The verdict in three sentences
An Aarhus firm moving from bookkeeping and payroll to advisory needs a redesign to change its client base, but the project also hinges on two technical details: forms that collect only the minimum and tracking tags that load only after consent. In 2026, a local agency charges DKK 50,000 to 150,000 (roughly €6,700 to €20,100), Kolonell €2,700, €4,500 or €8,200, delivered in 3 to 4 weeks once content is ready. For a payroll firm, cutover never happens in the last week of the month.
Why moving upmarket forces a redesign
In Aarhus C, on Aarhus Ø or around Skejby, many small firms built their site around a monthly bookkeeping package. Selling advisory (budgeting, cash flow, growth support) needs different pages: a clear advisory offer, partner profiles, fictional or anonymised cases, and an English journey for international companies, which falls under Premium (the multilingual tier, languages set in the quote).
The old "bogføring" or "lønadministration" pages that already rank remain essential: they get a 301 redirect to their new address, not deletion. The inventory starts from a Search Console export of the last 12 months.
What should the form contain, and what should it refuse?
GDPR and the oversight of Datatilsynet require data minimisation. A payroll firm gets requests like "here are my payslips, can you take over the file?": the site should prevent that upfront.
| Data | Public form | Where it goes instead |
|---|---|---|
| Name and company | Yes | Form |
| Email or phone | Yes | Form |
| Type of need (bookkeeping, payroll, advisory) | Yes, closed list | Form |
| Number of employees | Yes, by band | Form |
| CPR number | Never | Firm's secure exchange, after onboarding |
| Payslips, bank statements | Never | Firm's secure exchange |
| Financial statements | Never | Firm's secure exchange |
Secure exchange, client portal, e-signature and accounting software links stay on quote, linked or embedded. Anti-money-laundering checks are part of the firm's own process; the site announces them without collecting anything.
Which tags to load, and when?
Danish cookie rules and GDPR require prior consent for non-essential trackers. A firm running LinkedIn campaigns for its advisory offer is directly concerned.
| Tag | Purpose | Consent required | Loaded before consent |
|---|---|---|---|
| Technical session cookie | Site function | No | Yes |
| Cookieless analytics, restricted configuration | Statistics | Check per tool | Depends on configuration |
| Google Analytics | Statistics | Yes | No |
| LinkedIn Insight Tag | Advertising | Yes | No |
| Meta Pixel | Advertising | Yes | No |
| Embedded YouTube video | Third-party content | Yes, or privacy-enhanced mode | No |
The banner offers "accept" and "reject" at the same level. This is not legal advice: have the setup approved by your data protection adviser.
What does the redesign cost, and how long does it take?
2026 ballpark, based on typical agency quotes and public rate pages of Danish agencies (approximate conversion at about DKK 7.46 to EUR 1):
| Option | Budget DKK | Approx. EUR | Timeline | Consent and forms |
|---|---|---|---|---|
| Local freelancer | 20,000 to 50,000 | 2,700 to 6,700 | 4 to 8 weeks | Often a generic plugin |
| Local agency | 50,000 to 150,000 | 6,700 to 20,100 | 8 to 12 weeks | Set up per quote |
| Local agency, bilingual and migration | 120,000 to 220,000 | 16,100 to 29,500 | 10 to 16 weeks | Set up and documented |
| Kolonell Starter | n/a | €2,700 | 3 to 4 weeks | Minimal form |
| Kolonell Growth | n/a | €4,500 | 3 to 4 weeks | Minimal form, consent-gated tags |
| Kolonell Premium | n/a | €8,200 | 3 to 4 weeks | Same, multilingual tier |
Every tier includes a project manager reachable in your time zone, native English or French copywriting and 3 months of support. Danish copy goes to a freelance writer (third-party cost) if the firm does not write it. Details in the international offer.
Schedule: week 1 covers the URL inventory and site structure, weeks 2 and 3 design and build, week 4 the 301 map, QA of forms and banner, review of wording and cutover. Avoid month-end (payroll), March (personal tax statements) and late spring, when annual accounts pile up. August and September work well. The day before, DNS TTL lowered, mail records copied, old hosting kept for a week.
On titles: "revision", "statsautoriseret revisor" or membership of FSR, danske revisorer appear only if the firm is entitled to them. A bookkeeping and payroll firm writes "accounting" and "advisory".
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
When is an Aarhus agency the better choice?
If you want Danish copy produced by the vendor, in-person meetings or a custom onboarding platform, a local agency is often preferable. Kolonell fits for an advisory site in native English, at a fixed price and fast. Questions to ask: which tags load before consent? Who tests the forms? Who produces the 301 map?
Mini case study
Illustrative example: Fjordlys Regnskab & Rådgivning, 7 people in Aarhus C, bookkeeping and payroll for SMEs, new advisory offer. Old site: 31 URLs, 8 of which carry the traffic.
- Kolonell Growth, Danish site with 6 new advisory pages: €4,500
- Freelance Danish copywriter (third-party cost): €900
- Consent management tool (third-party cost): €10 per month, or €360 over 36 months
- Hosting over 33 months: 33 x €50 = €1,650 (market assumption; Kolonell maintenance after the 3 included months on quote)
- Total over 3 years: €7,410
A local quote at DKK 100,000 is roughly €13,400 before maintenance. The English journey can move to Premium at €8,200 in a second phase.
FAQ
How much does an accounting firm website redesign cost in Aarhus?
DKK 50,000 to 150,000 with a local agency, roughly €6,700 to €20,100, against €4,500 for Kolonell Growth.
Can the form ask for the CPR number?
No. The public form keeps 4 fields: name, contact, type of need, number of employees; the rest goes through the firm's secure exchange, on quote.
Does Google Analytics have to wait for consent?
Yes, like the LinkedIn Insight Tag and the Meta Pixel. QA checks that none of these 3 tags loads before a click on "accept".
When should a payroll firm switch its site?
Between the 5th and the 20th of a month, outside March and late spring. August and September leave 4 quiet weeks of monitoring.
Is the client portal rebuilt?
No. Portal, secure exchange, e-signature and accounting software stay on quote, linked or embedded.
Let's scope your project. An advisory-focused redesign, minimal forms and configured consent, from €2,700 to €8,200, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
