The verdict in three sentences
In a Vaduz family dental practice, a website redesign rarely fails on design and often fails on content: dozens of small advice pages, FAQs and news posts that nobody dares to delete. A regional agency typically charges CHF 12,000 to 30,000, while Kolonell works on a fixed grid of CHF 2,700, 4,500 or 8,200, delivered in 3 to 4 weeks once content is ready. The smart move is to triage the content before writing a single line, then redirect every old URL.
Why do family practice sites end up with so many thin pages?
Over the years, every parent's question becomes a page: a child's first visit, milk teeth, fissure sealing, brushing, the Christmas closure. The typical result is pages of 80 to 150 words, duplicates between German and English, and dated news posts that rank better than the treatment page. Other signals add up:
- the emergency page still shows old opening hours, although many patients also come from neighbouring Switzerland or Austria;
- the English version, useful for international residents, covers only a third of the pages;
- the contact form asks for the child's date of birth and medical details, which an open form should never collect;
- nobody knows which pages actually get visits.
Keep, merge, rewrite or drop: how do you triage the content?
| Content type | Common state | Decision | Technical rule |
|---|---|---|---|
| Treatment pages (check-ups, fillings, sealants, paediatric dentistry) | Ranking, old copy | Keep and rewrite | Same URL, or 301 if the address changes |
| Patient guides (first visit, milk teeth, brushing) | 5 to 10 short pages | Merge into 1 or 2 full guides | 301 every old guide to the merged guide |
| One-question FAQ pages | Under 150 words | Group into FAQ blocks on treatment pages | 301 to the relevant treatment page |
| Old news (closures, new equipment) | Outdated | Drop | 301 to the closest page, or 410 if nothing matches |
| Fee information | Partly outdated | Rewrite and date | URL kept |
| Emergency page | Critical | Keep, hours and number checked | URL kept, consistent with the Google profile |
| Team page | Titles not checked | Keep | Specialist titles only if registered |
Advice for parents remains the practice's own content: it is reviewed and approved by the dentist, with no promised results and no superlatives. Photos of children are published only with the parents' written consent.
What does the redesign cost and how long does it take?
| Route | Budget 2026 (ballpark) | Who writes | What usually happens to old FAQs |
|---|---|---|---|
| Agency in Vaduz or the Rhine valley | CHF 12,000 to 30,000 | Agency copywriter, often billed per page | Migrated as is unless an audit is paid for |
| Regional studio (St. Gallen Rhine valley) | CHF 8,000 to 18,000 | The practice, sometimes a copywriter | Copied one by one |
| Freelancer | CHF 4,000 to 10,000 | The practice | Copied, rarely redirected |
| Kolonell Starter | CHF 2,700 | Native English or French copywriting | Compact site, essential content |
| Kolonell Growth | CHF 4,500 | Native English or French copywriting | Triage, merging and full 301 map |
| Kolonell Premium | CHF 8,200 | The multilingual tier, languages set in the quote | Full triage across all languages |
Local ranges are ballparks based on typical agency quotes and public agency rate pages. Every Kolonell tier includes a project manager reachable in your time zone, delivery in 3 to 4 weeks and 3 months of support (see the international offer). German copy goes to an independent German copywriter, a third-party cost. Typical schedule: inventory and triage in week 1, structure and 301 map in week 2, copy and build in week 3, practice review and switch in week 4, away from busy periods such as the start of the school year.
On quote: online booking, patient portal, recall reminders and practice management software integrations (Dentally, Exact or Open Dental-type tools), embedded or linked.
Which risks matter, and who checks what?
Traffic loss. Every merged or dropped URL gets a 301 redirect or a deliberate 410. The sitemap is submitted in Search Console and 404 errors are monitored for 4 weeks.
Content deleted by mistake. A short page can carry a valuable inbound link: check external links before any deletion.
Data protection. Liechtenstein is an EEA member, so the GDPR applies, and the competent authority is the Datenschutzstelle. Health data is special category data: forms limited to name, contact details and a short reason, and tracking pixels on treatment pages reviewed with the practice's adviser. This is not legal advice.
Continuity. Switch on a weekday evening, with the Google Business Profile, opening hours and emergency number updated the same day.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
When is a regional agency the better call?
If you want native German copywriting by the agency itself, working meetings at the practice or a custom patient portal, an agency in Vaduz or the Rhine valley will suit you better. If the job is a content triage and a clean redesign on a fixed budget, request a free quote to compare.
Mini case study
Illustrative example: Dr Sophie Kranz runs the fictional Familienzahnpraxis Rheinpark, a paediatric and family dental practice. The old site has 64 URLs: 22 to keep, 18 to merge into 6 guides, 14 to rewrite, 10 to drop (22 + 18 + 14 + 10 = 64). The new site has 22 + 6 + 14 = 42 pages. She picks Premium at CHF 8,200 (the multilingual tier, languages set in the quote: German and English) and gives the German version of the 14 rewritten pages to an independent copywriter at CHF 120 per page, or CHF 1,680 (third-party cost, market assumption). Total: 8,200 + 1,680 = CHF 9,880, against CHF 21,000 for the regional agency quote she received, German copy included.
FAQ
Can we delete pages without losing Google rankings?
Yes, if every deleted page redirects to its closest equivalent or returns a deliberate 410. In the illustrative case above, 10 pages out of 64 disappear without a broken link.
How long does a Vaduz dental practice website redesign take?
Allow 3 to 4 weeks once content is ready. Content triage takes the first week.
Does the GDPR apply in Liechtenstein?
Yes, through EEA membership. A contact form should stick to 3 or 4 fields, with no medical data.
Which tier for a German and English site?
Premium at CHF 8,200, the multilingual tier, languages set in the quote. Growth at CHF 4,500 covers a complete site in one language.
Is online booking included?
No, it stays on quote, embedded or linked from your current tool. Allow 1 to 3 days of integration depending on the vendor.
Let's scope your project. Content triage and a redesign of your Vaduz dental practice website from CHF 2,700 to 8,200, live in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
