By Mohamed Bah · Kolonell, a digital agency in Dakar
Your WhatsApp Business shop ready to sell in 7 days, with a catalog, quick replies and verified payments
25,000 FCFA · 38 €
Programme
Wave / Orange Money payment, access within 24 business hours
A well-run WhatsApp shop can handle 5 to 15 orders a week at the start, which means 150,000 to 600,000 FCFA (about $250 to $1,000) in monthly revenue depending on the average order value (an illustrative range estimated for the course, not measured; your results depend on your product, your prices and how consistent you are).
Indicative estimate, depending on your market, pace and work. No income is guaranteed.
Your instructor
Founder of Kolonell, a digital agency in Dakar. He designs online stores, websites and business applications for SMEs in Senegal, Côte d'Ivoire and Dubai, and supports merchants as they move from over-the-counter sales to selling online.
See Kolonell’s work →No. The WhatsApp Business app is free on Android and iPhone. Only some advanced Meta options (the Meta Verified subscription, ads that click through to WhatsApp) are paid, and you do not need any of them for this course.
It is recommended: a SIM card dedicated to your shop costs a few hundred francs and keeps your customers separate from your family. Lesson 1 also explains how to convert your current number without losing your chats if you would rather keep it.
Yes. You can build your catalog with 10 pre-order products or products supplied by a wholesaler, and simulate your first orders in the order book. This is accepted for the final project, as long as you say so.
About 5 hours in total: ten 15-minute lessons, their exercises and the final project. Many learners complete it in one week, at 45 minutes a day.
This level 1 course focuses on WhatsApp: the tool, the orders and the payments. Level 2 then teaches you to set prices that leave a margin, deliver to other regions and to the diaspora, and also sell on Facebook, Instagram and Google.
Yes. The examples use Wave and Orange Money, which operate in Senegal, Côte d'Ivoire and Mali. In Benin or Cameroon, use MTN Mobile Money or Moov Money instead: the verification rule stays exactly the same.
Via Wave or Orange Money. After enrolling you receive a pro forma invoice by email with the number to pay. Send the proof on WhatsApp: your access is activated within 24 business hours.
For life, updates included. Learn at your own pace and revisit lessons as often as you need.
Complete the lessons, pass each module quiz with at least 70% and submit your final project: an instructor reviews and approves it (feedback within 5 working days). The certificate is then generated, with a unique number and a public verification page.
Your customers message you on WhatsApp, in between family chats. You answer "how much?" twenty times a day, keep orders in your head, and sales slip away. This course shows you how to run your WhatsApp like a real shop, with the free WhatsApp Business app and nothing more than your phone.
First, you separate the shop from your personal life: a dedicated number, a complete profile, a catalog of at least 10 products with photos and FCFA prices, and quick replies. Next, you track every order with five labels and a 6-column Google Sheets order book. Finally, you collect payment through Wave, Orange Money or cash on delivery, checking each payment in the app and never on a screenshot, and you bring customers back with Status updates.
What you get: 3 modules, 5 hours and 30 corrected exercises applied to your own business, plus a PDF guide and a quiz for each module. The final project, your working WhatsApp shop in 7 days, is reviewed and graded, and leads to a Kolonell certificate anyone can verify online.
You leave with your account set up, including a wa.me link and a printable QR code, a catalog in 2 or 3 collections, 5 quick replies, your order book, a 5-line payment policy and a 7-day Status plan. A well-run WhatsApp shop can handle 5 to 15 orders a week at the start, which means 150,000 to 600,000 FCFA in monthly revenue depending on your average order value. That range is illustrative, estimated for the course and not measured: results depend on your product, your prices and your consistency, and no income is guaranteed.
This is level 1 of the E-commerce and online selling track, with no prerequisites. Level 2, "E-commerce: selling online in Senegal and French-speaking Africa", then teaches you to set prices that leave a margin and deliver to the regions and the diaspora.
Who it is for: Shop owners, home-based sellers, creators, resellers and small stores in Dakar, Thiès, Saint-Louis, Abidjan, Bamako or Cotonou who already sell a little on WhatsApp, or want to start, and who lose time and orders because they have no method.
A module-by-module path: lessons, exercises, quizzes and projects to submit.
Module 1· 12 exercises
Move to a shop number, complete your profile, publish a 10-product catalog and get your link out there.
Module 2· 9 exercises
Take every conversation through to a confirmed order and know at any moment where each customer stands.
Module 3· 9 exercises
Collect payment through Wave, Orange Money or cash on delivery with no fake screenshots, then follow up through Status updates and broadcast lists.
Certificate included
A numbered certificate with your validated skills, a public page and a verification QR code. Add it to LinkedIn in one click.
Certificate of skills
Your name
has completed and validated the course
Selling on WhatsApp: catalog, orders and payments
Skills developed
Number KOL-CERT-2026-XXXXX
Mohamed Bah
Founder, Kolonell Academy
After the course
Each certificate has a number anyone can verify online, and you can add it to your LinkedIn profile in one click.
Upload your CV from your profile: our team reviews it and helps you make it clearer and more convincing.
Learners who complete the course can join the Kolonell talent pool. Entry is earned: course completed, exercises submitted. Kolonell also draws on it for its own hiring.
Optional services, free for learners. This is not a promise of employment.
Download the poster to print it, send it to your employer or share it with colleagues. The full programme details every module.
This course is part of the track
Level 1 of 5 · Essential
See the 5 track levelsNext level · 2/5 Practical
A working system in your business
Your first online order paid through Wave within 30 days, with no website and no ad budget
50,000 FCFA 12 h
View the next level