The verdict in three sentences
A private school in Vaduz, Schaan or Triesen should redesign when parents reading the site can no longer picture what a pupil's day looks like, what the curriculum covers and who teaches. Agencies in the Rhine Valley, eastern Switzerland or Vorarlberg typically quote CHF 20,000 to 60,000 (2026 ballpark), against a fixed Kolonell grid of CHF 2,700, CHF 4,500 or CHF 8,200, delivered in 3 to 4 weeks once content is ready. The story must stay factual: no result, ranking or figure the school cannot document.
Why redesign now?
Liechtenstein schools serve local families, expatriate families working in finance and industry, and cross-border families from Switzerland and Austria. These parents rarely compare schools on a list of claims; they want to picture their child there. A site that stacks generic headlines (excellence, well-being) without showing daily life loses them.
Other frequent signals: an English version cut down to three pages, no staff profiles, a recent merger that leaves two websites online with conflicting information, a contact form that asks for too much data about the child.
Which pages tell the school's story without inventing anything?
This is the main thread of this redesign. Each page rests on facts the school signs off.
| Page | What parents look for | Avoid | Sign-off |
|---|---|---|---|
| A day at school | timetable, meals, breaks, activities, journey | promised results | head of learning |
| The curriculum explained | stages by age, languages, assessment | curricula or accreditations not held | curriculum coordinator |
| Our staff | roles, background, languages spoken | unverified ratios or headcounts | each teacher, in writing |
| Admissions | steps, calendar, contact | sensitive data in the open form | office and head |
| School life | trips, projects, clubs | pupil photos without consent | data protection lead |
| Policies | safeguarding, rules, data | marketing rewrites | school board |
| Practical information | transport, term dates, fees if published | outdated figures | administration |
Curricula (national, IB, British or other) and state approval for private schools are cited only as the school actually holds them. Pupil photos and videos require documented parental consent and a removal procedure on request.
What budget and what timeline?
Indicative ranges based on typical quotes and public rate pages of regional agencies, 2026 ballpark.
| Option | Budget (CHF) | Typical timeline | Note |
|---|---|---|---|
| Regional freelancer | 8,000 to 18,000 | 2 to 3 months | content and migration often left to you |
| Rhine Valley or St. Gallen agency | 20,000 to 40,000 | 3 to 5 months | on-site meetings possible |
| Full-service agency (Zurich, Vorarlberg) | 40,000 to 60,000 and above | 4 to 7 months | workshops, integrations |
| Kolonell Starter | 2,700 | 3 to 4 weeks | compact site |
| Kolonell Growth | 4,500 | 3 to 4 weeks | day at school, curriculum, staff, admissions |
| Kolonell Premium | 8,200 | 3 to 4 weeks | the multilingual tier, languages set in the quote |
All three tiers include a project manager reachable in your time zone, native English or French copywriting and 3 months of support. German copy written by an independent translator is a third-party cost. The admissions portal, fee payment, the school management system, the parent app and calendar feeds stay on quote, kept and linked. Details are on the international offer.
Need a professional website?
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Realistic timeline: 2 to 5 weeks to gather stories and staff profiles, 3 to 4 weeks of build, go-live during the summer holidays or a quiet period, then six weeks of Search Console monitoring.
Which risks, and how do you control them?
- Search traffic loss. Full URL inventory, a page-by-page 301 map for admissions, curriculum, term dates, transport and fees if published, new sitemap submitted, weekly 404 checks for six weeks.
- Children's data. Liechtenstein is an EEA member, so the GDPR applies, supervised by the Datenschutzstelle (Data Protection Authority). The form collects the minimum, with no health, SEN, school report, passport or custody data; documents go through a secure portal, on quote. This is not legal advice.
- Compliance review of the copy. Every marketing claim is reviewed by leadership before go-live.
- Accessibility and cookies. WCAG 2.2 AA target, captions on videos, accessible PDFs, a cookie banner wired to the tags.
- Downtime. DNS TTL lowered 48 hours ahead, email checked on the day.
A regional agency remains the better choice if the school board wants weekly on-site workshops in German, or if the redesign includes rebuilding the portal and the school management system. For that decision, see our article on local agency or remote studio in Vaduz.
Mini case study
Illustrative example: Rheintal International School (fictional) came out of a merger between two neighbouring schools and still runs two old websites, with 140 and 90 URLs. The inventory shows 52 pages receiving traffic; they get one-to-one 301 redirects to the new single site, while the other 178 are grouped by section. The story is built around one A day at school page per stage and 18 staff profiles signed off individually. Budget: Premium CHF 8,200 for German and English (the multilingual tier, languages set in the quote), an independent German translator (assumed CHF 1,800, third-party cost) and a local photographer (assumed CHF 1,400, third-party cost), total CHF 11,400, against CHF 42,000 in a regional agency quote. Kolonell maintenance after the 3 included months: on quote.
FAQ
Can we publish exam results on the new site? Only if they are official, documented and approved by the school. Kolonell writes none; it formats what leadership provides, reviewed at least 48 hours before go-live.
How many staff profiles should we plan? Depending on team size, often 10 to 25. Each profile needs the written consent of the person concerned.
Should we keep both old domains? Yes, for at least 12 months, so the 301 redirects keep working. Domain renewal is a modest annual cost.
Which tier for German and English? Premium at CHF 8,200, the multilingual tier, languages set in the quote. A German-only site can fit in Growth at CHF 4,500.
How long does the full project take? Usually 6 to 10 weeks, including 3 to 4 weeks of build; the rest depends on gathering content.
Let's scope your project. A DE/EN redesign built around daily school life, between CHF 4,500 and CHF 8,200, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
