The verdict in three sentences
For a 150-truck haulage company around Lyon, a website rebuild focused on recruitment and sales costs EUR 7,000 to 16,000 excl. VAT in 2026, with launch in 7 weeks. The core of the project is a careers page with a 90-second mobile application and a salary simulator, because drivers apply from their phone between deliveries. Done well, the site can cut cost per hire by a factor of 3 compared with temp agencies and paid job boards.
Why your current site does not recruit
Most haulage websites date from 2015 to 2019: a "Careers" page with an email address, a form that requires a PDF CV and no information about pay. Yet an HGV driver compares three things before applying: monthly net pay including subsistence allowances, nights away per week and the type of equipment. If that information is missing, they call the competitor.
The second audience is shippers: logistics managers and freight buyers who want to see your regular routes, your certifications (ISO 9001, SQAS, ADR), your fleet and a usable quote request form.
| Element | Typical current site | Rebuilt site | Expected effect |
|---|---|---|---|
| Application | Email + mandatory CV | 6-field mobile form, CV optional | Application rate x 2 to 3 |
| Time to apply | 8 to 12 minutes | 90 seconds | Drop-off divided by 4 |
| Pay information | None | Net pay + allowances simulator | Better-targeted applications |
| Job ads | PDF or free text | Structured Google for Jobs listings | Free visibility on Google |
| Shipper pages | One "Services" page | Pages per route and trade | Qualified quote requests |
| Mobile speed | 5 to 8 s | Under 2 s | Lower bounce on 4G |
Features and their price
The ranges below are a 2026 order of magnitude for an agency in Lyon or working remotely. They include design, development, content integration and HR team training.
| Module | Content | Indicative price excl. VAT |
|---|---|---|
| Site foundation (15 to 20 pages) | Design, CMS, company and fleet pages | EUR 3,500 to 6,000 |
| Careers page + structured ads | Job profiles, JobPosting markup, licence filters | EUR 1,200 to 2,500 |
| 90-second mobile application | 6 fields, licence photo upload, SMS acknowledgement | EUR 800 to 1,800 |
| Salary simulator | Hourly base, overtime, allowances, nights away | EUR 700 to 1,500 |
| Route and service pages | One page per regular route or trade (reefer, ADR, parcels) | EUR 600 to 2,000 |
| Quote request form | Origin, destination, tonnage, frequency, CRM push | EUR 500 to 1,200 |
| Photo and video shoot | Drivers, depot, equipment | EUR 1,000 to 2,500 |
| Total project | 7 weeks | EUR 7,000 to 16,000 |
Then plan EUR 80 to 200 excl. VAT per month for hosting, maintenance and job ad updates.
Calculating cost per hire
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In 2026, an HGV driver hired through a recruitment firm or a temp-to-perm agency costs on average EUR 3,000 to 4,500 (fees or mark-up on the first weeks). Specialised job boards charge EUR 300 to 600 per ad, often yielding less than one hire per ad. A site that captures direct applications, fed by employee referrals and local campaigns at EUR 400 to 800 per month, brings cost per hire down to around EUR 1,000 to 1,400.
| Channel | Estimated cost per hire | Average lead time | 12-month retention |
|---|---|---|---|
| Temp-to-perm agency | EUR 3,500 to 4,500 | 2 to 4 weeks | Average |
| Recruitment firm | EUR 3,000 to 4,000 | 4 to 8 weeks | Good |
| Paid job boards | EUR 1,500 to 2,500 | 3 to 6 weeks | Average |
| Website + referrals + local campaigns | EUR 1,000 to 1,400 | 2 to 5 weeks | Good |
Mini case study
Nathalie, HR director of a 150-truck haulier in Corbas near Lyon, needs to hire 20 drivers this year. Through temp agencies at EUR 3,800 per hire, the bill reaches EUR 76,000. She launches a rebuild at EUR 12,500 excl. VAT plus EUR 600 per month in local campaigns, i.e. EUR 19,700 in year one. The site produces 14 of the 20 hires, the other 6 still going through agencies (EUR 22,800). Total cost: EUR 42,500, a saving of EUR 33,500 and an average direct cost per hire of about EUR 1,400, nearly 3 times less than temp agencies.
FAQ
How much does a haulage company website rebuild cost in 2026? EUR 7,000 to 16,000 excl. VAT for a 15 to 25 page site with careers page, mobile application, salary simulator and route pages. The typical timeline is 7 weeks.
Is it safe to display salaries? Yes, as ranges and simulations (collective agreement hourly rate, overtime, allowances). Ads that show pay generally receive 30 to 50% more applications.
Will our job ads appear on Google? With correct JobPosting markup, your ads can appear in Google for Jobs for free, often 3 to 10 days after publication.
Do we need to connect the site to our HR software? Not at the start. Email delivery and a spreadsheet export are enough below 30 applications per month; beyond that, connecting an ATS costs EUR 1,000 to 3,000 excl. VAT.
How many applications should we expect? For a 150-truck haulier running local campaigns, a realistic order of magnitude is 25 to 60 applications per month, of which 20 to 30% are usable.
Let's scope your project. We price your haulage website rebuild with careers page, salary simulator and shipper pages at EUR 7,000 to 16,000 excl. VAT, live in 7 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
