The verdict in three sentences
In Riyadh, a fertility clinic website typically costs USD 12,000 to 32,000 with a local agency and up to USD 100,000 with a premium agency (2026 ballpark), whereas the Kolonell grid is fixed: USD 2,900 (Starter), USD 4,900 (Growth), USD 8,900 (Premium). The real gap lies in the costs around the site: Arabic copywriting, photography, compliance review and maintenance, which you need to add up over 3 years before comparing. A local agency remains preferable if your project requires an on-site team for medical Arabic and administrative approvals.
What does a fertility clinic website cost in Riyadh?
Saudi agencies quote in riyals. Converted at the pegged rate of about 3.75 SAR to 1 USD, approximate figures, based on typical agency quotes.
| Option | 2026 ballpark (SAR) | Approximate equivalent (USD) | Usual timeline |
|---|---|---|---|
| Freelancer | SAR 15,000 to 40,000 | USD 4,000 to 10,700 | 6 to 10 weeks |
| Local agency | SAR 45,000 to 120,000 | USD 12,000 to 32,000 | 8 to 16 weeks |
| Premium Riyadh agency | SAR 150,000 to 375,000 | USD 40,000 to 100,000 | 4 to 8 months |
| Kolonell Starter | fixed price | USD 2,900 | 3 to 4 weeks |
| Kolonell Growth | fixed price | USD 4,900 | 3 to 4 weeks |
| Kolonell Premium, multilingual tier | fixed price | USD 8,900 | 4 to 6 weeks |
All three Kolonell tiers include a project manager reachable in your time zone, English copy written by native writers, delivery once the content is ready and 3 months of support. For a clinic that needs to speak Arabic first, Premium is the multilingual tier: the languages and the right-to-left layout scope are set in the quote. A patient area, booking linked to your clinic software or an integration with insurers are priced on quote, as is maintenance after the 3 included months. Tier details are on the international offer.
What the site must prove to patients
A couple looking for a fertility clinic compares for a long time, often at night, on mobile and often in Arabic. The site must reassure without ever promising a pregnancy.
| Page | What it must show | Trap to avoid |
|---|---|---|
| Treatments | IVF, ICSI, fertility preservation, only what your licence allows | Listing a treatment not permitted locally |
| Doctors | Background, specialty, professional registration, languages spoken | Vague or unverifiable titles |
| Outcomes | Data from an official or audited source, clear definition (per transfer, per cycle, by age band) | A single percentage with no method |
| Costs and insurance | Ranges per stage, what is included, possible coverage | A misleading "from" price |
| Consultation | Simple booking, call-back, discretion | A form asking for the full medical history |
| Privacy | Use of data, retention period, contact | Text copied from another country |
Health data is sensitive. Saudi Arabia's Personal Data Protection Law (PDPL), enforced by SDAIA since September 2023, governs how it is collected, and health advertising is also regulated in the Kingdom: have promotional content reviewed by your compliance lead before go-live. This is not legal advice.
Hidden costs, and the 3-year total
The price of the site is only one line. The items below are market assumptions, to be confirmed by quote.
| Item | Kolonell Premium | Local agency (mid-range) |
|---|---|---|
| Website build | USD 8,900 | USD 25,000 |
| Medical Arabic copywriting | USD 3,000 (market assumption) | included in the quote |
| Photography of clinic and team | USD 2,500 (market assumption) | USD 2,500 (market assumption) |
| Compliance review of content | USD 2,000 (market assumption) | USD 2,000 (market assumption) |
| Hosting over 3 years | USD 1,800 (market assumption) | USD 1,800 (market assumption) |
| Maintenance over 33 months | USD 8,250, i.e. USD 250 a month (market assumption) | USD 16,500, i.e. USD 500 a month (market assumption) |
| 3-year total | USD 26,450 | USD 47,800 |
Kolonell maintenance after the 3 included months is priced on quote: the USD 250 a month figure is a market assumption for comparison, not a rate.
When a local agency is the better choice
Let us be candid. A Riyadh agency is better suited if you need a team at the clinic every week, a medical Arabic writer embedded in the project from day one, a heavy integration with your hospital information system, or if your procurement rules require a supplier registered in the Kingdom. Kolonell makes sense when the scope is clear, you want a fixed price, a short timeline and a single point of contact, and the Arabic content can be supplied or commissioned separately.
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Questions to ask any provider: who writes the Arabic copy and who reviews it medically? Who owns the domain, hosting and access? How does the consultation form limit the data collected? What is the real monthly cost after delivery? To compare on solid ground, request a free quote.
Mini case study
Illustrative example: "Al Wurud Clinic", a fictional mid-sized fertility centre in north Riyadh, is weighing a local agency at USD 25,000 against Kolonell Premium at USD 8,900. Using the table's assumptions, the 3-year total reaches USD 26,450 with Kolonell against USD 47,800 with the agency, a gap of USD 21,350. Management picks Kolonell for the site, commissions the Arabic copy from a local medical writer (USD 3,000, market assumption) and keeps an internal compliance review before go-live, planned 6 weeks after content handover.
FAQ
What does a fertility clinic website cost in Riyadh in 2026?
Allow USD 12,000 to 32,000 with a local agency and USD 40,000 to 100,000 with a premium agency (2026 ballpark). The Kolonell grid is fixed: USD 2,900, 4,900 or 8,900 depending on the tier.
Can we publish our success rates?
Only if they come from an official or audited source, with a clear definition and an age band. A single figure such as "70% success" with no method misleads patients and exposes the clinic.
Will the site be in Arabic?
The Premium tier, at USD 8,900, is the multilingual tier: the languages and right-to-left scope are set in the quote. Medical Arabic copywriting can be commissioned separately, around USD 3,000 (market assumption).
How long until go-live?
3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium, once the content is ready. The compliance review should be scheduled before that date.
Is online booking included?
A consultation request form is included. Booking linked to your clinic software or a patient area is priced on quote.
Let's scope your project. Premium multilingual tier, treatment and consultation pages, go-live 4 to 6 weeks after content handover. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.