E-commerce referral partner: 12% commission per store (2026)

The verdict in three sentences

The e-commerce division is the referral partner's sweet spot: tickets two to five times bigger than showcase, for the same referral effort. The commission is 12 %, meaning 120,000 FCFA on a Starter store at 1,000,000 FCFA and up to 360,000 FCFA on a Growth at 3,000,000 FCFA. The differentiator that closes deals: native Wave and Orange Money integration, which every Senegalese merchant demands.

Why e-commerce pays better than showcase

A merchant who wants to sell online accepts a higher budget than for a simple showcase site, because the site will directly generate revenue for them. The need is burning in 2026: receiving Wave and Orange Money payments without an intermediary, managing a catalog, tracking orders. Your 12 % commission applies to a much larger ticket.

*Recurring estimated on a maintenance contract of 100,000 to 250,000 FCFA/month; 2026 order of magnitude.

Showcase vs e-commerce: same effort, different cheque

The introduction takes the same time, whether the project is a showcase or an online store. But the cheque is nothing alike. Here is the direct comparison.

Even with a lower rate (12 % vs 15 %), e-commerce pays more than three times more per sale, simply because the ticket is four times bigger.

Who to refer first

Target merchants who already sell physically and turn down sales for lack of an online channel: fashion boutiques, grocers, electronics resellers, artisan creators. Anyone who replies "send me the money on Wave" in Instagram DMs is an ideal prospect: they already do informal e-commerce and are ripe for a real store.

Mini case study

Aminata runs a large WhatsApp group of Dakar merchants. She refers Kolonell to her members. In one quarter, four sign: two Starter (1,000,000 FCFA), one Growth (2,000,000 FCFA) and one Growth+ (3,000,000 FCFA). Her sale commissions: (2 x 120,000) + 240,000 + 360,000 = 840,000 FCFA. Three take maintenance at 150,000 FCFA/month: 5 % = 7,500 FCFA each, so 22,500 FCFA/month of annuity. In one quarter, without writing a line of code, Aminata clears more than 860,000 FCFA.

FAQ

Why is the e-commerce commission 12 % and not 15 %?

Because e-commerce projects require more delivery work (payments, catalog, dashboard) and have a different margin. But since the ticket is much higher, your FCFA earnings far exceed those of a showcase.

Can the client test the payments before signing?

Yes, Kolonell offers an e-commerce demo with Wave and Orange Money in real conditions. It's often the argument that triggers the signature, because the merchant sees money land on their phone.

Can I earn recurring on modules added later?

The 5 % recurring applies to the monthly maintenance contract. If the client later adds a Premium module with a new contract, it may open an additional commission depending on program terms.

How long does store delivery take?

A Starter store usually ships in 2 to 4 weeks. You get your commission at the deposit stage, so you don't wait for project completion to be paid.

Let's talk about your project. Refer online stores to Kolonell and earn 12 % on every signature. WhatsApp +221 77 596 93 33.