The verdict in three sentences
Becoming a web business referral partner means introducing qualified prospects to an agency and earning a commission on every closed sale, without handling production or invoicing. In Senegal in 2026, the Kolonell program pays 8% to 15% on the sale depending on the pillar, plus 5% recurring on showcase and e-commerce maintenance. It is side income from your first sale, and a real full-time activity once your pipeline reaches 4 to 6 signed deals per month.
How much does each pillar pay?
The commission rate depends on the service pillar, since deal sizes and sales cycles differ sharply. Here is the 2026 Kolonell scale (order of magnitude).
| Pillar | Sale rate | Project ticket (FCFA) | Commission per deal (FCFA) | Recurring |
|---|---|---|---|---|
| Showcase | 15% | 250,000 – 1,200,000 | 37,500 – 180,000 | 5% maintenance |
| E-commerce | 12% | 1,000,000 – 6,000,000 | 120,000 – 720,000 | 5% maintenance |
| Marketplace | 10% | 2,500,000 – 20,000,000 | 250,000 – 2,000,000 | on quote |
| Institutional | 8% | 5,000,000 – 60,000,000 | 400,000 – 4,800,000 | on quote |
The showcase pillar offers the shortest sales cycle (5 to 15 days) and a high volume of SMEs; institutional offers the heaviest tickets but 3 to 9 month cycles.
Side income or full time?
The choice depends on the time you can devote to prospecting and on your network. Here is a realistic comparison.
| Profile | Deals/month | Typical mix | Estimated monthly income (FCFA) |
|---|---|---|---|
| Light side | 1 showcase | 1 × Growth 500,000 | 75,000 |
| Active side | 2-3 showcase | 3 × Growth 500,000 | 225,000 |
| Semi-pro | 3 showcase + 1 e-commerce | 1,500,000 + 2,000,000 | 465,000 |
| Full time | 4 showcase + 2 e-commerce | 2,000,000 + 4,000,000 | 780,000 |
| Big-ticket hunter | 1 marketplace/quarter | 5,000,000 | 500,000 (smoothed) |
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On top of these amounts comes the 5% recurring: 10 showcase clients on maintenance at 100,000 FCFA/month earn 50,000 FCFA every month, with no new sale.
Mini case study
Fatou, a teacher in Thiès, does referrals on the side. In one month she introduces 3 merchants: 2 sign a Growth showcase (500,000 FCFA each) and 1 takes a Premium showcase (1,200,000 FCFA). Her sale commission: (2 × 75,000) + 180,000 = 330,000 FCFA. Two clients take maintenance at 100,000 FCFA/month: 5% = 10,000 FCFA/month recurring. Over 4 months of accumulated recurring on 8 clients, she adds roughly 40,000 FCFA/month in passive income.
FAQ
Do I need a legal status to be a referral partner? No to start on the side, but for regular income a referral agreement is signed with Kolonell, and declaring your activity becomes relevant above 500,000 FCFA/month.
When am I paid? The sale commission is paid after the client deposit is collected, generally within 7 to 15 days. Recurring is paid monthly as long as the client pays their maintenance.
How many prospects for 1 sale? In SME showcase, expect a conversion rate of 15% to 25% on qualified prospects: 5 to 7 well-targeted meetings yield 1 sale.
Can I combine several pillars? Yes, and it is recommended: showcase ensures volume and fast cash, marketplace or institutional brings the occasional big ticket that doubles your year.
Let's talk about your project. Join the Kolonell referral program and earn 8% to 15% on every closed sale, plus 5% recurring. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.