?
Analyze the funnel: too few contacts, poor qualification, or no follow-up. Often it is just missing follow-ups between day 22 and day 30.
Is the recurring cut really worth it?
On maintenance, 5% of 50,000 FCFA/month is 2,500 FCFA per client, every month. With 10 active clients, that is 25,000 FCFA/month of passive income compounding.
Let's talk about your project. Join the referral program and land your first sale in 30 days. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
