The verdict in three sentences
Referring a web agency is the simplest business there is: no investment, no technical skill, no inventory. You connect a merchant who needs a website with Kolonell, and you earn 15 % at signature on a showcase site, plus 5 % recurring on maintenance. A standard 500,000 FCFA showcase = 75,000 FCFA in your pocket, paid via mobile money.
Why it's the most accessible side income
Unlike traditional retail, you advance nothing. No goods to buy, no premises, no risk. Your only asset is your address book: the merchants, artisans and professionals you meet daily. A warm referral, made to someone who trusts you, converts far better than cold advertising.
| Referral channel | Estimated conversion | Effort |
|---|---|---|
| Warm referral (network) | 30 % | Low |
| Professional WhatsApp group | 12 % | Low |
| Social media post | 5 % | Medium |
| Cold prospecting | 2 % | High |
With a 30 % conversion on warm referrals, you only need to talk to about ten merchants to sign three projects. It's a model of patient volume, not luck.
What a referred showcase pays
The showcase division is the easiest to sell: tickets are accessible (250,000 to 1,200,000 FCFA) and the need is universal. Here are your earnings by the tier the client picks, at the 15 % rate.
| Showcase plan | Price | 15 % commission | + 5 % recurring/month* |
|---|---|---|---|
| Starter | 250,000 FCFA | 37,500 FCFA | 2,500 FCFA |
| Growth | 500,000 FCFA | 75,000 FCFA | 3,750 FCFA |
| Premium | 1,200,000 FCFA | 180,000 FCFA | 5,000 FCFA |
*Recurring based on an indicative maintenance contract of 50,000 to 100,000 FCFA/month; 2026 order of magnitude.
How to get started in practice
Sign up for free to the Kolonell referral partner program. You receive a tracking link and a dashboard. When you meet a merchant with no site, or an outdated one, you connect them. Kolonell handles the demo, the quote, the delivery. You follow progress in real time and get your commission once the deposit is collected. No paperwork, no risk.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Modou, a ride-hail driver in Dakar, chats all day with merchant passengers. In one month he mentions Kolonell to twelve of them. At a 30 % conversion rate, three sign: two Growth at 500,000 FCFA and one Starter at 250,000 FCFA. His commissions: (2 x 75,000) + 37,500 = 187,500 FCFA in one month, without leaving the wheel. If those three clients take maintenance, he adds roughly 8,750 FCFA/month of recurring annuity.
FAQ
Do I need technical knowledge to refer?
None. You build nothing: Kolonell handles design, code and delivery. Your role ends at the introduction, and your 15 % commission lands at signature.
How much can I expect to earn per month?
It depends on how many referrals you make. Three signed Growth showcases = 225,000 FCFA in sale commissions; the potential rises fast if you also refer bigger e-commerce or marketplace projects.
Does the client pay more because I'm a partner?
No. The listed price is the same for everyone; your commission comes out of Kolonell's margin, not added to the client's bill.
What happens if the client hesitates for months?
Your referral stays attributed for 12 months. If they sign within that period, the commission is fully yours, even after a long reflection.
Let's talk about your project. Become a Kolonell referral partner and turn every conversation into income. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.