Website redesign for a private or international school in Aarhus: budget, timeline and risks (2026)

The verdict in three sentences

For a private or international school in Aarhus, a successful redesign often depends on pupil images: without tracked consents and a removal procedure, the new site inherits the old one's problems. Kolonell's grid runs from EUR 2,700 (Starter) to EUR 4,500 (Growth) and EUR 8,200 (Premium), delivered in 3 to 4 weeks once content is ready, against roughly EUR 10,000 to 40,000 (DKK 75,000 to 300,000) at an Aarhus agency, 2026 ballpark. The photographer is a third-party cost to budget separately, and image weight decides mobile speed.

When do the images tell you it is time to redesign?

In Aarhus C, Risskov, Højbjerg or Viby, Danish and international families linked to the university, wind energy and tech companies discover the school through its photos first. Typical signals:

• pupil photos published 6 or 7 years ago, with no record of parental consent;
• a parent asks for an image to be removed and nobody knows where it appears;
• the boarding page shows rooms and faces that no longer exist;
• the homepage weighs over 8 MB and takes several seconds to load on 4G;
• videos have no captions;
• the English and Danish versions use different images with no logic.

Danish free schools (friskoler) and international schools follow distinct rules: describe your status, curricula and inspections only as the school actually holds them.

What is the plan for pupil photos and videos?

The GDPR applies, supervised by Datatilsynet. The consent register (who, which image, which use, which date) stays with the school; the site must let you remove an image in a single operation. For older pupils, many schools also ask for their own view. This is not legal advice.

Art direction: favour hands, backs, rooms and activities, with few close-up faces. That cuts the number of images you may need to remove later.

What budget should you plan in Aarhus?

Local figures: 2026 ballpark based on typical quotes and public agency rate pages, converted approximately into EUR.

Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, optimisation of the images supplied and 3 months of support. The Danish version is reviewed by school staff or an independent translator (third-party cost). These stay on quote, each as a separate line: admissions portal, fee and boarding payments, school management system, parent app, calendar feeds. They are kept and linked. Details are on the international offer page.

Timeline and risks

Schedule the photo shoot before kickoff, during a normal teaching period, and collect consents beforehand. Then 3 to 4 weeks: URL inventory and image plan (week 1), design and build (week 2), English and Danish migration, 301 redirect map, portal links (week 3), testing, WCAG 2.2 AA accessibility, compliance review, go-live (week 4). Then 6 weeks of Search Console monitoring.

Main risks:

• traffic loss on admissions, boarding, curriculum, transport and term dates pages: full inventory, 301 map;
• an image without consent carried over by mistake: no image migrates without a matching line in the register;
• broken portal link: test every external link;
• downtime: evening DNS switch, rollback ready;
• regulatory content rewritten: safeguarding pages and policies published as the school's own documents;
• wrong timing: go live during the summer holidays or a quiet week, away from open days, exams and the admissions peak.

When is an Aarhus agency the better choice?

If the school wants a full photo and video production run on site, workshops in Danish with leadership or a deep integration with its management system, a local agency will fit better. Questions to ask: who keeps the consent register? How do you remove an image everywhere at once? What is the maximum weight per page?

Mini case study

Illustrative example. Mette Sørensen leads communications at Lyngbakke International School, a fictional day and boarding school of about 400 pupils in Risskov. Its homepage weighs 9 MB.

• Kolonell Premium (the multilingual tier, languages set in the quote): EUR 8,200
• Local photographer, 2 days at EUR 1,200 (third-party cost): EUR 2,400
• Captioning of 2 videos at EUR 200 (third-party cost): EUR 400
• Total: EUR 11,000

With 6 images at 200 KB plus the rest of the page, the homepage drops to about 1.5 MB. On an assumed 10 Mbps 4G connection: 9 x 8 / 10 = 7.2 seconds of transfer before, 1.5 x 8 / 10 = 1.2 seconds after.

FAQ

Is the photographer included? No, it is a third-party cost, about EUR 800 to 1,600 per day in Aarhus. Kolonell then optimises the images supplied.

What about old photos without a consent record? Do not migrate them. A hundred images of empty campus spaces often cover the pages, at 100 to 200 KB each.

How long does the redesign take? 3 to 4 weeks of production, after the photo shoot and content preparation, then 6 weeks of monitoring.

Are English and Danish in every tier? Two languages fall under Premium at EUR 8,200, the multilingual tier, languages set in the quote.

Let's scope your project. Tell us your languages, your volume of images and your go-live window, and we will price the redesign between EUR 2,700 and 8,200, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.