The verdict in three sentences
A wholesale ordering portal with negotiated per-customer pricing costs between 25,000 and 80,000 EUR excl. VAT in 2026, depending on tier granularity and credit management. The typical timeline is 3 to 6 months, with a usable V1 as soon as quick ordering and customer pricing are live. Wholesalers who adopt it typically see +20% orders thanks to 24/7 self-service and easier restocking.
Key features and costs
| Feature | 2026 cost (EUR excl. VAT) | Business impact |
|---|---|---|
| Per-customer pricing tiers | 6,000 - 15,000 | Loyalty, protected margin |
| Quick order by SKU | 4,000 - 9,000 | -60% order time |
| Credit / account management | 5,000 - 13,000 | Secured deferred sales |
| Fast reorder (repeat) | 3,000 - 7,000 | +recurring basket |
| Order history and export | 2,500 - 6,000 | Customer autonomy |
| Stock alerts and back-order | 3,000 - 8,000 | Fewer forced stockouts |
| Multi-address delivery | 2,500 - 6,000 | Multi-site accounts |
Pricing tiers: the heart of B2B
| Tier type | Complexity | Use case |
|---|---|---|
| Per-customer price | Low | Legacy client, fixed discount |
| Volume price (breaks) | Medium | Discount above X units |
| Customer-group price | Medium | Segments (resellers, installers) |
| Dated contract price | High | Negotiated annual contract |
| Targeted promotions | Medium | Segment clearance |
Each tier type adds rules to test; it is the main source of variation between a 25,000 EUR portal and an 80,000 EUR one.
Mini case study
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Karim, manager of an electrical-equipment wholesaler in Dakar with a Paris branch, handles 180 reseller customers, each with its own discount. Previously his 3 sales-admin staff spent 4 hours a day keying phone orders. With a portal at 52,000 EUR excl. VAT, 65% of orders move to self-service: he frees about 7.8 admin hours a day, redeployed to prospecting. Meanwhile 24/7 self-service lifts order count by 19% in six months, a margin gain that pays back the portal in under two years.
FAQ
Can we import our existing pricing tiers? Yes, tiers are imported from Excel or the ERP at launch, then synced. Budget 2,000 to 5,000 EUR excl. VAT for the migration depending on data cleanliness.
How do we handle credit and account limits? The portal shows the authorized credit and blocks or alerts on overrun. Deferred payment stays possible, with automated reminders.
Can customers order from mobile? Yes, a modern B2B portal is responsive or a PWA, which matters for orders placed in the warehouse or in the field.
How long to train customers? Quick order by SKU is designed to be learned in minutes. A guide and a hotline in week one are usually enough.
What happens on a stockout? The portal handles back-orders and restock alerts, avoiding lost orders and support calls.
Let's scope your project. Share your number of customers, pricing tiers and whether you manage credit for an estimate between 25,000 and 80,000 EUR excl. VAT. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.