The verdict in three sentences
A fit-out contractor or interior designer specifies an office furniture manufacturer when they find, without waiting for a sales rep, the technical files, the EPDs and a quick way to configure a workstation. The finance director signs when they see a price per workstation and a credible delivery date. A Kolonell Premium site (2,000,000 to 3,500,000 FCFA, i.e. 3,050 to 5,340 EUR), extended with a 3D configurator priced as a custom application and delivered in 8 to 10 weeks, serves both audiences.
Two decision makers, two journeys
In Dubai, fit-out demand comes from new Grade A towers in Business Bay, DIFC and Dubai South, regional headquarters relocating under the emirate's business-friendly regime, and flexible office conversions. Fit-out contractors and designers need CAD blocks, finishes and sustainability evidence for LEED, WELL or Dubai's Al Sa'fat green building system. Finance and real estate directors need a budget per workstation, a warranty and lead times that fit an aggressive handover date. A website mixing both messages convinces neither.
| Need | Fit-out contractor or designer | Finance or real estate director |
|---|---|---|
| Entry point | Ranges, finishes, technical files | References, price per workstation, lead time |
| Deciding content | DWG and Revit blocks, textures, dimensions | Total cost per workstation, 5 to 10-year warranty |
| Sustainability proof | EPDs, recycled content, certifications | Contribution to LEED, WELL or Al Sa'fat |
| Expected tool | 3D configurator, bill of materials export | Budget simulator, range comparison |
| Call to action | Finish sample request | Showroom visit, project quote |
| Response time | 24 hours | 48 hours with indicative pricing |
Project budgets and price per workstation in 2026
Showing an order of magnitude per workstation lets the finance director size the project before the first meeting and filters out undersized enquiries.
| Project type | Workstations | Price per workstation, 2026 order of magnitude | Project budget |
|---|---|---|---|
| Small office, operational floor | 25 to 40 | US$1,000 to US$1,600 | US$30,000 to US$65,000 |
| Regional HQ, flexible office | 80 to 150 | US$1,300 to US$2,100 | US$110,000 to US$315,000 |
| HQ with collaborative areas | 150 to 250 | US$1,600 to US$2,000 | US$240,000 to US$500,000 |
| Meeting rooms only | 6 to 12 rooms | US$4,000 to US$10,000 per room | US$35,000 to US$120,000 |
| Reception and lounges | 1 to 3 zones | US$9,000 to US$30,000 per zone | US$18,000 to US$70,000 |
Environmental Product Declarations (EPDs) are increasingly requested in fit-out tenders for certified towers. Making them downloadable on every product page, with recycled content and recyclability percentages, is a shortlisting criterion for designers.
The Kolonell website and 3D configurator
The website carries the brand, ranges, references and technical resources. The 3D configurator (base, desktop, finishes, screens, PDF and bill of materials export) is a custom application.
| Option | Price | Content |
|---|---|---|
| Kolonell Starter | 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR) | 5 pages: brand, ranges, references, contact |
| Kolonell Growth | 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) | Product catalogue, downloadable resources, blog, analytics |
| Kolonell Premium | 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) | Advanced animation, immersive showroom, in-depth SEO |
| Medium application (3D configurator) | 4,000,000 to 7,000,000 FCFA (6,100 to 10,670 EUR) | Configuration, real-time rendering, bill of materials export |
| Complex application (configurator plus CPQ and ERP) | 7,000,000 to 15,000,000+ FCFA (10,670 to 22,870+ EUR) | Calculated pricing, ERP link, dealer accounts |
| Equivalent Dubai agency | 2026 order of magnitude: US$40,000 to US$110,000 | Website plus configurator |
The 360-degree virtual showroom and the ERP connection are priced on quote. Languages are set in the quote, a key point for a market working in English and Arabic. For range identity, see our branding service.
Mini case study
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Omar, marketing director at an 80-staff furniture manufacturer in Dubai Industrial City, generates US$11 million in revenue, 60% through specifiers. He chooses Premium at 5,340 EUR and a 3D configurator as a medium application budgeted at 9,000 EUR, plus Premium maintenance at 183 EUR a month (2,196 EUR a year). First-year cost: 16,536 EUR, roughly US$18,000.
Target: 4 extra specified projects a year thanks to technical resources and the configurator. With an average budget of US$100,000 and a 32% gross margin, each project brings US$32,000, so US$128,000 for the four. Even with a single extra project, the margin (US$32,000) covers the investment about 1.8 times. The configurator also cuts drawing revisions from 2 to 1 per project, saving around 6 design office hours each time.
FAQ
Should a B2B office furniture site show prices?
An order of magnitude per workstation, for example US$1,000 to US$2,100, is enough. The final price depends on volume, finishes and installation.
Is a 3D configurator essential?
Not at launch, but it shortens exchanges with designers. A first version covering 2 or 3 flagship ranges keeps cost and lead time to 8 to 10 weeks.
Where should EPDs be published?
On every product page, with a link to the programme operator. A filter by recycled content (for example above 40%) helps designers targeting LEED or Al Sa'fat.
How do we share CAD files without losing control?
A download gated by a business email also builds a list of qualified specifiers, often 20 to 50 contacts a month.
What is the overall timeline?
Allow 8 to 10 weeks for the Premium site and the base configurator; ERP connections can follow in a second phase.
Let's scope your project. Brand website, technical resources for specifiers and a 3D configurator, scoped with your design office and delivered in 8 to 10 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
