The verdict in three sentences
In Houston, a yacht and private jet charter website built by a local agency costs, as a 2026 ballpark, between 12 000 and 55 000 USD, and much more if the agency develops an empty-leg engine or custom online booking. Kolonell builds the services, destinations and partner fleet pages plus a qualified quote request form (dates, passengers, route, luggage) for a fixed price of 2 900 USD, 4 900 USD or 8 900 USD, written in native English. The most important rule fits on one line: a broker must never present itself as the operator of the flight, and your site has to say so clearly.
Who buys a private flight or a yacht week from Houston?
Houston's clientele is first a business clientele: energy executives reaching a site or headquarters within the day, medical teams and families around the Texas Medical Center, executives hopping to Midland, Denver or Mexico City. Departures leave from Houston Hobby, Sugar Land, Conroe or Ellington as much as from Bush Intercontinental. On the water, the Clear Lake and Kemah marinas on Galveston Bay serve day trips into the Gulf of Mexico, while crewed yacht weeks are mostly booked in the Bahamas, the Caribbean or the Mediterranean. Hurricane season, from June to November, shapes the local sailing calendar. Your site has to speak to both audiences without mixing promises.
What do Houston agencies, freelancers and Kolonell charge?
Prudent ranges, built from public rate cards of Houston agencies working for premium service brands, minimum project sizes on Clutch.co profiles, hourly rates published by local studios (often 100 to 175 USD per hour) and developer profiles visible on Upwork.
| Criterion | Houston agency | Local freelancer | Kolonell |
|---|---|---|---|
| Charter brokerage site, 2026 ballpark | 12 000 to 55 000 USD | 3 000 to 10 000 USD | 2 900 USD / 4 900 USD / 8 900 USD, fixed |
| Qualified quote form (route, dates, passengers) | Yes | Simple form | All tiers |
| Destination and aircraft or yacht type pages | Per quote | A few pages | Growth and Premium |
| Empty-leg feed or online booking | Custom build, often 15 000 USD and up | Rarely | Custom application, quoted on request |
| Yacht photos and video | Shoot possible, billed | Rarely | No: operator photos, under licence |
| Typical timeline | 8 to 16 weeks | 4 to 8 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| Ownership | Check | Check | Domain in your name, all access handed over |
A Houston agency has the edge if you want an on-board shoot, presence at a boat show or regular meetings in your office. Kolonell is a remote studio based in Senegal (GMT), 5 to 6 hours ahead of Central Time depending on the season: Google Meet calls in your morning and a written update every week. Payment by bank transfer or Wise, 50 % at kickoff, 50 % at delivery. More on our international website offer.
What does the site cost over three years?
Identical maintenance assumption on both sides, 33 months after the 3 months of Growth support. Kolonell maintenance after support is quoted on request.
| Item over 36 months | Houston agency | Kolonell Growth |
|---|---|---|
| Site build | 28 000 USD | 4 900 USD |
| Maintenance (same assumption) | 120 USD per month over 33 months, 3 960 USD | 3 960 USD, quoted on request |
| Hosting | 30 USD per month, 1 080 USD | 1 080 USD |
| Seasonal destination pages (8 per year) | 16 h per year at 140 USD, 6 720 USD | Your team publishes, 0 USD |
| Support after launch | Per contract | 3 months included |
| Indicative total | 39 760 USD | 9 940 USD |
An automated empty-leg feed sits in neither column. At Kolonell it is a custom application quoted on request; many brokers start with a page updated by hand.
What the site must say, and what it must not
| Element | Why | Kolonell tier |
|---|---|---|
| Broker or operator statement | DOT rules on air charter brokers require transparency | All |
| Name of the Part 135 operator shared with the client | The client has to know who operates the aircraft | All, in the quote and the FAQ |
| Qualified form | Route, dates, passengers, luggage, pets, return | All |
| Crewed yacht pages | Bareboat versus crewed charter distinction | Growth and Premium |
| Discreet contact | Callback, messaging, no client list | All |
| French version | International and European clientele | Bilingual possible on Premium |
- Aviation: in the United States, on-demand operators are certified by the FAA, usually under Part 135, and the DOT governs how brokers advertise. Stay general and have your counsel review your wording.
- Yachts: chartering with paying passengers falls under US Coast Guard rules on the captain and the vessel. Do not promise a trip that depends on a third party without saying so.
- Discretion: no client names, no passenger photos, no company logos without written consent.
- Images: use photos supplied by operators and shipyards, under licence.
Compliance, facts only. Texas has a consumer data privacy law; commercial email falls under the CAN-SPAM Act and marketing texts under the TCPA. Target WCAG 2.1 AA for accessibility, as the ADA generates many claims. This is not legal advice.
Which red flags should you check in the quotes?
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- A site that shows a fleet as yours while you are a broker.
- 'From' prices with no mention of federal taxes, positioning fees and waiting charges.
- A custom booking engine proposed by default, with no real need.
- Stock photos of jets you cannot provide.
- Questions to ask: who receives requests and how fast? Can leads be qualified by budget and route? Does the form work on mobile in 30 seconds?
Mini case study
Illustrative example. Derek M. runs a 4-person charter brokerage in Houston: private flights for energy executives and crewed yacht weeks in the Bahamas. A local agency quotes 41 000 USD, including 13 000 USD for an automated empty-leg feed.
- Agency, without the feed: 28 000 USD.
- Kolonell Growth, with a qualified form and destination pages: 4 900 USD.
- Difference on the build: 23 100 USD. Derek publishes empty legs by hand for 6 months, then asks for an application quote if volume justifies it.
FAQ
How much does a jet and yacht charter website cost in Houston in 2026?
As a ballpark, 12 000 to 55 000 USD with a Houston agency and 3 000 to 10 000 USD with a freelancer. Kolonell charges 2 900 USD, 4 900 USD or 8 900 USD, fixed.
Can you display flight prices?
Yes, as indicative estimates with fees and taxes stated. The final quote is still issued by your team, within 2 hours if your organisation allows it.
Do we need a French version?
Not for Houston first, but it helps with a European clientele. An English and French bilingual site is possible from Premium at 8 900 USD.
Do you shoot on board?
No. Kolonell does not travel. Operators often supply licensed visuals, or you book a photographer in Kemah for a half day.
Can you connect our quoting tool?
A link to your tool is enough on Starter and Growth. A real-time data integration is a custom application, quoted on request.
Let's scope your project. Send us your aviation and yacht services, your partner operators and your key destinations, and we will reply with a fixed-price tier and a 3 to 6 week timeline. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.