The verdict in three sentences
White-label lets you sell websites under your own brand while a partner agency produces behind the scenes. You buy at agency price and resell with a +30 to +60 % margin, with no hiring and no infrastructure. From 3 to 5 projects per month, you unlock better rates and predictable income.
How the white-label model works
The principle is simple: Kolonell builds, you sell. The end client only ever sees your brand — domain, logo, contract, invoice. You own the commercial relationship while the agency handles engineering, design and delivery. No developer salaries, no servers, no tools to pay for.
This model fits independent consultants, printers, communication agencies and freelance designers who already receive website requests but have no technical team to fulfil them.
| Item | Classic agency | White-label model |
|---|---|---|
| Dev salaries/month | 800,000 - 2,000,000 FCFA | 0 FCFA |
| Servers and tools/month | 150,000 - 400,000 FCFA | 0 FCFA |
| Setup time | 3 - 6 months | 48 hours |
| Financial risk | High | Near zero |
| Margin per project | Variable | 30 - 60 % guaranteed |
Margin and volume grid
The more you sell, the lower your buy price. Here is a 2026 order of magnitude for a Growth showcase site resold by a partner.
| Monthly volume | Partner buy price | Suggested resale price | Net margin |
|---|---|---|---|
| 1 - 2 projects | 350,000 FCFA | 500,000 FCFA | 150,000 FCFA |
| 3 - 5 projects | 320,000 FCFA | 520,000 FCFA | 200,000 FCFA |
| 6 - 10 projects | 290,000 FCFA | 540,000 FCFA | 250,000 FCFA |
| 10+ projects | 260,000 FCFA | 550,000 FCFA | 290,000 FCFA |
The guaranteed delivery window stays 5 to 15 days regardless of volume, so you can sell with a firm promise.
Mini case study
Aminata runs a small communication agency in Dakar. She receives about 4 website requests a month that she used to turn down for lack of a technical team. Going white-label, she buys each showcase site at 320,000 FCFA and resells at 520,000 FCFA. Across 4 projects, her monthly margin reaches 4 × 200,000 = 800,000 FCFA, without hiring anyone. Adding a 60,000 FCFA/month maintenance contract per client, in six months she builds recurring income of 1,440,000 FCFA/month.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
Will the client know I subcontract?
No. Everything ships under your brand: domain, emails, documents. The agency never appears in exchanges or on the final site.
What volume do I need to start?
No minimum to test: you can start with 1 project. Best rates unlock from 3 to 5 projects per month.
Who handles support after delivery?
You remain the commercial contact, but the agency provides technical support in white-label. A maintenance contract of 50,000 to 200,000 FCFA/month covers fixes and updates.
Can I set my own prices?
Yes, entirely. You buy at agency price and are free to resell at your market rate, typically 30 to 60 % above.
What if I want commissions without reselling?
That works through the referral program: 15 % + 5 % recurring on a showcase site, 12 % in e-commerce, 10 % in marketplace, 8 % in institutional.
Let's talk about your project. Become a Kolonell white-label partner or referral agent and launch your digital arm in 48 hours. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
