The verdict in three sentences
For an implant and cosmetic dental practice in Gibraltar, the real choice is between three routes: an agency on the Rock, an agency across the frontier on the Costa del Sol, or a fixed-price remote studio. The remote studio is the most efficient when the site mainly needs to be fast, credible and clear on fees, while a local team takes the lead as soon as the project depends on regular video shoots at the practice or a carefully crafted Spanish version. Whatever the route, ownership of the .gi or .com domain, hosting and code must be spelled out in the contract.
Three routes, which criteria?
Gibraltar has few web agencies, and many practices work with providers based between La Línea, Sotogrande and Marbella. Your patients are a mix of residents, cross-frontier workers living in Spain and people coming specifically for implants or veneers. The site therefore has to showcase high-value treatments, build confidence in the clinician and equipment, and convert a consultation request, often in two languages.
| Criterion | Gibraltar agency | Costa del Sol agency | Remote studio |
|---|---|---|---|
| Time zone | CET, same | CET, same | Several hours of overlap from Europe or West Africa |
| In-person meetings | Easy | Possible, frontier crossing | Video calls |
| Native English copy | Yes | Variable, check | Yes (native English or French) |
| Spanish version | Often outsourced | Strong point | Native translation needed, on quote |
| Video shoot at the practice | Easy to schedule | Easy to schedule | Book a local videographer |
| Price for a 15 to 20 page site | GBP 5,000 to 14,000 (2026 ballpark) | EUR 3,000 to 9,000 (about GBP 2,600 to 7,800) | £2,300 to £6,900 at Kolonell |
| Code and domain ownership | Require it in the contract | Require it in the contract | Require it in the contract |
The local ranges reflect typical agency quotes for a premium healthcare site, not an official survey.
What does each route cost over three years for a bilingual site?
For a cosmetic practice, visual content is expensive: practice photography, team portraits, an implant explainer video. That is often where the budget gap appears.
| Cost item (3 years) | Gibraltar agency | Costa del Sol agency | Kolonell Premium |
|---|---|---|---|
| Website build | GBP 9,000 to 14,000 | GBP 5,000 to 7,800 | £6,900 |
| Spanish version | GBP 800 to 1,500 | Often included | GBP 700 to 1,200 (native translator) |
| Photo and video at the practice | GBP 1,000 to 2,500 | GBP 800 to 2,000 | GBP 1,000 to 2,000 (local videographer) |
| Hosting and maintenance | GBP 2,200 to 4,000 | GBP 1,300 to 2,600 | 3 months included, then on quote (GBP 1,200 to 2,200 at market rates) |
| Delivery time | 8 to 14 weeks | 6 to 12 weeks | 3 to 4 weeks |
| Indicative 3-year total | GBP 13,000 to 22,000 | GBP 7,100 to 12,400 | GBP 9,800 to 12,300 |
The Premium price covers the site itself: a project manager reachable during your hours, copy by a native English writer, delivery in 3 to 4 weeks and 3 months of support. The full international grid also includes Starter at £2,300 and Growth at £3,900 for a general practice.
When is a local team the better choice?
It would be dishonest to claim a remote studio always wins. A Gibraltar or Costa del Sol agency is preferable when:
- you publish one patient or clinician video a month and want shoots at the practice without arranging logistics;
- the Spanish version must be as persuasive as the English one, with natural Andalusian phrasing, and the agency writes it in-house;
- you want site, social media and local advertising under a single contract managed in face-to-face meetings;
- your practice manager prefers to review designs on paper, around a table.
A remote studio is enough when you already have good photography or can produce it in a day, English is the site's main language, and you want a fixed price and a short timeline.
Which rules must a Gibraltar dental website follow?
Gibraltar applies its own version of the GDPR (the Gibraltar GDPR) and the Data Protection Act 2004, overseen by the Gibraltar Regulatory Authority. Health data is special category data: an implant consultation form should collect only the minimum (name, contact details, general reason), X-rays sent by patients should go through a secure tool, and the privacy notice should state where data is hosted, including any transfer outside Gibraltar. On advertising, stick to the principles common to dental professional rules: no promised outcomes, clearly explained 'from' prices, and before/after photos that are genuine, unedited, representative and published with written consent. Target WCAG 2.2 level AA accessibility. This is not legal advice.
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Questions to ask every provider:
- Who writes the Spanish version, and are they a native speaker?
- How is the consultation form secured and where is the data stored?
- Are the domain, hosting and code registered in the practice's name?
- Does online booking connect to your practice management software?
- What does a new treatment page cost after delivery?
Mini case study
Illustrative example: Dr Daniel Bossino runs a three-chair practice in Gibraltar focused on implants and veneers. A Rock agency quotes GBP 11,000 for a bilingual site with video. The remote option comes to £6,900 (Premium), plus GBP 900 for a native Spanish translation and GBP 1,200 for a shoot with a local videographer: GBP 9,000. The gap is GBP 2,000. With an estimated average margin of GBP 1,000 per implant case, two extra cases pay for either option, so Daniel decides on the quality of the Spanish version rather than price, and picks the remote studio with a Marbella translator he already trusts.
FAQ
Do we really need a Spanish site in Gibraltar?
If a meaningful share of your patients live in Spain, yes. A 6 to 10 page Spanish version usually costs GBP 700 to 1,500 and should be written by a native speaker rather than machine translated.
Can we show implant prices on the site?
Yes, and it helps qualify enquiries, as long as you state clearly what is included. A 'from' price with 3 to 4 listed items (consultation, imaging, placement, crown) limits misunderstandings.
How long does a cosmetic practice site take?
Allow 3 to 4 weeks with a fixed-price studio versus 8 to 14 weeks with a local agency. A video shoot often adds 1 to 2 weeks of scheduling.
Are before/after photos allowed?
They are common, but must be genuine, unedited and backed by written consent. Plan 6 to 12 representative cases rather than your 3 best results.
Can a remote studio handle a .gi domain?
Yes, provided the domain stays registered in the practice's name. A transfer or DNS setup usually takes under 48 hours.
Let's scope your project. Tell us how many treatments to feature, which languages you need and a site budget between £2,300 and £6,900. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
