The verdict in three sentences
There are two ways to earn money with the web without being a developer: referral (you connect, Kolonell builds, you get a commission) or white-label reselling (you buy at a discount, you invoice under your own brand, you keep the margin). The referrer favors volume and zero production effort; the reseller targets a higher margin in exchange for owning the client relationship. In 2026 a showcase-site referrer earns 15 % + 5 % recurring, while a reseller can target 30–50 % margin on a discounted agency price.
Referral: simple commission, zero production
The Kolonell referral program pays for an introduction that leads to a collected sale. You write no quotes, deliver no site, run no support: you open the door, the agency does the rest. The commission is paid on client collection, via Wave, Orange Money or bank transfer.
| Segment | Sale commission | Recurring | Average ticket 2026 | Indicative commission |
|---|---|---|---|---|
| Showcase | 15 % | 5 % | 250,000 – 1,200,000 FCFA | 37,500 – 180,000 FCFA |
| E-commerce | 12 % | 5 % | 1,000,000 – 4,000,000 FCFA | 120,000 – 480,000 FCFA |
| Marketplace | 10 % | — | 2,500,000 – 12,000,000 FCFA | 250,000 – 1,200,000 FCFA |
| Institutional | 8 % | — | 5,000,000 – 25,000,000+ FCFA | 400,000 – 2,000,000+ FCFA |
The 5 % recurring on showcase and e-commerce applies to maintenance, SEO and managed hosting contracts (25,000 to 300,000 FCFA/month): passive income for as long as the client stays active.
White-label reseller: you set your price
As a reseller you get a discounted agency price and resell under your own brand. You own the client relationship and the quote; Kolonell produces white-label with guaranteed deadlines. Your gain is no longer a fixed commission but the spread between your selling price and the agency price.
| Criterion | Referrer | White-label reseller |
|---|---|---|
| Pay | 8–15 % commission (+5 % recurring) | 30–50 % margin |
| Who invoices the client | Kolonell | You, under your brand |
| Sales effort | Introduction | Quote + full follow-up |
| Client support | Kolonell | You (tier 1) + Kolonell |
| Cash flow | No advance | You collect, you pay the agency |
| Best for | Network, part-time | Junior agency, established freelancer |
On a 500,000 FCFA showcase site, the referrer earns 75,000 FCFA; the reseller who bought at 300,000 FCFA discounted and billed 550,000 FCFA keeps 250,000 FCFA margin, but handles quote, relationship and tier-1 support.
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Mini case study
Fatou, an HR consultant in Dakar, has an SME address book. As a referrer she sends 6 contacts in one quarter: 3 sign a Growth showcase site at 500,000 FCFA. Commission: 3 × 75,000 = 225,000 FCFA, plus 5 % on three maintenance contracts at 60,000 FCFA/month, i.e. 9,000 FCFA/month recurring. Without writing a line of code or managing a single client, she turned her network into income.
FAQ
When do I get paid? On client collection by Kolonell. For a showcase site paid in full, the commission lands within days of payment; recurring is paid monthly for as long as the contract runs.
Can I be both referrer AND reseller? Yes. Many start as referrers (zero risk) then move to reselling on projects they master, to capture 30–50 % margin.
Is there a commission cap? No. On institutional work, 8 % of a 25,000,000 FCFA project is 2,000,000 FCFA on a single introduction.
Do I need a registered business? For occasional referrals, no. For regular volume or reselling under your brand, a legal status makes invoicing and tax compliance easier.
Is the recurring truly passive? Yes, as long as the client keeps its maintenance or SEO contract. It's the main lever to turn a few sales into stable monthly income.
Let's talk about your project. Choose referral for effortless volume or reseller for margin, and we'll set you up with the right model. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
