The verdict in three sentences
For a yacht and private jet charter brokerage in Amsterdam, a custom website from a local digital agency is a 2026 ballpark of 8 000 to 35 000+ EUR, and a freelancer usually sits around 2 500 to 9 000 EUR. Kolonell builds the same type of site for 2 700, 4 500 or 8 200 EUR, with a project manager on Google Meet at hours that suit Amsterdam, native English copywriting and launch in 3 to 4 weeks. What should decide the purchase is the 3-year total cost, who owns the domain and how well the site turns a vague request into a qualified charter enquiry.
What do Amsterdam agencies and freelancers charge for a charter website?
The ranges below are prudent ballparks drawn from the public rate cards of Dutch digital agencies, the minimum project sizes listed on Clutch.co agency profiles and the rates visible on freelance platforms such as Malt and Upwork. They move a lot with scope: number of yacht and aircraft pages, copywriting, a Dutch version, integration with a booking tool or CRM.
| Option | 2026 ballpark (EUR) | Typical timeline | Usually included | Support |
|---|---|---|---|---|
| Website builder theme you set up yourself | 20 to 60 EUR per month, plus your time | 2 to 6 weeks of evenings | A generic theme, your own photos and copy | Platform helpdesk |
| Freelancer (Malt, Upwork, referrals) | 2 500 to 9 000 EUR | 4 to 10 weeks | Design and build, copy often supplied by you | Variable, often ad hoc |
| Amsterdam digital agency | 8 000 to 35 000+ EUR | 8 to 16 weeks | Strategy, custom design, optional copywriting, integrations | Monthly retainer, hourly rates often 90 to 160 EUR |
| Kolonell Starter | 2 700 EUR | 3 to 4 weeks | Core pages, fleet overview, charter enquiry form | 3 months included |
| Kolonell Growth | 4 500 EUR | 3 to 4 weeks | Individual yacht and aircraft pages with galleries, destination guides, empty legs page | 3 months included |
| Kolonell Premium | 8 200 EUR | 4 to 6 weeks, written schedule at kickoff | Bespoke design, discreet enquiry flows, bilingual EN/FR site | 6 months included |
With Kolonell, the domain is registered in your name and all access is handed over at delivery. Payment is by bank transfer or Wise: 50 % to start, 50 % at delivery. Full tier details are on our international website offer.
What does a charter brokerage site in Amsterdam actually need?
Amsterdam charter firms sell two very different journeys: sailing and motor yacht weeks, on Dutch waters as well as during the Mediterranean and Caribbean seasons, and on-demand business aviation from Schiphol and other Dutch airports. Clients are demanding, often international, and expect an answer within the hour. The site therefore has to:
- Present every yacht and aircraft properly: yacht pages with galleries, deck plans, cabins and crew; aircraft pages with cabin photos, seat count and typical range, clearly labelled as indicative.
- Qualify the request: an enquiry form asking for dates, departure point, number of guests or passengers and a budget band, then routing it to the right broker by email or into your CRM.
- Stay discreet: no public client list, short forms, no passport data collected through the website.
- Be clear about your role: if you act as a broker rather than the operator, say so and name the operator in your booking terms. Air operators hold an Air Operator Certificate; a yacht charter is governed by the charter agreement you use, for example MYBA terms where that applies. Your operations or compliance lead validates these pages; Kolonell does not give regulatory advice and makes no safety claims.
- Show empty legs or availability if you have a feed: a standard embed is included when your software provides a widget, a custom integration is quoted on request.
Languages: Kolonell writes natively in English and French. Dutch, German or other versions are supplied by you or quoted separately. A bilingual EN/FR site is available from Premium.
Data protection: enquiry forms collect personal data, so the GDPR applies, with the Autoriteit Persoonsgegevens as the Dutch supervisory authority. The European Accessibility Act, which applies from 28 June 2025 to certain services, may be relevant to some online booking flows: have your adviser check the scope. This is a factual overview, not legal advice.
What does a charter website really cost over 3 years?
The build price is only the first line. The table compares three realistic scenarios with explicit assumptions; your own quotes will differ.
| Cost line (EUR, 3 years) | Amsterdam agency, mid-range | Freelancer | Kolonell Growth |
|---|---|---|---|
| Build | 18 000 | 6 000 | 4 500 |
| Copywriting | Often extra, assumption 2 000 | Usually supplied by you, 0 | Included, 0 |
| Hosting and domain (assumption) | 900 | 900 | 900 |
| Support included | Through the retainer | Ad hoc | 3 months included |
| Maintenance, months 4 to 36 | Retainer assumption 300 per month: 9 900 | Assumption 150 per month: 4 950 | Quoted on request; same 150 per month assumption: 4 950 |
| 3-year total | 30 800 | 11 850 | 10 350 |
On paper the freelancer looks close to Kolonell, but the time you spend writing copy and chasing updates is the hidden cost. The local agency brings physical proximity; you decide whether that is worth roughly 20 000 EUR more over 3 years.
How do you compare charter website quotes?
| Question to ask | Why it matters | Red flag |
|---|---|---|
| Who registers the domain? | You must be free to change provider | Domain in the agency's name |
| Is copywriting included, and in which languages? | Charter clients judge on tone | Placeholder text until week 6 |
| How are enquiries routed? | Speed wins charters | One generic inbox, no CRM option |
| Can you edit yachts and aircraft yourself? | The fleet changes every season | Every change billed by the hour |
| Is the timeline in writing? | The season will not wait | No dated schedule |
| What happens after launch? | Rates and photos change | Undefined support or an open-ended retainer only |
| Who validates broker and operator wording? | Regulatory exposure | Legal mentions written without your review |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Before signing, ask for a fixed price per scope and a dated schedule. You can request a free quote to put a Kolonell proposal next to your local quotes. For reference, Kolonell built the bilingual EN/FR site of TR Signing Group (trsigninggroup.com), a notary and apostille service in New Jersey, with quote requests, a booking calendar and a back office: the same logic of qualified requests.
Mini case study
Illustrative example, not a real client. Joris runs a small yacht and jet charter brokerage near the Zuidas. A local agency quotes him 22 000 EUR for the build, then a 350 EUR monthly retainer from month 4. Over 3 years: 22 000 + (350 x 33) = 33 550 EUR.
He compares with Kolonell Premium at 8 200 EUR, which includes a bespoke design, discreet enquiry flows, an EN/FR site and 6 months of support. He budgets 200 EUR per month for quoted maintenance from month 7, so 30 x 200 = 6 000 EUR, plus 1 500 EUR for a Dutch version from a translator. Total: 8 200 + 6 000 + 1 500 = 15 700 EUR, which is 17 850 EUR less over 3 years, money he moves to a professional photo shoot of the fleet.
FAQ
How much does a yacht and jet charter website cost in Amsterdam in 2026?
Local agencies usually quote 8 000 to 35 000+ EUR depending on scope, freelancers 2 500 to 9 000 EUR. Kolonell's grid is 2 700, 4 500 or 8 200 EUR.
How long does it take to go live?
Starter and Growth launch in 3 to 4 weeks. Premium follows a written schedule set at kickoff, usually 4 to 6 weeks.
Can the site show our empty legs automatically?
Yes, if your software provides an embeddable widget or feed: the standard embed is included. A custom integration or an availability back office is quoted on request.
Do you write the Dutch version?
Kolonell writes natively in English and French; bilingual EN/FR is included from Premium at 8 200 EUR. Dutch content is supplied by you or quoted separately.
How does payment work?
Bank transfer or Wise, 50 % at kickoff and 50 % at delivery. Support is included for 3 months, 6 on Premium.
Let's scope your project. Tell us how many yachts and aircraft you list, your languages and your season deadline, and we will propose the right tier with a dated schedule. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.