The verdict in three sentences
A showcase website sells your credibility: it costs 150,000 to 1,200,000 FCFA and pays off through inbound calls and messages. An e-commerce store sells your products around the clock: it costs 450,000 to 4,000,000 FCFA because it adds cart, stock management, checkout and mobile payment. Choose the store as soon as you target more than 30 to 40 orders per month; below that, a showcase site with a WhatsApp button is enough.
2026 showcase grid: three tiers
The showcase website presents your business, services and contact details. No online transaction: conversion happens by call, form or WhatsApp.
| Tier | 2026 price (FCFA) | Pages | Included |
|---|---|---|---|
| Starter | 150,000 – 250,000 | 3 to 5 | Responsive design, form, WhatsApp, basic SEO |
| Growth | 300,000 – 500,000 | 6 to 10 | Blog, Google Analytics, Google Business profile, local SEO |
| Premium | 600,000 – 1,200,000 | 10+ | Advanced animations, FR/EN multilingual, deep SEO, booking |
What is NOT included in a showcase site: cart, online payment, stock management, customer accounts. Adding those turns the project into an e-commerce build.
2026 e-commerce grid: three tiers
E-commerce adds a selling engine: catalog, cart, mobile checkout, Wave/Orange Money payment and an order dashboard.
| Tier | 2026 price (FCFA) | Catalog | Included |
|---|---|---|---|
| Starter | 450,000 – 1,000,000 | up to 50 products | Cart, Wave + Orange Money, order dashboard, notifications |
| Growth | 1,000,000 – 2,500,000 | unlimited | Stripe, promo codes, customer reviews, stock, auto shipping |
| Premium | 3,000,000 – 4,000,000+ | unlimited | Mobile PWA, loyalty, multi-currency, AI reco, delivery tracking |
The line-by-line breakdown
Where the price gap between showcase and store really opens up.
| Line item | Showcase | E-commerce |
|---|---|---|
| Design & mockup | 60,000 – 200,000 | 100,000 – 350,000 |
| Wave/OM integration | — | 80,000 – 200,000 |
| Catalog & product pages | — | 100,000 – 400,000 |
| Stock management | — | 80,000 – 300,000 |
| Basic SEO | 40,000 – 120,000 | 60,000 – 150,000 |
| Hosting + maintenance / year | 120,000 – 250,000 | 200,000 – 400,000 |
Mini case study
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Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Awa, who runs a cosmetics shop in Dakar, is torn between a Growth showcase site (400,000 FCFA) and a Starter e-commerce store (700,000 FCFA). She averages 45 orders a month at an 18,000 FCFA basket, or 810,000 FCFA in revenue. With a showcase site she loses evening and weekend sales when she does not reply on WhatsApp — estimated at 20% of missed orders, or 162,000 FCFA/month. The store recovers that share: the 300,000 FCFA extra cost is paid back in under two months. Verdict: the store.
FAQ
Why does e-commerce cost two to three times more than a showcase site?
Because you must build and test the payment funnel, connect Wave and Orange Money via webhooks, manage stock and secure orders. Those blocks represent 80,000 to 900,000 FCFA depending on the tier.
Can I start with a showcase site and migrate to a store later?
Yes, if you plan for it from the start. A well-built showcase serves as the base; adding the e-commerce module then costs 400,000 to 1,200,000 FCFA instead of rebuilding everything.
How much is Wave and Orange Money integration?
Budget 80,000 to 200,000 FCFA in 2026 for both, confirmation webhooks included. It is the key differentiating line item in the Senegalese market.
What are the recurring annual costs?
Hosting and maintenance: 120,000 to 250,000 FCFA/year for a showcase site, 200,000 to 400,000 FCFA/year for a store. Add optional monthly SEO (75,000 to 300,000 FCFA).
At what sales volume does the store pay off?
2026 order of magnitude: above 30 to 40 orders/month, automating payment and tracking repays the extra cost in one to three months.
Let's talk about your project. We'll price your showcase site or store together with a clear, line-by-line quote. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
