The verdict in three sentences
A B2B ordering portal is not a marketing site: it is a private space, reserved for your already-onboarded trade customers, with no public catalog or acquisition. It focuses on ordering speed: private catalog, per-account pricing, one-click reorder, real-time stock. In 2026, budget EUR 25,000 to 70,000, aiming to halve the orders taken by phone and email.
What the quote covers
| Line item | Scope | Order of magnitude (EUR) |
|---|---|---|
| Discovery & private access | Customer onboarding, roles | 3,000 - 6,000 |
| Private catalog & search | Products, customer references | 5,000 - 12,000 |
| Per-customer pricing | Grids, discounts, sales units | 6,000 - 14,000 |
| Fast order & reorder | Entry by reference, lists | 4,000 - 9,000 |
| ERP & stock connection | Real-time sync, availability | 6,000 - 20,000 |
| Order & invoice tracking | History, slips, PDF | 3,000 - 7,000 |
Portal vs storefront ecommerce
| Criterion | Ordering portal | Storefront ecommerce |
|---|---|---|
| Access | Private, invite-only | Public |
| Goal | Reorder speed | Acquisition + conversion |
| Prices shown | Per customer | Public |
| SEO / marketing | Not a priority | Central |
| Indicative cost | EUR 25,000 - 70,000 | EUR 15,000 - 60,000 |
| Timeline | 3 to 6 months | 2 to 5 months |
The portal is the right choice when your customers are already known and regularly order the same references: the point is not to sell, but to smooth reordering.
Mini case study
Els, who runs a food wholesaler in Amsterdam, takes 340 orders/week by phone. Each call lasts 9 minutes and ties up a rep (loaded cost EUR 0.45/minute), i.e. EUR 4.05 per order and EUR 1,377/week. By shifting 50% to the portal, she saves EUR 688/week, or EUR 35,800/year, and cuts entry errors. On a portal priced at EUR 45,000, payback is around 15 months, before the savings on errors and credit notes.
FAQ
Does an ordering portal need a public storefront?
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No. That is its strength: a private space reserved for onboarded customers, with no public catalog or SEO effort, centered on reorder speed.
How much does a B2B ordering portal cost in 2026?
Budget EUR 25,000 to 70,000 depending on ERP integration depth, per-customer pricing complexity and reorder features.
What is the delivery timeline?
Between 3 and 6 months. The real-time ERP and stock connection is often the line item that stretches the schedule.
Can I show real stock to each customer?
Yes, via real-time or near-real-time ERP sync: the customer sees availability before ordering, reducing stockouts and disputes.
How are sales units and packaging handled?
The portal handles units (case, pallet, lot) and minimum order quantities per reference, essential in wholesale to avoid errors.
Let's scope your project. Tell us your number of trade customers, your ERP and your order volume, and we'll frame the portal and its budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
