The verdict in three sentences
For a 20-consultant strategy firm with offices in Casablanca and Dubai, a website that earns the attention of CEOs costs 120,000 to 280,000 MAD excl. VAT (about USD 12,000 to 28,000) in 2026, depending on content depth and CRM integration. The value does not come from the design but from the downloadable research library and the industry pages that prove your expertise before the first meeting. Plan for 8 to 11 weeks of project time, then an editorial plan of 2 publications per month so the site becomes a steady source of qualified leads.
What a CEO expects from a consulting firm's website
A CEO in the Gulf or North Africa looking for a firm for a strategy review, a transformation plan or a due diligence typically visits 3 to 5 websites before requesting a proposal. They do not read your "About us" page. They look for three signals: you know their industry, you have published figures and points of view, and your partners are identifiable.
The site should therefore be built on four blocks: industry pages (banking and insurance, industry, energy, retail, public sector), service pages (strategy, organisation, digital transformation, M&A), a research library with a download form, and partner profiles with publications and speaking engagements. The French version serves francophone African clients, while English serves Gulf clients, investment funds and international donors.
| Block | Content | Production effort | Weight on lead generation |
|---|---|---|---|
| Industry pages (5 to 7) | 2026 challenges, typical engagements, key figures | 2 to 3 days per page | High (targeted SEO traffic) |
| Research library | 6 to 10 PDF notes at launch | 3 to 5 days per study | Very high (email capture) |
| Partner profiles | Background, publications, LinkedIn | 0.5 day per profile | Medium (credibility) |
| Anonymised case studies | Context, approach, quantified results | 1 to 2 days per case | High (proof) |
| Service pages (4 to 6) | Method, deliverables, typical duration | 1 to 2 days per page | Medium |
| Second language | Translation and adaptation | 15 to 25% of content budget | High for Gulf and funds |
2026 pricing: three project levels
The ranges below are a 2026 order of magnitude for an agency delivering design, development, content integration and training. Writing the studies usually stays with the consultants, with the agency providing templates and editing. For reference, comparable scopes quoted by Dubai-based agencies typically run 1.5 to 2.5 times higher in AED.
| Item | Essential | Expertise | Flagship |
|---|---|---|---|
| Pages delivered | 15 to 20 | 30 to 45 | 50 to 80 |
| Languages | EN + FR | EN + FR | EN + FR + AR (option) |
| Research library | 5 PDFs, simple form | 15 PDFs, industry filters | Unlimited, member area |
| CRM integration | Email export | HubSpot or Zoho | CRM + lead scoring |
| SEO and structured data | Basic | Optimised industry pages | 6-month editorial plan included |
| Timeline | 8 weeks | 9 to 10 weeks | 11 weeks or more |
| Budget excl. VAT | 120,000 to 160,000 MAD (USD 12k to 16k) | 170,000 to 230,000 MAD (USD 17k to 23k) | 240,000 to 280,000 MAD (USD 24k to 28k) |
Add each year: managed hosting and maintenance at 18,000 to 36,000 MAD excl. VAT, and editorial support (editing, layout, LinkedIn distribution) at 6,000 to 12,000 MAD per month if you outsource it.
The editorial plan that keeps the site alive
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A consulting site with no new publications loses its position within 6 to 9 months. A realistic pace for 20 consultants is 2 publications per month: a short analysis note (1,200 words, half a consultant day) and, every quarter, an in-depth downloadable study (15 to 25 pages). Each study turns into 3 to 4 LinkedIn posts for the partners and one newsletter.
Share the load: each senior consultant signs 1 note per half-year, each partner 1 study per year. Over 12 months, that produces 24 pieces and 4 studies, enough to cover every target industry at least twice.
Mini case study
Youssef, managing partner of a 20-consultant firm with offices in Casablanca and Dubai, picks the Expertise level at 210,000 MAD excl. VAT (about USD 21,000), plus 12,000 MAD of first-year maintenance. The firm publishes 4 studies over 12 months. Each study generates about 150 downloads, i.e. 600 contacts, of whom 8% are CEOs or heads of strategy, so 48 qualified contacts. If 10% of them convert into an average engagement of 450,000 MAD, the firm signs 4 to 5 engagements, about 2,000,000 MAD of attributable revenue. A single engagement pays for the site twice.
FAQ
How much does a strategy consulting firm website cost in 2026? Budget 120,000 to 280,000 MAD excl. VAT (USD 12,000 to 28,000) depending on page count, research library and CRM integration. A simple brochure site with no expertise content is possible at around 60,000 MAD, but it generates few leads.
Is a bilingual EN/FR site really necessary? For a firm targeting subsidiaries of international groups, funds or Gulf clients, yes. The second language adds 15 to 25% to the content budget, i.e. 15,000 to 40,000 MAD.
Should studies be gated behind an email form? Yes for in-depth studies, no for short notes. A 3-field form (name, business email, job title) converts on average 2 to 3 times better than a 7-field form.
How long before the first leads arrive? Downloads start as soon as the first study is shared on LinkedIn, often within 2 weeks of launch. SEO traffic on industry pages usually takes 4 to 6 months to build.
Who writes the content? Consultants bring the substance, the agency provides templates, editing and layout. Plan half a consultant day per note and 3 to 5 days per study.
Let's scope your project. We define the site map, research library and editorial plan for your firm within a 120,000 to 280,000 MAD budget (USD 12k to 28k) and an 8 to 11 week launch. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.