The verdict in three sentences
The institutional pillar is the top of the referral pyramid: corporate, bank, NGO and government projects at 5 to 60 million FCFA, for a commission of 8%, that is 400,000 to 4,800,000 FCFA and beyond. The sales cycle is long (3 to 9 months), runs through CEOs, CIOs and tenders, and demands solid references. But a single deal can exceed the income of 20 showcase sales: here you do not chase volume, you chase the relationship.
The institutional commission scale
Three tiers structure the offer, with an 8% commission (2026 figures).
| Tier | Sale price (FCFA) | 8% commission (FCFA) | EUR approx. |
|---|---|---|---|
| Standard (15-30 pages, CMS) | 5,000,000 | 400,000 | 610 € |
| Premium (ERP, portal, SLA) | 10,000,000 | 800,000 | 1,220 € |
| Group / Holding | 25,000,000 | 2,000,000 | 3,049 € |
| High-end Group | 60,000,000 | 4,800,000 | 7,317 € |
A single Group deal at 60M FCFA pays 4,800,000 FCFA: the equivalent of more than 64 Growth showcase sites sold in the field.
Why one deal is worth 20 showcase sites
The comparison shows the power of the institutional pillar for those with the network and patience.
| Indicator | Growth showcase | Institutional Premium |
|---|---|---|
| Ticket | 500,000 | 10,000,000 |
| Commission | 75,000 (15%) | 800,000 (8%) |
| Deals for 800,000 FCFA | ~11 sales | 1 sale |
| Cycle | 5-15 days | 3-9 months |
| Decisive lever | Mobile demo | References + tender |
The rate is lower (8%), but the absolute amount and leverage are incomparable: one well-nurtured CEO/CIO relationship changes the whole year.
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The Kolonell referral program in brief
Whatever the pillar, the principle is the same: you introduce a qualified prospect, Kolonell produces and invoices, you earn your commission after collection. The 2026 rates: showcase 15% + 5% recurring, e-commerce 12% + 5% recurring, marketplace 10%, institutional 8%. No entry fee, a clear referral agreement, transparent payment. The institutional partner needs no technical skills: they need a contact book and patience.
Mini case study
Mariama, a former bank executive turned consultant, leverages her network. After 5 months of relationship with a mutual insurer, she lands a Premium institutional project at 10,000,000 FCFA. Commission: 800,000 FCFA on a single deal. To earn as much in showcase, she would have had to sign about 11 Growth sites (11 × 75,000 = 825,000 FCFA). Her single, patiently nurtured relationship beats months of fieldwork.
FAQ
Why is the rate only 8%? Because tickets are huge: 8% of 25,000,000 FCFA = 2,000,000 FCFA. The rate drops but the absolute amount is the highest of all pillars.
Do I need technical skills? No. Kolonell handles production, WCAG accessibility, compliance and SLA. The partner opens the door and nurtures the relationship.
How to approach a tender? Position yourself early with the decision-maker, before the formal publication, and highlight Kolonell references on comparable projects.
Is there recurring income in institutional? Pay is quoted project by project (maintenance, SLA, evolutions), but the scale of the initial ticket more than compensates.
Let's talk about your project. Become a Kolonell institutional partner: 8% on projects up to 60M FCFA, a single deal can make your year. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
