The verdict in three sentences
A custom product configurator (CPQ) costs in Dakar in 2026 between FCFA 4,000,000 and 12,000,000, depending on the number of options, compatibility rules and PDF quote automation. It turns a quote that used to take days into a document generated in minutes, with dynamic pricing that is always correct. For a manufacturer selling custom products, the return is measured in a sales cycle shortened by 30 to 50 % and margins protected from pricing errors.
What a configurator does and what drives its price
The CPQ guides the customer (or the rep) through options, blocks impossible combinations, calculates the price in real time and generates a clean quote. The price depends mainly on the complexity of the business rules.
| Component | 2026 range (FCFA) | Detail |
|---|---|---|
| Scoping and rule modelling | 800,000 - 2,000,000 | Options, dependencies, constraints |
| Configuration engine | 1,200,000 - 3,500,000 | Compatibility, blocks, tiers |
| Dynamic pricing | 800,000 - 2,500,000 | Real-time calc, discounts, margins |
| PDF quote generation | 600,000 - 1,800,000 | Template, sending, signature |
| Product visualisation | 700,000 - 2,500,000 | 2D/3D preview, option rendering |
| ERP / CRM integration | 900,000 - 3,000,000 | Order handoff, lead tracking |
A simple configurator (options + price + PDF) fits within FCFA 4,000,000 to 6,000,000. Adding 3D visualisation and ERP integration pushes it toward FCFA 9,000,000 to 12,000,000.
Off-the-shelf CPQ or custom: the commercial ROI
Packaged CPQ solutions exist but adapt poorly to local business rules and charge subscriptions. Custom costs more upfront but fits the product and has no subscription.
| Criterion | Off-the-shelf CPQ (SaaS) | Custom Kolonell |
|---|---|---|
| Setup | FCFA 2,000,000 - 5,000,000 | FCFA 4,000,000 - 12,000,000 |
| Subscription / year | FCFA 1,800,000 - 6,000,000 | 0 (hosting 400,000 - 1,200,000) |
| Specific business rules | Limited | Unlimited |
| Custom PDF quote | Standard | Bespoke |
| 3-year total cost | FCFA 7,400,000 - 23,000,000 | FCFA 5,200,000 - 15,600,000 |
| Code ownership | No | Yes |
Over three years, custom generally comes out cheaper while fitting your catalogue exactly, a decisive point when your products have unique compatibility rules.
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Mini case study
Mr Sow, manager of an aluminium joinery SME in Dakar, prices every order by hand: custom bay windows, windows and glazing. Each quote ties up 2 hours of a technician, with an error rate that generates credit notes. He invests FCFA 7,500,000 in a configurator with dynamic pricing and PDF quotes. Result: the quote drops to 15 minutes, the sales cycle shortens by 40 %, and the company handles 35 % more requests without hiring. On a time and margin gain estimated at FCFA 450,000/month, the project pays for itself in about 17 months.
FAQ
How much is a simple configurator? A CPQ with options, dynamic pricing and PDF quote, without 3D or ERP integration, fits within FCFA 4,000,000 to 6,000,000 and ships in 2 to 3 months.
Is 3D visualisation essential? No, but it strongly boosts conversion on visual products (furniture, joinery). Expect FCFA 700,000 to 2,500,000 depending on the rendering level.
Can the configurator generate an order directly? Yes, by integrating it with your ERP or CRM: the approved quote becomes an order with lead tracking, for FCFA 900,000 to 3,000,000 of extra integration.
Can my sales reps use it too? Yes. The configurator serves both as customer self-service and as an internal tool for reps, making pricing reliable and removing margin errors.
What delivery timeline should I plan? Expect 2 to 4 months for a standard configurator, up to 5 months with 3D visualisation and full ERP integration.
Let's scope your project. Describe your range of configurable products, your compatibility rules and your quote volume, with an indicative budget between FCFA 4,000,000 and 12,000,000. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
