A store that sells well soon runs into new problems: best-sellers out of stock, cash tied up in unsold items, refused parcels, courier cash that does not add up, customers left waiting. Small businesses selling online in Dakar and Abidjan are looking for the person who holds all of this together: the e-commerce manager. This course teaches that job from end to end.
You start with inventory: ABC analysis, cycle counts, calculated reorder points. You move on to purchasing and the landed cost of an import, duties and 18% VAT included, then to picking, packing and peaks such as Tabaski or Black Friday. Next come delivery and cash reconciliation, WhatsApp customer service, returns, the weekly dashboard and your way into the profession.
What you get: 8 modules, 30 hours and 128 corrected exercises, with a hands-on workshop, a PDF guide, a quiz and a graded project in every module, 8 projects in all. The last one is a store's complete operations file, which becomes your portfolio. Your Kolonell certificate can be verified online.
You leave with tools ready to use: an inventory file with a clearance plan, a landed cost calculation, a picking procedure, a courier reconciliation sheet, a customer service kit and a dashboard, plus your CV and your freelance service offer. An e-commerce manager employed by a small business in Dakar or Abidjan typically earns 150,000 to 350,000 FCFA a month; as a freelancer, managing a store's operations is billed at 80,000 to 200,000 FCFA a month per client. These are ranges observed in 2026, not a promise: no job or income is guaranteed.
This is level 4 of the E-commerce and online selling track: it follows "Online store: build it, stock it and keep it running" (level 3) and comes before "Running an e-commerce business: margins, acquisition and team" (level 5), where you move from daily operations to leadership.