The verdict in three sentences
The marketplace division is the ambitious partner's playground: the highest tickets of all four divisions, from 2,500,000 to over 20,000,000 FCFA. The commission is 10 %, meaning 700,000 FCFA on a Growth project at 7,000,000 FCFA and up to 2,000,000 FCFA on a Premium at 20,000,000 FCFA. A single signed deal can be worth more than ten showcase sites: the target is no longer the merchant, but the entrepreneur or investor.
Why marketplace changes scale
A marketplace is a multi-vendor platform with automatic payment split, commission system, dispute management and Wave/Orange Money payouts. It's an infrastructure project, not a website. The founders are entrepreneurs raising funds or reinvesting, with budgets in the millions. Your 10 % therefore applies to amounts on a completely different level from showcase.
| Marketplace plan | Project price | 10 % commission | Typical target |
|---|---|---|---|
| Starter (20 vendors) | 3,000,000 FCFA | 300,000 FCFA | Solo entrepreneur |
| Growth (unlimited + KYC) | 5,000,000 FCFA | 500,000 FCFA | Funded startup |
| Growth+ | 7,000,000 FCFA | 700,000 FCFA | Growing startup |
| Premium (white-label) | 12,000,000 FCFA | 1,200,000 FCFA | Group / investor |
| Premium max | 20,000,000 FCFA | 2,000,000 FCFA | Diaspora / fund |
Commission comparison by division on a big project
Marketplace shows the lowest rate of the four divisions (10 %), but pays the most in value, because the tickets dwarf everything. Here is the full Kolonell partner scale.
| Division | Sale rate | Recurring | Commission on big ticket |
|---|---|---|---|
| Showcase | 15 % | + 5 % | 180,000 FCFA (on 1.2M) |
| E-commerce | 12 % | + 5 % | 720,000 FCFA (on 6M) |
| Marketplace | 10 % | + 5 % | 2,000,000 FCFA (on 20M) |
| Institutional | 8 % | + 5 % | 4,800,000 FCFA (on 60M) |
The lesson is clear: aiming at the big divisions changes everything. A lower rate on a ticket ten to forty times larger yields an incomparable commission.
Who to refer on the marketplace division
Target entrepreneurs talking about "building the Jumia of [sector]", founders of matchmaking projects (freelancers, real estate, transport), and diaspora members wanting to invest in a platform back home. These prospects are rare, but each signature is worth a small fortune in commission.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Ibrahim, a strategy consultant in Abidjan, moves in entrepreneur and investor circles. In 2026 he refers two marketplace projects: a Growth at 5,000,000 FCFA (freelance services startup) and a Premium at 12,000,000 FCFA (diaspora-backed real estate platform). His sale commissions: 500,000 + 1,200,000 = 1,700,000 FCFA on just two deals. If both clients take a maintenance contract at 200,000 FCFA/month, he adds 5 % x 2 = 20,000 FCFA/month of annuity. Two referrals, more than 1,700,000 FCFA collected.
FAQ
Why is the marketplace rate the lowest of the four divisions?
Because the tickets are the highest and the projects the most complex to deliver (multi-tenant, payment split, payouts). Even at 10 %, a single marketplace signature pays more than several showcases at 15 %.
Isn't marketplace pricing often quote-based?
Yes, marketplace and Premium projects are often quoted based on scope. Your 10 % commission is calculated on the final signed amount, whatever it is.
How many marketplace referrals can I expect per year?
Fewer than showcase, because the target is narrower. But two or three marketplace signatures in a year can exceed several million FCFA in cumulative commissions.
Does the 5 % recurring also apply to marketplace?
Yes, as with the other divisions, a maintenance contract opens a 5 % recurring. On marketplace contracts at 150,000-200,000 FCFA/month, that represents a stable monthly annuity.
Let's talk about your project. Refer a marketplace project to Kolonell and earn 10 % on multi-million FCFA tickets. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.