The verdict in three sentences
An Amsterdam wholesaler serving 600 resellers at customer-specific prices needs a B2B webshop with customer pricing, not a consumer e-commerce site. In the Kolonell price grid, this is a medium-complexity application, between 6,100 and 10,670 EUR (4,000,000 to 7,000,000 FCFA), delivered in 10 to 14 weeks. The two features that justify the investment are the 4 price tiers and capped customer credit, tracked automatically.
Why a wholesaler needs customer-specific pricing
A wholesaler in food, personal care or hardware around Amsterdam (Westpoort, Sloterdijk, Amstel Business Park) works with very different profiles: sub-distributors, independent shops, regional resellers across the Netherlands and Belgium, hospitality and institutions. Each segment has its own price, and some accounts have negotiated discounts. Today these rules often live in sales reps' heads or in spreadsheets, with orders coming by phone, email or WhatsApp.
| Price tier | Customer profile | Indicative discount on list price | Minimum order |
|---|---|---|---|
| Tier 1 | sub-distributor, high volume | 12 to 18% | 3,000 EUR |
| Tier 2 | regional reseller | 8 to 12% | 1,150 EUR |
| Tier 3 | independent shop | 3 to 6% | 230 EUR |
| Tier 4 | occasional customer, institution | list price | no minimum |
| Negotiated price | 20 to 50 key accounts | case by case | per contract |
These rates are structural examples, to be adapted to your real margins. The application applies the right price list as soon as the reseller logs in, with no manual calculation.
What the project includes and what it costs
The table details the typical scope of a B2B application for a wholesaler, in the medium-complexity band of the Kolonell grid (4,000,000 to 7,000,000 FCFA, 6,100 to 10,670 EUR). For reference, comparable builds by Dutch agencies are commonly quoted at 30,000 to 80,000 EUR, a 2026 market estimate. The final amount depends on SKU count, integrations and payment methods.
| Module | Content | Included in the band |
|---|---|---|
| Catalogue | 500 to 5,000 SKUs, units (case, bag, pallet) | yes |
| Customer pricing | 4 tiers + negotiated prices | yes |
| Customer credit | limit, due dates, block when exceeded | yes |
| Mobile ordering | lightweight, fast interface | yes |
| Payment | iDEAL, SEPA Direct Debit, card, bank transfer | yes, subject to merchant contracts |
| Notifications | email or WhatsApp confirmations and reminders | yes |
| Dashboard | sales per customer, receivables, products | yes |
| Accounting connection | Exact Online, Twinfield, Odoo or export | depending on the tool |
After launch, Kolonell Premium maintenance at 120,000 FCFA a month (about 180 EUR) covers security, backups, updates and a volume of enhancements. Basic (35,000 FCFA) and Standard (75,000 FCFA) plans exist, but a tool taking orders from 600 resellers justifies the Premium level.
Customer credit, the heart of the matter
In Dutch wholesale, most trade accounts buy on credit, typically net 14 or net 30. The application shows each reseller their limit, balance and due dates. An order that exceeds the limit is routed for approval by the sales manager instead of being shipped blindly. That is often where the wholesaler recovers the most money.
Mini case study
Illustrative example: Sanne, managing director of a food distribution company in Amsterdam, serves 600 resellers, with monthly revenue of about 690,000 EUR.
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- Current bad debt: about 2% of revenue, 13,800 EUR a month, linked to deliveries beyond credit limits.
- If the automatic block cuts this to 1%, a gain of 6,900 EUR a month.
- Pricing errors: 3% of orders with a 2% discount misapplied, about 410 EUR a month avoided.
- Project at 8,400 EUR (5,500,000 FCFA) plus about 180 EUR a month of maintenance: paid back in one to two months in this scenario, provided resellers adopt the tool.
Adoption is the real risk: plan training for the first 50 resellers and sales support over 2 to 3 months.
FAQ
How much does a B2B webshop with customer pricing cost in Amsterdam in 2026?
In the Kolonell grid, an application of this complexity falls between 6,100 and 10,670 EUR (4 to 7 million FCFA). A simpler version, without customer credit or accounting connection, can fit in the 3,810 to 6,100 EUR band (2.5 to 4 million FCFA).
How long does the project take?
Plan 10 to 14 weeks, including 2 weeks to define price lists and load the catalogue. A pilot with 30 to 50 resellers is advised before opening to all 600.
Can resellers pay online?
Yes, iDEAL and SEPA Direct Debit are the most used methods for Dutch businesses, alongside card payments. Fees are typically 0.20 to 0.40 EUR per iDEAL payment and 1.5 to 2% for cards, depending on the provider.
Does the application work on mobile?
It is built mobile-first: light pages, compressed images, cart saved if the connection drops. A shop owner can reorder from a phone in under a minute.
What does the 120,000 FCFA monthly maintenance cover?
The Premium plan, about 180 EUR, covers security, backups, updates, monitoring and a monthly volume of enhancements. It ensures a tool carrying hundreds of thousands of euros in orders is never left unattended.
Let's scope your project. Send us your number of resellers, your current price lists and your credit rules: we will define the scope, phases and launch timeline. Detailed quote within 48 h via our form. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
