New website for a plastic surgery practice in Riyadh: real cost vs local agencies (2026)

The verdict in three sentences

For a plastic surgery practice in Riyadh, local agencies typically quote between SAR 30,000 and 90,000 (about USD 8,000 to 24,000) for an Arabic-first website, and premium agencies go well beyond. A fixed international grid, with USD 8,900 for Premium, the multilingual tier, in Arabic and English, can cover the same essentials, provided you budget separately for Arabic copy, photography and compliance review. A local agency remains the better choice when you need on-site shoots every month, a team that handles your social channels in Arabic and close follow-up of local approvals.

What does the market charge in Riyadh?

Quotes vary widely because the scope varies: number of procedures, Arabic and English versions, booking integration, before-and-after galleries, ongoing content. The figures below are prudent ranges based on typical agency quotes in Riyadh, in SAR and converted to USD at the fixed rate of about 3.75 SAR per dollar (approximate).

Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (Premium 4 to 6) and 3 months of support. Patient portals, booking system integrations and custom apps are on quote. Details are on the international offer page.

What must a Riyadh plastic surgery site prove?

Patients in the Kingdom compare surgeons carefully, often with family involved, and many arrive through social media before checking the website. The site has to answer their questions with facts and comply with medical advertising rules set by the health authorities.

• Surgeon profiles: qualifications and professional classification as actually held (for example registration with the Saudi Commission for Health Specialties), training, languages spoken.
• One page per procedure: what it is, who it suits, risks, recovery, consultation steps; no promised results.
• Consultation process: how to book, what happens at the first visit, female staff availability where relevant, location and parking.
• Before-and-after gallery: only with written patient consent and within the applicable advertising rules; many practices restrict it to the consultation.
• Arabic first: Arabic is the primary language for most patients, English for expatriates and medical tourists.
• Minimal forms: name, phone, procedure of interest. The Personal Data Protection Law (PDPL), enforced by SDAIA since September 2023, treats health data as sensitive, so details belong in the consultation.

Medical advertising in Saudi Arabia is regulated and may require prior approval for certain content; confirm with your compliance adviser before publishing claims, offers or photos. This is not legal advice.

Hidden costs and the 3-year total

A fair comparison adds what quotes often leave out. Third-party costs below are market assumptions, not Kolonell prices.

Over three years, with maintenance at USD 300 per month (market assumption) for 33 months, the Kolonell route comes to about 8,900 + 2,500 + 2,000 + 1,500 + 9,900 = USD 24,800. The local agency route at the same maintenance assumption over 36 months, with photography at 2,000 and compliance at 1,500, comes to about 20,000 + 2,000 + 1,500 + 10,800 = USD 34,300. The gap is real but narrower than the build prices suggest.

When a local agency is the better choice

Choose a Riyadh agency if you need monthly on-site photo and video sessions, Arabic social media management on Snapchat, Instagram and TikTok as part of the same contract, in-person workshops with your team, or someone to follow approval steps face to face. Choose a remote studio if your priority is a solid site delivered in weeks at a fixed price, with your marketing handled separately. Questions to ask any provider: who writes and reviews the Arabic medical copy, who owns the domain and hosting accounts, how consent for photos is documented, what happens after the support period and how RTL layouts are tested on mobile.

Mini case study

Illustrative example: "Qasr Noor Surgical Aesthetics", a fictional three-surgeon practice in north Riyadh. It holds a local agency quote of SAR 75,000 (about USD 20,000) and considers Kolonell Premium at USD 8,900, the multilingual tier in Arabic and English. Adding Arabic medical copy review at USD 2,500, photography at USD 2,000 and compliance review at USD 1,500 (all market assumptions), the launch budget is 8,900 + 2,500 + 2,000 + 1,500 = USD 14,900, about USD 5,100 below the local quote. The practice keeps its local social media agency for monthly content, which it would have paid for in either case.

FAQ

How much does a plastic surgery website cost in Riyadh in 2026?

Local agencies typically quote SAR 30,000 to 90,000, about USD 8,000 to 24,000, and premium agencies more than SAR 120,000. Kolonell works on a fixed grid of USD 2,900, 4,900 or 8,900.

Is the Arabic version included?

Arabic and English sit in Premium, the multilingual tier, with the RTL scope set in the quote. Arabic medical copy usually needs a specialist reviewer, budgeted around USD 2,500 as a market assumption.

Can we show before-and-after photos on the site?

Only with written patient consent and within the medical advertising rules that apply in the Kingdom, which can require approval. Many practices show a limited gallery and keep the rest for the consultation.

How long does delivery take?

Three to four weeks for Starter and Growth, four to six weeks for Premium, once copy inputs and photos are available. Integrations with a booking or clinic management system are scoped separately on quote.

What happens after launch?

Three months of support are included in every tier. Maintenance after that is on quote, so compare it with local offers at around USD 200 to 500 per month (market assumption).

Let's scope your project. A plastic surgery site in Arabic and English, Premium tier, delivered in 4 to 6 weeks with third-party costs listed upfront. See the international offer or request a free quote: detailed reply within 48 hours.