The verdict in three sentences
A white-label partnership lets a junior agency or freelancer sell complex sites without hiring developers: Kolonell builds white-label, you deliver under your name. You buy at a discounted agency price, set your client rate and pocket a 30 to 50 % margin, deadlines and technical support included. The decision comes down to: outsource white-label (immediate margin, zero fixed cost) or hire (fixed cost, in-house capacity).
The white-label model, in numbers
In white-label, your gain isn't a commission but the margin you decide. You own the client relationship and the invoice; the agency owns production and the technical guarantee.
| Service | Discounted agency price | Your client price | Margin | Margin rate |
|---|---|---|---|---|
| Showcase Starter | 175,000 FCFA | 250,000 FCFA | 75,000 FCFA | 30 % |
| Showcase Growth | 300,000 FCFA | 550,000 FCFA | 250,000 FCFA | 45 % |
| Showcase Premium | 700,000 FCFA | 1,200,000 FCFA | 500,000 FCFA | 42 % |
| E-commerce Starter | 650,000 FCFA | 1,200,000 FCFA | 550,000 FCFA | 46 % |
| E-commerce Growth | 1,200,000 FCFA | 2,200,000 FCFA | 1,000,000 FCFA | 45 % |
These discounted prices are a 2026 order of magnitude negotiated by volume: the more projects you bring, the better your buy price, and therefore your margin.
White-label or hiring: the real math
Hiring a junior developer in Dakar costs, all-in, an order of magnitude of 250,000 to 450,000 FCFA/month — a fixed cost even with no project. White-label is a variable cost: you only pay when you sell.
| Criterion | White-label | In-house hire |
|---|---|---|
| Cost | Variable (per project) | Fixed 250,000 – 450,000 FCFA/month |
| Time to start | Immediate | 1–3 months (hiring + ramp-up) |
| Capacity | Unlimited (partner agency) | Limited to the team |
| Technical responsibility | Kolonell (SLA) | You |
| Risk in a slow period | None | Salary still due |
| Margin per project | 30–50 % | Variable, minus overhead |
The white-label SLA includes guaranteed deadlines (5–15 days for a showcase site) and tier-2 technical support, while you handle tier 1 with your client.
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Mini case study
Moussa launched a small agency in Abidjan with no developer. He signs 3 Growth showcase sites at 550,000 FCFA in one month. In white-label, he buys them at 300,000 FCFA each. Margin: 3 × 250,000 = 750,000 FCFA for the month, with no salary to pay. Had he hired a junior at 350,000 FCFA/month before landing clients, he'd have carried that cost empty during his prospecting phase.
FAQ
Will the client know you outsource? No. Delivery is white-label: the site, technical exchanges and documentation carry your brand, not Kolonell's.
What margin can I really target? 30 to 50 % depending on the service and your selling price. On e-commerce tickets, the absolute margin often exceeds 1,000,000 FCFA per project.
Who handles support after delivery? You cover tier 1 (client contact); Kolonell takes tier-2 technical under the SLA. The client only talks to you.
What if I'd rather just refer without invoicing? Then the referral model suits you better: 15 % on a showcase site, 12 % e-commerce, 10 % marketplace, 8 % institutional, without owning the relationship.
Is there a volume commitment? The discounted price improves with volume, but you can start project by project, with no heavy commitment, to test the model.
Let's talk about your project. Deliver premium sites under your brand without hiring: we'll set your discounted prices and SLA. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
