The verdict in three sentences
The e-commerce referral partner earns 12% on the sale on tickets of 1 to 6 million FCFA, that is 120,000 to 720,000 FCFA per project, plus 5% recurring on maintenance. The unbeatable selling point in 2026: the store collects payments natively via Wave and Orange Money, where foreign solutions fail. With just 2 to 3 sales per month, income far exceeds that of a showcase partner, for a barely longer sales cycle.
The e-commerce commission scale
Three e-commerce tiers, each with a 12% commission (2026 figures).
| Tier | Sale price (FCFA) | 12% commission (FCFA) | EUR approx. |
|---|---|---|---|
| Starter (50 products, Wave/OM) | 1,000,000 | 120,000 | 183 € |
| Growth (unlimited, Stripe, promos) | 2,000,000 | 240,000 | 366 € |
| Premium (PWA, loyalty, multi-currency) | 4,000,000 | 480,000 | 732 € |
| High Premium (ERP, AI, tracking) | 6,000,000 | 720,000 | 1,098 € |
A single Growth sale earns as much as 3 Growth showcase sites, for comparable prospecting effort once the right profile is targeted.
Which profiles to prospect?
Good targeting makes all the difference. Here are the most convertible profiles in 2026.
| Target profile | Where to find them | Key argument |
|---|---|---|
| Fashion / textile creators | Instagram, HLM/Sandaga markets | Sell 24/7, online lookbook |
| Food merchants | Markets, Facebook groups | Delivery + Wave payment |
| Electronics sellers | Colobane, Castors shops | Comparator, online warranty |
| Craftsmen / decor | Fairs, cooperatives | Product storytelling, diaspora |
| B2B wholesalers | LinkedIn, merchant associations | Catalog + online orders |
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The purchase trigger is almost always the same: the merchant loses sales because they cannot collect online via Wave or Orange Money.
Mini case study
Aïssatou, a fashion influencer in Dakar, becomes an e-commerce partner. In one month she convinces 2 creators in her community: one takes a Starter (1,000,000 FCFA), the other a Growth (2,000,000 FCFA). Sale commission: 120,000 + 240,000 = 360,000 FCFA. Both take maintenance at 75,000 FCFA/month: recurring = 7,500 FCFA/month. Adding 2 sales per month, her recurring passes 50,000 FCFA/month after six months.
FAQ
Why 12% and not 15% like showcase? E-commerce tickets are 4 to 12 times higher: 12% of 2,000,000 FCFA (240,000 FCFA) far exceeds 15% of a Growth showcase (75,000 FCFA).
Is the sales cycle longer? Slightly: expect 2 to 4 weeks to scope the catalog and payment needs, versus 5 to 15 days for showcase.
Are Wave and Orange Money really decisive? Yes, it is the number-one argument in 2026: a merchant who cannot collect locally abandons carts. A real payment demo often closes the sale.
How many prospects for 1 e-commerce sale? On merchants already ready to sell online, expect 4 to 6 qualified prospects per signature.
Let's talk about your project. Become a Kolonell e-commerce partner: 12% on the sale (up to 720,000 FCFA) plus 5% recurring, with the Wave/OM argument. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
