Corporate Website Redesign RFP for West Africa, Written from London: Template and Budget

The verdict in three sentences

A corporate website redesign in West Africa costs between 4 and 12 million FCFA excl. VAT in 2026 (roughly 6,100 to 18,300 EUR), with a realistic timeline of 10 to 14 weeks. Whether you run the project from a London head office or from Dakar, the RFP is what stops quotes from drifting: without it you compare a 1.5 million offer with a 9 million offer that describe different products. A 12 to 20 page document, a published scoring grid and three to five agencies consulted are enough to choose within six weeks.

The standard outline of a redesign RFP

A group communications director in London overseeing a Senegalese construction, telecom or insurance subsidiary does not need a 60 page document. They need precise text on what matters: objectives, content, technical constraints and selection criteria. This is the template we recommend for a company of 50 to 2,000 employees operating in Dakar.

Stating a budget range in section 8 saves everyone time. A company that writes 'budget of 6 to 9 million FCFA excl. VAT' receives comparable proposals instead of a 1.5 to 15 million spread that cannot be arbitrated.

2026 budget: what a corporate redesign in Dakar really costs

The amounts below are 2026 orders of magnitude observed on the Senegalese market for serious agencies with a local team, custom design and a delivery commitment.

The 1.5 million FCFA quote does exist, but it almost always means a 60 dollar WordPress theme, copy lifted from the old site and a launch without redirects. The hidden cost comes later: 30 to 60 % of organic traffic lost for lack of 301 redirects, a security hole in an unmaintained plugin, and a redesign to redo within 24 months.

The scoring grid and the traps to avoid

Publish the grid with the RFP. It forces agencies to answer on the same criteria and protects your decision internally, especially in front of a group executive committee or a board.

Three traps keep appearing in Dakar tenders. First, a quote with no 'migration and redirects' line. Second, unclear ownership of the code and access credentials, which locks you into the agency. Third, 50,000 FCFA a year shared hosting sold as 'included', with no backups and no monitoring.

Mini case study

Moussa, communications director of a construction company in Dakar reporting to a London holding, receives four offers: 1.5, 5.8, 7.2 and 11 million FCFA excl. VAT. With the grid, the 7.2 million offer scores 82/100, against 54/100 for the 1.5 million one (no migration, no corporate reference). Over three years, the chosen offer costs 7.2 million + 3 × 600,000 FCFA of hosting, i.e. 9 million FCFA (about 13,700 EUR). The low offer would have cost 1.5 million plus a likely 5 million redesign in year 2, i.e. 6.5 million at least, with 18 months of weak visibility on public tenders where the website acts as a business card.

FAQ

How long should a redesign RFP be?

Between 12 and 20 pages is enough for a 20 to 60 page corporate site. Beyond that, agencies skim the document and answer off target.

Should the budget appear in the RFP?

Yes, as a range, for example 6 to 9 million FCFA excl. VAT. This narrows the spread between offers from 1 to 10 down to 1 to 1.5.

How many agencies should be consulted in Dakar?

Three to five. Fewer gives a weak comparison; more pushes offer analysis beyond 15 working days.

What lead time should we plan between the RFP and launch?

Count 4 to 6 weeks of consultation, then 10 to 14 weeks of project work, about 5 months in total.

Who should write the content?

The company supplies the information and the agency writes or rewrites. Budget 400,000 to 1,500,000 FCFA for copywriting and FR/EN translation.

Let's scope your project. Send us your RFP or brief and we will price the scope, the indicative FCFA or EUR budget and the timeline of your redesign. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.