The verdict in three sentences
In web referral, the first 90 days decide everything: a clear 30/60/90 plan brings your first three sales and your first recurring revenue. Month 1 is about activating your network and demoing; month 2 about turning that into quotes; month 3 about signing and collecting. By targeting showcase volume rather than one uncertain big deal, you secure 200,000 to 500,000 FCFA in commission by the end of quarter 1.
The 30/60/90 plan, in numbers
The referrer doesn't code and doesn't write quotes: they open doors and let Kolonell convert. Here is the realistic path of a motivated beginner spending a few hours a week.
| Period | Goal | Key actions | Target result | Cumulative revenue |
|---|---|---|---|---|
| Days 1–30 | Prime the pump | List 30 contacts, send 10 personalized demos | 10 demos opened | 0 FCFA |
| Days 31–60 | Convert | Follow up, qualify, hand 3–5 leads to the agency | 3–5 quotes issued | 0 FCFA |
| Days 61–90 | Collect | Track signatures, support payment | 2–3 showcase sales | 200,000 – 500,000 FCFA |
With an average showcase ticket of 500,000 FCFA and 15 % commission, two sales already bring 150,000 FCFA, three sales climb to 225,000 FCFA, plus the 5 % recurring on maintenance contracts signed alongside.
Showcase volume or big deal: which bet?
Two strategies compete for the first quarter. The beginner should favor volume, more predictable and quicker to collect.
| Strategy | Target | Sales cycle | Unit commission | Q1 probability |
|---|---|---|---|---|
| Showcase volume | SMEs, artisans | 1–3 weeks | 37,500 – 180,000 FCFA | High |
| E-commerce | Shops, creators | 3–6 weeks | 120,000 – 480,000 FCFA | Medium |
| Big institutional deal | Large organizations | 2–6 months | 400,000 – 2,000,000+ FCFA | Low over 90 days |
Since commission is paid on collection, a short cycle turns your effort into cash faster. Three collected showcase sites beat one institutional deal still in negotiation at day 90.
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Mini case study
Ibrahim, a teacher in Thiès, starts as a referrer. Month 1: he sends 10 demos to shopkeepers in his neighborhood. Month 2: 4 are interested, he hands the leads to Kolonell which issues 4 quotes. Month 3: 3 sign showcase sites at 500,000 FCFA. Commission: 3 × 75,000 = 225,000 FCFA. Two also take maintenance at 50,000 FCFA/month: 5,000 FCFA/month recurring. Q1 total: 225,000 FCFA + 5,000 FCFA/month recurring, for evening work.
FAQ
How many hours a week does it take? 3 to 5 hours are enough to send demos, follow up and track leads. The agency handles production and the technical quote.
What if no sale lands in month 1? That's normal: month 1 is for priming. Commissions arrive in month 3, when month-1 demos become collected payments.
Is the commission guaranteed once a quote is issued? No, it's paid on client collection. An unsigned quote generates no commission, which is why volume matters.
Can I aim straight for institutional at 8 %? Yes, but the cycle often exceeds 90 days. Combine a long institutional pipeline with fast showcase sites for revenue as early as quarter 1.
How are commissions paid? Via Wave, Orange Money or bank transfer, within days of the client's payment being collected by Kolonell.
Let's talk about your project. We supply the demos and the 90-day plan to land your first three sales. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
