The verdict in three sentences
A wholesale ordering portal costs between EUR 25,000 and EUR 70,000 excl. tax in 2026, one notch below a full B2B platform because it focuses on one thing: letting your recurring customers order fast and accurately. The gain is mechanical: 50 to 70 % of sales data-entry time disappears, and your reps shift from order takers to account developers. The return on investment is measured in sales hours saved, not traffic or conversion.
The modules of a wholesale portal and their price
A wholesale portal is not there to seduce a stranger: it serves already-won customers who reorder the same references every week. The priority is ordering speed and the accuracy of negotiated prices.
| Module | 2026 range (EUR excl. tax) | Main benefit |
|---|---|---|
| Catalogue and negotiated prices | 6,000 - 15,000 | Each customer sees their grid |
| Fast ordering (SKU / CSV) | 3,000 - 8,000 | 40 lines entered in 2 minutes |
| Recurring orders / templates | 3,000 - 7,000 | One-click reorder |
| History and re-order | 2,000 - 5,000 | Reuse past baskets |
| Credit limits and invoice tracking | 4,000 - 10,000 | Balance, due dates, statements |
| Stock and ERP sync | 5,000 - 15,000 | Live availability and prices |
| Mobile app / PWA | 4,000 - 10,000 | Order from the warehouse |
A portal at EUR 30,000 covers catalogue, negotiated prices and fast ordering. Around EUR 60,000, you add real-time ERP sync, credit limits and a mobile app for field orders.
ROI: sales hours saved
The real calculation for a wholesaler is about time. Every order manually keyed by a rep costs 8 to 15 minutes; multiply by monthly volume.
| Indicator | Before portal | After portal |
|---|---|---|
| Orders/month keyed by hand | 1,200 | 360 |
| Average time per order | 11 min | 3 min |
| Sales hours/month on entry | 220 h | 45 h |
| Entry errors/month | 60 | 12 |
| Monthly entry cost (at EUR 25/h) | EUR 5,500 | EUR 1,125 |
| Estimated monthly saving | — | EUR 4,375 |
On a basis of EUR 4,375 saved per month, a EUR 45,000 portal pays for itself in about 10 to 11 months, before counting reduced errors and credit notes.
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Mini case study
Sylvie, manager of a food wholesaler in Lille, serves 180 restaurants and grocers who reorder every week. Her 4 reps spend 175 hours a month keying orders received by SMS and phone. She invests EUR 42,000 excl. tax in a portal with fast ordering and recurring templates. Six months later, 68 % of orders come in online, entry drops to 55 hours/month, i.e. EUR 3,000/month saved and two reps reassigned to developing new accounts. Payback: about 12 months.
FAQ
What is the difference from a full B2B e-commerce platform? The portal targets only your existing customers and re-ordering. It costs EUR 25,000 to 70,000 versus EUR 40,000 to 120,000 for a full platform with acquisition and prospect journeys.
Will my less tech-savvy customers adopt it? Yes, if fast ordering is well designed: list imports, recurring templates and one-click reorder. A 2 to 4 week onboarding secures an adoption rate above 60 %.
Can negotiated prices be managed per customer? That is the core of the portal: each customer sees their grid after logging in, with their volume discounts and special prices, never exposing others' rates.
Do I need a mobile app? Useful if your customers order from a warehouse or point of sale. Expect EUR 4,000 to 10,000 for an installable PWA, cheaper than a native app and enough in 90 % of cases.
How much is annual maintenance? Around 12 to 18 % of the initial cost per year, i.e. EUR 5,000 to 12,000 for a EUR 45,000 portal, including hosting, support and upgrades.
Let's scope your project. Tell us your number of recurring customers, your monthly order volume and your ERP, with an indicative budget between EUR 25,000 and EUR 70,000 excl. tax. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
