The verdict in three sentences
Selling online to resellers requires B2B logic: each account sees its own catalog and its negotiated prices, not the neighbour's. In 2026 in Dubai, budget an order of magnitude of USD 30,000 to 80,000 depending on the complexity of grids, quotas and stock integration. The main gain: freeing your sales team from manual order taking and making applied prices reliable.
Budget structure
| Line item | Scope | Order of magnitude (USD) |
|---|---|---|
| Discovery & specs | Pricing rules, accounts | 3,000 - 6,000 |
| Reseller accounts & roles | Multi-user, approval | 5,000 - 10,000 |
| Per-customer price lists | Discounts, tiers, units | 6,000 - 16,000 |
| Catalog & search | Products, categories, filters | 5,000 - 12,000 |
| Quotas & credit limits | Caps, auto-blocking | 4,000 - 10,000 |
| Stock / ERP integration | Availability, price sync | 6,000 - 20,000 |
| Payment (cards, transfer) | Collection, reconciliation | 3,000 - 8,000 |
Custom vs SaaS
| Criterion | Custom | SaaS B2B |
|---|---|---|
| Upfront cost | USD 30,000 - 80,000 | USD 6,000 - 20,000 |
| Recurring cost | Hosting USD 200-600/mo | Subscription USD 600-2,800/mo |
| Per-customer grids | Unlimited | Often limited |
| Regional payment methods | Native | Via connectors |
| Timeline | 4 to 7 months | 6 to 12 weeks |
| Fit to processes | Full | Partial |
Custom wins when your per-reseller pricing grids are complex and regional payment methods must be native and seamless.
Mini case study
Layla, who directs a cosmetics distributor in Dubai, manages 180 resellers placing on average 3 orders/month by phone. Each order takes 15 minutes of a rep's time (loaded cost estimated at USD 0.55/minute), i.e. USD 8.25 per order and USD 4,455/month. By shifting 65% to self-service, she saves USD 2,896/month, or USD 34,700/year. On a platform at USD 55,000, payback is around 19 months on this line alone, and accelerates sharply with higher order frequency and fewer pricing errors.
FAQ
How much does a B2B ecommerce platform cost in Dubai in 2026?
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Budget an order of magnitude of USD 30,000 to 80,000 depending on the complexity of price lists, quotas and stock integration.
Can I show different prices per reseller?
Yes, that is the heart of B2B: each account sees its negotiated grid, discount tiers and terms, invisible to other resellers.
Can regional payment methods be integrated?
Yes, natively, and it is recommended: local payment methods smooth collection and reduce unpaid invoices.
How are credit limits and quotas handled per customer?
The platform applies credit caps and quotas per account, with automatic blocking beyond them, protecting your cash flow.
What is the launch timeline?
Between 4 and 7 months depending on stock integration depth and the number of pricing rules. An MVP can ship earlier.
Let's scope your project. Tell us your number of resellers, your pricing rules and payment methods, and we'll frame the platform and its budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.