The verdict in three sentences
For a Gibraltar dental practice, the value of a redesign sits in the treatment and price-guide pages that already rank, so the project starts with a full URL inventory and a 301 redirect map, not with a new homepage. A fixed-grid redesign with Kolonell costs £2,300 (Starter), £3,900 (Growth) or £6,900 (Premium), delivered in 3 to 4 weeks once content is ready, with Spanish handled by Premium, the multilingual tier, languages set in the quote. Booking, recall reminders and practice software links stay on quote, embedded or linked from the tools the practice already uses.
Is it time to redesign, or only to patch?
Gibraltar is a compact market: residents, families and cross-frontier workers search for a treatment and a price before they phone. Redesign rather than patch when you see several of these:
- the price guide is a scanned PDF that patients zoom on their phones;
- implant, aligner or whitening pages share the same thin text;
- the site cannot show English and Spanish versions cleanly;
- the contact form asks for medical details it should never collect;
- every small change needs the original developer.
Which pages carry your search traffic today?
Before any design work, every live URL is exported from the CMS, the sitemap and Search Console, then classified. The table shows a typical classification for a small family practice site.
| Page type | Typical old URL | Risk if dropped | Action in the 301 map |
|---|---|---|---|
| Price guide or fees | /prices or /fees.pdf | High: patients search prices first | 301 to a new HTML fees page, PDF kept as download |
| Dental implants | /implants | High | 301 one-to-one, content rewritten, claims checked |
| Clear aligners or orthodontics | /invisible-braces | High | 301 to /orthodontics, specialist wording verified |
| Hygiene and check-ups | /hygienist | Medium | 301 one-to-one |
| Emergency dentistry | /emergency | High: urgent, mobile traffic | 301 one-to-one, hours and phone tested |
| Old news or offers | /news/summer-offer | Low | 301 to the parent page, never a 404 |
| Spanish pages, if any | /es/... | Medium | 301 to the new Spanish tree on Premium |
Search Console is then used to submit the new sitemap and to watch for crawl errors for 2 weeks after go-live.
What does it cost, and how long does it take?
Ranges are 2026 ballparks based on typical agency quotes and public rate pages in Gibraltar and on the nearby Spanish coast, converted approximately into GBP where needed.
| Line | Gibraltar agency | Freelance | Kolonell |
|---|---|---|---|
| Redesign of a 10 to 25 page site | £4,000 to £12,000 | £1,500 to £4,500 | £2,300 Starter or £3,900 Growth |
| English and Spanish versions | Often +30 to 60% | Variable | Premium £6,900, languages set in the quote |
| URL inventory and 301 map | Sometimes extra | Often extra | Included |
| Timeline once content is ready | 8 to 14 weeks | 4 to 10 weeks | 3 to 4 weeks |
| Support after launch | Contract-dependent | Ad hoc | 3 months included, then on quote |
| Booking, portal, recall, software links | On quote | Rarely | On quote, embedded or linked |
A typical Kolonell schedule: week 1, inventory, redirect map and content collection; weeks 2 and 3, design and build on a staging site hidden from search engines; week 3 or 4, the practice's compliance review, then go-live on a quiet weekday morning, outside the busiest booking weeks. Each tier is described on the international offer page.
Which risks matter most, and who checks them?
| Risk | Mitigation | Checked by |
|---|---|---|
| Ranking pages lost | URL inventory, one-to-one 301s, Search Console monitoring | Kolonell |
| Price guide out of date | Fees reviewed line by line before go-live | Practice |
| Misleading claims or superlatives | No "best dentist" or "painless", no promised results | Practice principal |
| Specialist titles | Used only where the dentist is registered as a specialist under local rules | Practice principal |
| Health data in forms | Name, contact and a short reason for visit only | Kolonell and practice |
| Tracking on treatment pages | Tags reviewed with the practice's privacy adviser | Practice |
| Hours and emergency phone | Same details on site and Google Business Profile | Kolonell |
On data protection, Gibraltar applies the Gibraltar GDPR alongside the Data Protection Act 2004, supervised by the Gibraltar Regulatory Authority; testimonials and before-and-after photos are used only where local rules allow, with consent. This is not legal advice.
What stays on quote, and what should you ask?
Online booking, a patient portal, recall reminders and practice management software links stay on quote. Ask every provider:
- Is the 301 map a written deliverable, and can we see it before go-live?
- Will the PDF price guide become an indexable page?
- How are Spanish pages structured and translated, and by whom?
- Who owns the domain and content after delivery?
- What does support cost after launch? At Kolonell, maintenance after the 3 included months is on quote.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
When is a local agency the better choice?
If you want someone who can walk down to the practice for photography and meetings, or a provider who also runs your IT, a Gibraltar agency is worth its higher price. A remote studio suits a practice whose content is ready and whose budget is fixed.
Mini case study
Illustrative example: Dr Ana Calpe runs Calpe Family Dental, a fictional two-chair practice she founded. Her inventory finds 34 live URLs:
- 22 kept and redirected one-to-one;
- 9 thin treatment pages merged into 3 stronger ones, each with a 301;
- 3 expired offer pages redirected to their parent section.
22 + 9 + 3 = 34, so no URL ends in a 404. She compares Growth at £3,900 in English only with Premium at £6,900 including Spanish: the £3,000 difference spread over 36 months is about £83 per month. She chooses Growth now and keeps Spanish for a later phase on quote.
FAQ
How many URLs does a small practice site usually have?
Often 20 to 50 once PDFs, old offers and image pages are counted. Each one is listed in the inventory.
Will our price guide stay visible during the switch?
Yes. The new fees page goes live with a 301 from the old address on the same morning, and the old PDF remains downloadable for at least 3 months.
Can we add Spanish later?
Yes, through a separate quote, or from the start with Premium at £6,900, the multilingual tier, languages set in the quote.
Is online booking part of the fixed price?
No. Booking is on quote and embedded from your existing tool, even on the £3,900 Growth tier.
How long until we go live?
3 to 4 weeks once texts, fees and photos are ready.
Let's scope your project. Send us your current URL list or simply your domain, and we will return a redirect plan and a fixed price between £2,300 and £6,900. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
