The complete e-commerce manager job, with an operations portfolio you can show at a job interview or to a client
An e-commerce manager employed by a small business in Dakar or Abidjan typically earns 150,000 to 350,000 FCFA (about $250 to $580) a month, depending on the size of the store; as a freelancer, managing a store's operations is billed at 80,000 to 200,000 FCFA (about $130 to $330) a month per client (ranges observed in Dakar and Abidjan in 2026).
Indicative estimate, depending on your market, pace and work. No income is guaranteed.
Who it is for: Online store employees and assistants, salespeople who want to move into a management role, recent graduates in retail or logistics, freelancers who want to offer operations management to small businesses, and store owners who want to put structure into their business in Dakar, Abidjan, Bamako, Cotonou or for the diaspora.
A module-by-module path: lessons, exercises, quizzes and projects to submit.
Module 1· 12 exercises
Understand what an e-commerce manager does, what the job pays, which tools it uses, and how to audit a store from day one.
Module 2· 12 exercises
Know at any moment what you have, what is selling, what needs ordering and what is sitting idle.
Module 3· 12 exercises
Buy from the right supplier, at the right landed cost, and check what arrives.
Module 4· 12 exercises
Organize a small storage space and a picking process that keeps pace, with no errors and no breakage.
Module 5· 12 exercises
Deliver at the right price, track every parcel and account for every franc collected by couriers.
Module 6· 12 exercises
Reply quickly and well on WhatsApp as a team, handle complaints and turn a successful delivery into a review.
Module 7· 12 exercises
Measure what matters in operations, report on it every week and write the processes that make the store independent of you.
Module 8· 12 exercises
Turn your deliverables into a portfolio, find a job or clients, pass the practical test and price an engagement.
Certificate included
A numbered certificate with your validated skills, a public page and a verification QR code. Add it to LinkedIn in one click.
Certificate of skills
Your name
has completed and validated the course
E-commerce manager: inventory, logistics and customer service
Certified skills
Number KOL-CERT-2026-XXXXX
Mohamed Bah
Founder, Kolonell Academy
Download the poster to print it, send it to your employer or share it with colleagues. The full programme details every module.
This course is part of the track
Level 4 of 5 · Career
See the 5 track levelsNext level · 5/5 Pro Track
Senior level, projects and leadership
Your 12-month e-commerce growth plan, costed in three scenarios and ready to present to a partner or a bank
200,000 FCFA 40 h
View the next levelYour instructor
Founder of Kolonell, a digital agency in Dakar. He designs online stores, websites and business applications for small and medium businesses in Senegal, Côte d'Ivoire and Dubai, and supports retailers moving from over-the-counter sales to selling online.
The community manager brings customers in through social media. The e-commerce manager makes sure every order is in stock, packed, delivered, paid for and followed up. Small businesses need both, and they are two separate jobs.
No. The whole course works with Google Sheets. Module 1 introduces Odoo, Zoho Inventory and Loyverse, which have free or affordable plans, and helps you decide when it makes sense to switch to dedicated software.
Yes, from the manager's point of view: choosing a supplier, working with a freight forwarder, calculating landed cost with freight, duties and VAT (TVA) at 18%, and checking goods on arrival. Exact duty rates depend on the product, and the lesson shows you where to check them.
About 4 to 5 hours a week over 5 weeks, projects included. Each module project takes 45 minutes, and the final project about 3 hours.
The course gives you an operations portfolio you can present at a job interview, and module 8 prepares you for the practical test and for finding positions or freelance engagements. It does not guarantee a job: the outcome depends on your portfolio, your city and your prospecting.
Yes, if you already work in a store that sells online or if you run your own. Otherwise, level 3, "Online store", gives you the foundations of the store itself.
Via Wave or Orange Money. After enrolling you receive a pro forma invoice by email with the number to pay. Send the proof on WhatsApp: your access is activated within 24 business hours.
For life, updates included. Learn at your own pace and revisit lessons as often as you need.
Complete the lessons and pass each module quiz with at least 70%. The certificate is generated automatically, with a unique number and a public verification page.
100,000 FCFA · 152 €
Career