The verdict in three sentences
The showcase pillar is the ideal playground for the beginner referral partner: accessible tickets, a 5-to-15-day sales cycle, and a huge pool of Senegalese SMEs without a website. The pay is 15% on the sale (37,500 to 180,000 FCFA) plus 5% recurring on monthly maintenance. The winning strategy is not the big deal but volume: 3 to 5 sales per month build solid income and a recurring stream that keeps growing.
The showcase commission scale
Three tiers structure the showcase offer. Here is the matching 15% commission (2026 figures).
| Tier | Sale price (FCFA) | 15% commission (FCFA) | EUR approx. |
|---|---|---|---|
| Starter (5 pages) | 250,000 | 37,500 | 57 € |
| Growth (+ blog/analytics) | 500,000 | 75,000 | 114 € |
| Premium (animations + SEO) | 1,200,000 | 180,000 | 274 € |
The more you steer the client to the tier that matches their real need, the higher the commission — without overselling, since a poorly sold Premium does not stay on maintenance.
The recurring: 5% on maintenance
The real long-term lever is the 5% recurring on maintenance. Every retained client feeds passive income month after month.
| Maintenance/month (FCFA) | 5% recurring (FCFA/month) | Over 12 months (FCFA) |
|---|---|---|
| 50,000 | 2,500 | 30,000 |
| 100,000 | 5,000 | 60,000 |
| 150,000 | 7,500 | 90,000 |
| 200,000 | 10,000 | 120,000 |
With 12 clients on maintenance at 100,000 FCFA/month, recurring alone reaches 60,000 FCFA/month, that is 720,000 FCFA over the year with no new sale.
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Targeting SME volume
The key decision is to target volume. Restaurants, clinics, salons, schools, craftsmen: every neighborhood of Dakar, Thiès or Saint-Louis is full of SMEs with no online presence. An organized partner who visits 8 to 10 businesses a week and qualifies prospects well regularly hits 3 to 5 monthly sales.
Mini case study
Modou, a field salesman in Dakar, goes for volume. In one month he signs 4 showcase sites: 2 Starter (250,000), 1 Growth (500,000) and 1 Premium (1,200,000). Sale commission: (2 × 37,500) + 75,000 + 180,000 = 330,000 FCFA. Three of those clients take maintenance at 100,000 FCFA/month: recurring = 15,000 FCFA/month. After 6 months at this pace, his cumulative recurring exceeds 80,000 FCFA/month.
FAQ
Does the client pay more because of my commission? No. The referral commission comes out of the agency margin; the client price stays the public showcase scale.
Which tier sells most? The Growth at 500,000 FCFA is the SME best-seller in 2026: good feature/price ratio and 75,000 FCFA commission per sale.
Does recurring stop if I stop selling? No, as long as the client pays maintenance you earn your 5%, even months after the initial sale.
How many visits for 1 showcase sale? Expect 5 to 7 qualified meetings per signature, a 15% to 25% conversion rate in the field.
Let's talk about your project. Become a Kolonell showcase partner: 15% on the sale plus 5% recurring, on the pillar with the shortest cycle. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.