The verdict in three sentences
Senegalese real estate is ideal ground for a business referrer (apporteur d'affaires): every agency or developer needs a showcase site, a listings portal or a CRM, and the average ticket of 350,000 to 1,200,000 FCFA generates a Kolonell commission of 50,000 to 180,000 FCFA per deal. With the referral program you earn 15% on the sale of a showcase site plus 5% recurring on maintenance, without writing a single line of code. The cycle is short — 2 to 6 weeks — and a regular referrer signing 3 deals a month can target 300,000 to 500,000 FCFA monthly, recurring included.
Real estate products and their commission
Agency needs range from a simple showcase site to a listings portal with geolocated search. Here are the tickets and the Kolonell referral commission (2026 order of magnitude).
| Product | Ticket FCFA | Pole / rate | Referrer commission |
|---|---|---|---|
| Agency showcase site (Starter) | 350,000 | Showcase 15% | 52,500 |
| Agency site + blog + listings (Growth) | 600,000 | Showcase 15% | 90,000 |
| Premium listings portal | 1,200,000 | Showcase 15% | 180,000 |
| Decor/furniture services store | 1,500,000 | E-commerce 12% | 180,000 |
| Multi-agency real estate marketplace | 5,000,000 | Marketplace 10% | 500,000 |
| Monthly maintenance (recurring) | 75,000 /mo | 5% recurring | 3,750 /mo |
Recurring looks modest deal by deal, but it stacks up: 10 maintained clients = 37,500 FCFA every month with no new effort.
How much a referrer earns by volume
The real lever is consistency. Here is a projection based on an average ticket of 600,000 FCFA (commission 90,000 FCFA) and an average recurring of 3,750 FCFA per maintained client.
| Deals signed / month | Direct commission | Recurring cumulative (month 12) | Month 12 income |
|---|---|---|---|
| 1 | 90,000 | 45,000 | 135,000 |
| 2 | 180,000 | 90,000 | 270,000 |
| 3 | 270,000 | 135,000 | 405,000 |
| 5 | 450,000 | 225,000 | 675,000 |
After a year at 3 deals a month, you have generated about 3,240,000 FCFA in direct commissions and built a recurring income that keeps growing.
Mini case study
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Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Fatou, a real estate broker in Dakar, knows 14 agencies through her network. In 2 months she introduces Kolonell to 6 of them; 3 sign a Growth site at 600,000 FCFA. Her direct commission: 3 × 90,000 = 270,000 FCFA. The 3 agencies take maintenance at 75,000 FCFA/month, i.e. 3 × 3,750 = 11,250 FCFA recurring per month. Over 12 months her recurring alone brings 135,000 FCFA, on top of her initial 270,000 FCFA — for introductions she already makes naturally.
FAQ
What exactly is the Kolonell referral commission rate?
For a showcase site (the most common case in real estate) it is 15% on the sale plus 5% recurring on maintenance. E-commerce is 12%, marketplace 10% and institutional 8%.
Do I have to manage the project or sell technically?
No. Your role is the qualified introduction. Kolonell handles the quote, production and follow-up. You earn your commission as soon as the client pays the first deposit.
How long before I get paid?
The real estate cycle is short: 2 to 6 weeks from contact to signing. The direct commission is paid on the first client payment, recurring each month as long as the client stays under maintenance.
Is there an earnings cap or a minimum number of deals?
No cap and no imposed minimum. A referrer signing 5 deals a month can exceed 675,000 FCFA monthly recurring included from the first year.
Let's talk about your project. Join the Kolonell business referral program and monetize your real estate network from the very first deal. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
