The verdict in three sentences
A licensed medical equipment distributor in Riyadh that wants to sell to hospitals and clinics needs a professional bilingual Arabic and English catalogue, not a decorative showcase. Riyadh agencies price this type of project between 25,000 and 90,000 SAR in 2026 (order of magnitude), with a 20 to 35 % premium for proper Arabic RTL. Allow 8 to 12 weeks if product sheets, SFDA registration documents and translations are ready at kick-off.
What hospital buyers expect from a distributor website
A hospital pharmacist or a biomedical engineering manager does not look for a slogan. They want to check within two minutes that the device is registered with the SFDA (Medical Device Marketing Authorization), that the distributor holds the establishment licence, that technical documentation exists in English and that after-sales service is local. A website that does not answer these questions is dropped before the tender even starts.
| Buyer expectation | What the site must show | Recommended format |
|---|---|---|
| Regulatory status | SFDA MDMA number, CE or FDA marking | Dedicated field on each product sheet |
| Technical documentation | Manual, datasheet, certificate | Downloadable PDF, 1 to 5 MB |
| Installation references | Types of facilities equipped | List by region, no patient data |
| After-sales service | Response time, spare parts stock | Box per product range |
| Price request | Quantity, facility, desired timeline | 5 to 7 field form |
| Language | Arabic for administration, English for technical content | Visible switch at the top of the page |
The catalogue should work as a pre-qualification tool: every product sheet ends with a Request a quote button that pre-fills the product reference and feeds the sales inbox directly.
The real cost of a bilingual Arabic and English website in Riyadh
Arabic and English bilingualism is not a simple translation. Arabic reads right to left: menus, carousels, tables, direction icons and forms must be mirrored, and Arabic fonts need specific line-height tuning. That work explains the premium.
| Item | English only site | Arabic and English RTL site |
|---|---|---|
| Design and mockups | 6,000 to 18,000 SAR | 8,000 to 24,000 SAR |
| Catalogue development | 10,000 to 30,000 SAR | 12,000 to 38,000 SAR |
| Loading 150 product sheets | 4,000 to 12,000 SAR | 6,000 to 16,000 SAR |
| Arabic technical translation | Not applicable | 120 to 250 SAR per page |
| RTL testing on mobile and browsers | Not applicable | 2,000 to 5,000 SAR |
| Indicative total | 20,000 to 60,000 SAR | 25,000 to 90,000 SAR |
A good benchmark: if an agency quotes the same price for English only and for bilingual RTL, ask to see an Arabic site it has delivered, on mobile. Classic defects are misaligned numbers, arrows not mirrored and forms where the cursor starts on the wrong side.
The features that generate price requests
For a distributor, success is measured by the number of qualified price requests per month, not traffic. Four features make the difference. A search by specialty (imaging, operating theatre, laboratory, intensive care) that matches hospital department vocabulary. Structured product sheets with specifications, documents and registration status. A short price request form asking for facility, region, quantity and deadline. A document area reserved for sub-distributors and partners, password protected.
| Feature | Expected impact | Indicative extra cost |
|---|---|---|
| Specialty search and filters | Search time cut by half | 2,500 to 6,000 SAR |
| Price request form linked to the product | 2 to 3 times more requests than a generic contact form | 1,200 to 3,500 SAR |
| Protected document area | Fewer PDFs sent by email | 3,500 to 8,000 SAR |
| SEO optimised pages per range | Visibility on medical equipment Saudi Arabia searches | 1,500 to 4,000 SAR per range |
| WhatsApp alert to the sales rep | Reply in under 2 h | 800 to 2,000 SAR |
For hosting, a fast server in the Gulf region costs 150 to 600 SAR per month. For hospital users often on mobile networks, aim for a page load under 2.5 seconds with images compressed to WebP.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Khalid, managing director of a licensed laboratory equipment distributor in Riyadh (illustrative scenario). He distributes 180 references and currently receives 6 price requests a month by phone. He chooses a bilingual RTL site at 60,000 SAR with a form linked to product sheets.
After 6 months, he targets 20 qualified requests a month. With a 15 % conversion rate and an average gross margin of 10,000 SAR per deal, 14 extra requests mean about 2 more deals a month, or 20,000 SAR of monthly margin. On that assumption the site pays for itself in about 3 months, before even counting tenders where an online catalogue strengthens the bid.
FAQ
Do we need two separate sites for Arabic and English?
No, a single site with two language versions and one URL per language is enough, for example /ar and /en. It costs 30 to 40 % less than two sites and keeps catalogue updates simple.
Can we display public prices for equipment?
For devices sold to healthcare facilities, most distributors prefer price requests, because prices vary with volume and tenders. Showing a price range on consumables remains possible and raises the contact rate.
How much does Arabic technical translation cost?
Budget 120 to 250 SAR per standard 250-word page for a translator specialised in medical terminology. For 150 short sheets, the budget is often between 8,000 and 16,000 SAR.
What timeline should we expect?
8 to 12 weeks is realistic: 2 weeks of design, 4 to 6 weeks of development and loading, 2 to 4 weeks of translation and RTL testing. Delays almost always come from product content not supplied on time.
Should the site mention the SFDA licence?
Yes, showing the establishment licence number and the brands represented immediately reassures public buyers. Put this information in the footer and on the About page.
Let's scope your project. Send us your number of references, product ranges and target languages: we will price a bilingual Arabic and English catalogue with price requests, an indicative budget and an 8 to 12 week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

