The verdict in three sentences
In Aarhus, a private or international school website built by a Danish agency costs, as a 2026 ballpark, about 75 000 to 250 000 DKK, roughly 10 000 to 33 500 EUR, because Danish hourly rates are among the highest in Europe. Kolonell delivers admissions pages, waiting list handling and native English copy for a fixed 2 700, 4 500 or 8 200 EUR, in 3 to 4 weeks on Starter and Growth. Over three years the saving against an agency is close to 15 000 EUR, while against a local freelancer it shrinks to about 1 800 EUR, provided the Danish version is translated properly.
Why are Danish quotes so high, and how high?
Denmark combines high salaries with a strong design culture: an Aarhus agency commonly charges 900 to 1 250 DKK per hour, about 120 to 170 EUR. The ranges below are prudent ballparks, built from public rate cards of agencies in Aarhus and Jutland, minimum project sizes shown on Clutch.co profiles of Danish agencies and freelance rates visible on Upwork and Malt. They are not quotes.
| Criterion | Aarhus agency | Aarhus freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 75 000 to 250 000 DKK (about 10 000 to 33 500 EUR) | 22 000 to 75 000 DKK (about 3 000 to 10 000 EUR) | 2 700 / 4 500 / 8 200 EUR, fixed |
| Usual hourly rate | 900 to 1 250 DKK (about 120 to 170 EUR) | 450 to 750 DKK (about 60 to 100 EUR) | Changes quoted before any work |
| Usual timeline | 8 to 14 weeks | 5 to 9 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| English copy | Often strong, billed | Rarely included | Native copy included |
| Danish version | Written natively | Included | Supplied by the school or quoted separately |
| On-site photos | Often offered | Sometimes | Not included: your images or a local photographer |
| Support after launch | Separate service agreement | Case by case | 3 months, 6 on Premium |
To be frank: a Danish agency often writes very good English and handles Danish natively, which Kolonell does not. Kolonell runs no shoots and no on-site meetings. Its case rests on a signed fixed price, a project manager reachable on Google Meet at the school's hour with a written update every week, and full ownership: domain in the school's name, all access handed over. The team is based in Senegal (GMT), one hour behind Aarhus in winter and two in summer. The full scope is on the international offer.
What does a three-year comparison look like in Aarhus?
Kolonell maintenance after the support period is quoted on request. The table therefore applies the same assumption of about 1 100 DKK (150 EUR) per month to every option, over 33 months. Amounts in EUR, converted at a rounded 7.46 DKK per EUR.
| Item over 36 months | Aarhus agency (mid range) | Aarhus freelancer | Kolonell Growth |
|---|---|---|---|
| Website build | 150 000 DKK, about 20 100 EUR | 45 000 DKK, about 6 000 EUR | 4 500 EUR |
| English copy | Included | External copywriter, assumption 1 500 EUR | Included |
| Maintenance (same assumption) | 4 950 EUR | 4 950 EUR | 4 950 EUR, quoted on request |
| Yearly updates (calendar, waiting lists) | 3 x 4 h at 145 EUR, 1 740 EUR | 3 x 4 h at 80 EUR, 960 EUR | Quoted beforehand, assumption 900 EUR |
| Danish version | Included | Included | Professional translator, assumption 1 300 EUR |
| Half-day photo shoot | About 7 500 DKK, 1 000 EUR | 1 000 EUR | Local photographer, 1 000 EUR |
| Indicative total | 27 790 EUR | 14 410 EUR | 12 650 EUR |
The gap with the agency exceeds 15 000 EUR. With a freelancer it drops to 1 760 EUR, and it can vanish if the freelancer writes solid English himself. Ask every supplier to fill in this same grid.
Which needs are specific to international schools in Aarhus?
Aarhus draws international families through the university, Aarhus University Hospital, wind energy, the food industry and a network of young digital companies. Many parents are researchers or engineers on two to four year contracts, and look for a school before they even have housing. Points to cover:
- Status and fees: in Denmark, many private schools, including some international ones, run as subsidised independent schools, with moderate fees compared with London or Zurich. Explain your model without ambiguity.
- Waiting lists: demand often exceeds supply by year group. A clear page on seats, any sibling priority and how to register sharply reduces follow-up emails.
- The August start: the Danish school year begins in mid-August, and families arriving mid-year need to know whether a January entry is possible.
- The link with the Danish system: after-school care (SFO), Danish lessons and the path to a Danish or international upper secondary school matter to families planning to stay.
- Teacher recruitment: vacancies attract candidates worldwide, who look for information on housing, cost of living and work permits supplied by the school.
| Item | Starter 2 700 EUR | Growth 4 500 EUR | Premium 8 200 EUR |
|---|---|---|---|
| Admissions | Steps and key dates | Page per grade with entry ages | Full journey, including mid-year entry |
| Waiting list | Explanatory text | Form linked to your tool | Form, priority rules and dedicated FAQ |
| SFO and Danish lessons | Mention | Dedicated page | Dedicated page with hours and fees supplied by the school |
| Recruitment | No | Vacancies page | Vacancies page and relocation guide supplied by the school |
| Bilingual site | No | No | FR/EN included; Danish supplied or quoted separately |
| Parent portal | Link | Link to the existing tool | Polished integration; custom portal quoted on request |
On compliance, facts only. The GDPR applies together with the Danish Data Protection Act (databeskyttelsesloven), supervised by Datatilsynet: the enquiry form, cookie consent and the hosting of children's files are all concerned. Pupil photos require written parental consent. The European Accessibility Act has applied since 28 June 2025 to certain products and services; for a school website, WCAG 2.1 AA remains the practical technical reference. Display a label (IB World School, CIS or other) only if the school holds it. This is not legal advice.
Which questions should you put to every supplier?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
- Is the price fixed or estimated in hours? At 1 000 DKK per hour, ten unplanned hours cost about 1 340 EUR.
- Who writes the English and who translates the Danish? Both lines must appear in the quote.
- How is the waiting list handled? A plain email form does not cope with 150 requests a year.
- Are the domain and hosting in the school's name? This is non-negotiable.
- Where are applications stored? Get a written answer before launch.
Mini case study
Illustrative example. Mette L., deputy head of a 260-pupil international school (grade 0 to grade 9) in Aarhus, is preparing the admissions campaign for the August intake. A local agency quotes 140 000 DKK, about 18 800 EUR. A freelancer quotes 40 000 DKK, about 5 400 EUR, without copywriting; Mette estimates the English at another 10 000 DKK, about 1 350 EUR, so 6 750 EUR in total. Kolonell proposes Growth at 4 500 EUR, plus 1 300 EUR of Danish translation.
Kolonell total: 5 800 EUR, which is 13 000 EUR less than the agency and 950 EUR less than the freelancer. The gap with the freelancer is thin; Mette picks Kolonell for the project manager and the fixed price, and pays two transfers of 2 250 EUR. Started in early February, the site goes live in early March, ahead of the spring peak in enquiries.
FAQ
How much does an international school website cost in Aarhus in 2026?
As a ballpark, 75 000 to 250 000 DKK (about 10 000 to 33 500 EUR) with an agency and 22 000 to 75 000 DKK (about 3 000 to 10 000 EUR) with a freelancer. Kolonell charges a fixed 2 700, 4 500 or 8 200 EUR.
Can Kolonell invoice in Danish kroner?
No, Kolonell prices are set in EUR and paid by bank transfer or Wise, 50 % at kickoff and 50 % at delivery. On Premium, that means two payments of 4 100 EUR.
Does Kolonell write in Danish?
No. Kolonell writes native English and French; Danish is supplied by the school or quoted separately, often 1 000 to 1 500 EUR for 15 pages.
Will the site be ready for the August start?
Yes if the project starts by May at the latest: Starter and Growth are delivered in 3 to 4 weeks. For Premium, allow usually 4 to 6 weeks according to the written schedule.
Can you integrate our admissions tool?
Yes, from 2 700 EUR Kolonell links or embeds the tool the school chose. A custom parent portal is an application quoted on request.
Let's scope your project. Send us your grades, your admissions calendar and the number of enquiries you receive each year, and we come back with a fixed-price tier and a 3 to 4 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
