The verdict in three sentences
In Gibraltar, a dental practice website from an agency on the Rock, in the UK or on the Costa del Sol costs, as a 2026 ballpark, 6 000 to 30 000+ GBP, and a freelancer usually asks 2 000 to 8 000 GBP. Kolonell delivers a complete practice site at 2 300, 3 900 or 6 900 GBP, fixed price, in 3 to 4 weeks, with one hour of time difference (two in summer). The real issue is not only price: it is a clientele that reads English and Spanish, online booking and compliant handling of patient data.
This guide is for principal dentists and practice owners in Gibraltar comparing quotes before they sign.
What do Gibraltar agencies and freelancers charge in 2026?
The local market is small, so practices often ask British or Andalusian agencies too. The ranges below rely on public rate cards of UK agencies, Clutch.co profiles that show minimum project sizes and freelance platform rates (Upwork, Malt). Costa del Sol agencies often quote in EUR, with equally wide gaps depending on scope.
| Option | 2026 ballpark | Typical timeline | Copywriting | Languages |
|---|---|---|---|---|
| Rock or UK agency | 6 000 to 30 000+ GBP | 6 to 14 weeks | Often extra | English, Spanish sometimes billed separately |
| Costa del Sol agency | Quotes in EUR, highly variable | 5 to 12 weeks | Varies | Spanish and English |
| Local freelancer | 2 000 to 8 000 GBP | 4 to 10 weeks | Supplied by the practice | Depends on profile |
| Kolonell Starter | 2 300 GBP | 3 to 4 weeks | Included, native English or French | One language |
| Kolonell Growth | 3 900 GBP | 3 to 4 weeks | Included | One language, Spanish supplied by the practice |
| Kolonell Premium | 6 900 GBP | 4 to 6 weeks, written schedule | Included | Bilingual EN/FR, Spanish supplied or quoted |
Kolonell writes natively in English and French only. Spanish pages are translated by the practice's own provider or quoted separately.
What does each tier cover for a dental practice?
| Item | Starter 2 300 GBP | Growth 3 900 GBP | Premium 6 900 GBP |
|---|---|---|---|
| Pages | Home, main treatments, team, contact | Detailed treatment pages, emergency page, patient FAQ | Larger site, advanced design, patient journeys |
| Booking | Link to your existing tool | Link or standard embed | Standard embed, custom quoted |
| Forms | Contact | New patient forms via a compliant provider | Several forms by treatment |
| Content | Native copy | Copy and blog | Copy, blog, EN/FR version |
| Support | 3 months | 3 months | 3 months, 6 on Premium |
| Ownership | Domain in your name, access handed over | Same | Same |
The tiers are set out in our international website offer.
What a Gibraltar dental practice specifically needs
The patient base mixes residents, cross-frontier workers from Spain and British expats. The site has to be clear from the first screen.
- Treatment pages limited to what you do: check-ups, hygiene, implants, aligners, whitening, emergencies, children's dentistry.
- Information on public and private access and accepted insurers, written generally and factually.
- Online booking connected to your existing software, and emergency hours visible on mobile.
- Access: address, parking, and frontier crossing time to plan for patients coming from Spain.
- Google Business Profile consistent with the site.
Gibraltar applies its own data protection framework (the Gibraltar GDPR and the Data Protection Act 2004), supervised by the Gibraltar Regulatory Authority. Health data collected online should go through a suitable provider. Registration and advertising rules for health professionals apply and must be checked by the practice: no promised results, no painless claims, before and after galleries only with written consent. This is not legal advice.
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Which red flags should you spot in a quote?
- The domain is registered in the agency's name.
- A Spanish version is promised with no word on who translates or at what cost.
- Medical forms arrive by plain email.
- Support after launch has no end date.
- The price is hourly, at 70 to 150 GBP, with no cap.
The other way round, a remote studio should give you a written schedule, a single contact and regular calls. Kolonell builds on real projects such as TR Signing Group, a bilingual site with a booking calendar and a back office.
Mini case study
Illustrative example: Dr Rebecca Holt, partner in a fictional three-chair practice in Gibraltar, wants an English site with a Spanish version. An agency offers 12 000 GBP including translation, then 150 GBP per month. Kolonell offers Growth at 3 900 GBP; the practice has its own translator handle the Spanish pages, estimated at 900 GBP. We assume 60 GBP per month for maintenance after the 3 included months, a figure to confirm by quote.
| 3-year item | Agency | Kolonell Growth |
|---|---|---|
| Build | 12 000 GBP | 3 900 GBP |
| Spanish translation | Included | 900 GBP (assumption) |
| Maintenance | 36 x 150 = 5 400 GBP | 33 x 60 = 1 980 GBP (assumption) |
| 3-year total | 17 400 GBP | 6 780 GBP |
The gap is 10 620 GBP. Dr Holt sends her scope through the free quote page to confirm the numbers.
FAQ
What budget should a Gibraltar practice plan for in 2026? As a ballpark, 6 000 to 30 000+ GBP with an agency and 2 000 to 8 000 GBP with a freelancer. With Kolonell, 2 300 to 6 900 GBP depending on the tier, at a fixed price.
Can you write the Spanish pages? No, we write natively in English and French. Spanish pages are supplied by the practice or quoted separately, then built into the site from Growth at 3 900 GBP.
Is the time difference a problem? No: one hour, two in summer, with Google Meet calls at a time that suits you and a written weekly update.
How does payment work? 50 % to start and 50 % at delivery, by bank transfer or Wise. The domain stays in your name from day one.
Will the site comply with the Gibraltar GDPR? We set up notices, a cookie banner and forms through suitable providers; final sign-off is the practice's. This is not legal advice, and the 3 months of support cover the corrections you ask for.
Let's scope your project. An English practice site with your Spanish version, on Growth at 3 900 GBP, delivered in 3 to 4 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
