The verdict in three sentences
A B2B catalog with online quoting in Lyon costs between 15,000 and 50,000 EUR excl. VAT in 2026, depending on whether a configurator and CRM integration are included. The typical timeline is 3 to 5 months, with a catalog + quote-request V1 in 3 months. Manufacturers who adopt it typically see +35% qualified leads thanks to automatic PDF quotes and structured sales follow-up.
Modules and costs
| Module | 2026 cost (EUR excl. VAT) | Indicative time |
|---|---|---|
| Product catalog + datasheets | 5,000 - 12,000 | 3 - 5 weeks |
| Product configurator | 6,000 - 18,000 | 4 - 8 weeks |
| Online quote request | 3,000 - 8,000 | 2 - 3 weeks |
| Automatic PDF quote | 2,500 - 6,000 | 1 - 2 weeks |
| CRM integration (HubSpot, Salesforce) | 4,000 - 12,000 | 3 - 5 weeks |
| Customer area (quote history) | 3,000 - 8,000 | 2 - 4 weeks |
Without a configurator, a project stays under 25,000 EUR excl. VAT; a rich configurator with interdependent options pushes toward 50,000 EUR excl. VAT.
Online quoting vs manual process
| Criterion | Manual process | Online quoting |
|---|---|---|
| Quote response time | 2 - 5 days | Instant to 24 h |
| Lost-lead rate | 30 - 45% | 10 - 20% |
| Processing cost / quote | 25 - 40 EUR | 3 - 8 EUR |
| CRM traceability | Low | Full |
| Automated follow-ups | No | Yes |
The gain is not only cost: it is response speed, the top conversion driver in industrial B2B.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Claire, sales manager of an industrial SME in Lyon, received 120 quote requests a month, handled in 3 days on average, with 38% of leads lost for lack of a fast reply. With a catalog + configurator + PDF quote at 42,000 EUR excl. VAT, response time drops below 24 h and the loss rate to 16%. Across 120 requests, that is 26 extra convertible quotes a month; at an average basket of 3,500 EUR excl. VAT and 25% conversion, the project pays back in about 7 months.
FAQ
Is a configurator essential? No, it depends on your catalog. For standard products, a simple quote request is enough; for made-to-order with options, the configurator sharply cuts back-and-forth.
Can the PDF quote follow our branding? Yes, the generated PDF carries your logo, terms and legal notes. It can include validity, payment terms and an electronic signature.
How does the catalog feed the CRM? Each request creates a contact and an opportunity in HubSpot or Salesforce with product detail, enabling automated follow-ups.
Can we show prices or only on request? Both: public prices for some ranges, on-request for complex configurations. The rule is configurable per product or segment.
What is the timeline for a useful V1? A catalog with quote requests and automatic PDF can ship in 3 months; the advanced configurator is added later.
Let's scope your project. Tell us whether you need a configurator and which CRM you use for an estimate between 15,000 and 50,000 EUR excl. VAT. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.