The verdict in three sentences
A concierge medicine or longevity clinic in Riyadh typically receives website quotes from SAR 30,000 to 90,000 (about USD 8,000 to 24,000) from established local agencies, and well above that from premium studios, while Kolonell works on a fixed grid of USD 2,900, 4,900 and 8,900. The quote is only part of the cost: Arabic copy, photography of the clinic and physicians, a compliance read of health claims and any member portal can add as much again. The right comparison is the three year total, line by line, with the same scope on both sides.
What a longevity clinic site in Riyadh has to prove
Members paying a yearly fee for direct access to a physician, advanced diagnostics and follow-up do not buy on a logo. Saudi prospects, often referred by family or colleagues, check the site to confirm three things: who the doctors are and whether they are licensed for what they do, what the membership really includes, and whether the clinic handles health information with discretion. Pages that usually need to exist:
- Home with a factual positioning, no lifespan or outcome promise
- Membership page: tiers, what each includes, annual fee or "on request" if you prefer not to publish
- Physicians: names, specialties, qualifications and licence status as officially held
- Programmes and tests offered, explained in plain language, evidence-based
- Patient journey: first assessment, follow-up schedule, home or office visits
- Privacy and data handling page, consultation request form collecting the minimum
- Arabic and English versions, with Arabic laid out right to left
Health advertising in the Kingdom is regulated, and private health facilities are licensed by the health authorities; claims should be factual and checked before publication. Saudi Arabia's Personal Data Protection Law (PDPL) has been enforced by SDAIA since September 2023, and health data is treated as sensitive. This is not legal advice; validate claims and forms with your counsel.
Price comparison: freelance, local agencies and the Kolonell grid
| Provider type | Typical 2026 quote (ballpark) | Approx. in USD | What it usually covers |
|---|---|---|---|
| Freelance designer in Riyadh | SAR 8,000 to 25,000 | about 2,100 to 6,700 | Template build, client supplies content, limited Arabic layout testing |
| Established local agency | SAR 30,000 to 90,000 | about 8,000 to 24,000 | Custom design, Arabic and English, account manager, in-person meetings |
| Premium local studio | SAR 120,000 to 300,000+ | about 32,000 to 80,000+ | Brand work, video, campaign launch, strong local network |
| Kolonell Starter | USD 2,900 | (fixed price) | Focused clinic site, project manager in your time zone, native English copy |
| Kolonell Growth | USD 4,900 | (fixed price) | Fuller content architecture for a membership model, blog, analytics |
| Kolonell Premium | USD 8,900 | (fixed price) | Multilingual tier, Arabic RTL scope and languages set in the quote |
Local figures are ballparks from typical agency quotes, converted at the pegged rate of about 3.75 SAR per USD. Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (Premium 4 to 6) and 3 months of support. A member portal, booking integrations with your clinic system or a payment flow for memberships are quoted separately. Details are on the international offer page.
The costs that do not appear on the first quote
| Item | Who usually pays | 2026 ballpark |
|---|---|---|
| Arabic copywriting or certified translation | Third party, or within the Premium quote | USD 0.08 to 0.15 per word, or USD 1,200 to 3,000 per site |
| Professional photography of clinic and physicians | Third party | USD 1,500 to 4,000 for a half to full day in Riyadh |
| Review of health claims by counsel | Clinic | USD 800 to 2,500 depending on page count |
| Member portal or results area | On quote | Separate project |
| Booking or CRM integration | On quote | Depends on the clinic system |
| Hosting and maintenance after the included 3 months | On quote at Kolonell | Market assumption: USD 150 to 400 per month |
Three year total cost, on the same scope
| Line (market assumptions labelled) | Local agency, mid range | Kolonell Growth |
|---|---|---|
| Build | USD 20,000 (SAR 75,000) | USD 4,900 |
| Arabic copy | Often included | USD 2,000 (third party) |
| Photography | USD 2,500 | USD 2,500 |
| Claims review by counsel | USD 1,500 | USD 1,500 |
| Maintenance, 33 months | Market assumption: USD 400 x 33 = 13,200 | Market assumption: USD 250 x 33 = 8,250 |
| Three year total | USD 37,200 | USD 19,150 |
The gap is real but not the whole story, which brings us to the honest part.
When a local agency is the better choice
A Riyadh agency is often the right call if your brand voice must be written first in Arabic by someone embedded in the market, if you want regular in-person workshops and shoots at the clinic, if the site is one piece of a larger launch with outdoor and events, or if you need deep integration with a local hospital information system. A remote studio works well when the scope is clear, the decision makers are comfortable with video meetings and the clinic values a fixed price and a short delivery window.
Questions to ask any provider:
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- Who writes the Arabic, and is it native copywriting or translation?
- What exactly is fixed in the price, and what is billed as extra?
- How are health claims reviewed before publication?
- Where is the site hosted, and how are form submissions stored under the PDPL?
- What happens after launch: response time, monthly cost, who owns the code?
Mini case study
Illustrative example: Diriyah Longevity House, a fictional clinic with an annual membership of SAR 45,000 (USD 12,000). A Riyadh agency quotes SAR 75,000 (USD 20,000); the clinic also compares a Kolonell Growth build at USD 4,900.
Using the table above, the three year difference is USD 37,200 minus 19,150 = USD 18,050. One additional membership covers USD 12,000 of it. If the clinic later wants the Arabic and English site handled with a defined RTL scope in a single project, it can move to Premium at USD 8,900, which raises the Kolonell total to USD 23,150 and still leaves a USD 14,050 gap. Figures are hypothetical.
FAQ
Why are Riyadh agency quotes so far apart?
Scope, team size and how much brand work is included. A freelance build at SAR 15,000 and a premium studio at SAR 200,000 are not the same deliverable, so compare page lists, languages and support months line by line.
Does Kolonell write in Arabic?
Kolonell copywriting is native English or French. Arabic content and the RTL layout are defined in the Premium quote, with a qualified Arabic writer or translator, which typically adds USD 1,200 to 3,000.
Can we publish membership prices?
Many clinics publish a starting price or tier names and fees; others prefer "on request". Either works, but vague pages lose prospects who compare 2 or 3 clinics before calling.
How long does the project take?
Starter and Growth are delivered in 3 to 4 weeks, Premium in 4 to 6 weeks, once content and photos are available. Arabic copy and claims review are often what adds 1 to 2 weeks.
Is a member portal included?
No. A secure area with results or messaging involves health data, hosting choices and access controls, so it is scoped and quoted separately after the public site.
Let's scope your project. Tell us your physicians, membership model and languages, and we will confirm the tier, third-party costs and a 3 to 6 week timeline. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
