The verdict in three sentences
A website sale is one-off; maintenance is recurring income that smooths your cash flow. With contracts of 50,000 to 200,000 FCFA/month in maintenance, 75,000 to 300,000 FCFA/month in SEO and 25,000 to 75,000 FCFA/month in managed hosting, a portfolio of 20 clients can reach 1 to 4 million FCFA in MRR. This recurring also raises the resale value of your agency.
The three building blocks of recurring revenue
Recurring web revenue rests on three complementary offers. Maintenance covers fixes, security updates, backups and small improvements. SEO improves ranking month after month. Managed hosting guarantees performance and availability. Each block sells separately or as a pack.
| Recurring offer | 2026 range | What it covers |
|---|---|---|
| Maintenance | 50,000 - 200,000 FCFA/month | Fixes, security, backups |
| SEO | 75,000 - 300,000 FCFA/month | Content, keywords, backlinks |
| Managed hosting | 25,000 - 75,000 FCFA/month | Server, CDN, uptime |
| Ad campaigns | Budget + 15-20 % | Meta / Google Ads |
What a maintenance portfolio yields
The power of recurring is compounding. Here is a 2026 order of magnitude by portfolio size, with an average basket of 100,000 FCFA/month per client (maintenance + some SEO).
| Clients on maintenance | MRR (100,000 FCFA basket) | Annualized MRR |
|---|---|---|
| 5 clients | 500,000 FCFA/month | 6,000,000 FCFA |
| 10 clients | 1,000,000 FCFA/month | 12,000,000 FCFA |
| 20 clients | 2,000,000 FCFA/month | 24,000,000 FCFA |
| 40 clients | 4,000,000 FCFA/month | 48,000,000 FCFA |
This income lands even in months with no new sale, stabilizing cash flow and letting you plan hiring.
Mini case study
Ibrahim, a referral agent turned account manager in Dakar, sold 22 sites over 18 months. He converts 18 clients into maintenance contracts at 90,000 FCFA/month (maintenance + light SEO). His MRR reaches 18 × 90,000 = 1,620,000 FCFA/month. As a Kolonell agent, he also earns 5 % recurring on these contracts, a passive share every month. Over a year, this portfolio represents nearly 19,440,000 FCFA of predictable revenue, independent of new sales.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
How do you sell maintenance without seeming opportunistic?
By presenting it as insurance: security, backups and availability. An unmaintained site degrades in 6 to 12 months. The contract protects the client's investment.
What conversion rate to maintenance should you target?
Good follow-up converts 70 to 90 % of new clients into a recurring contract, especially if the offer is included from the initial quote.
Does recurring really raise agency value?
Yes. An agency with stable MRR is valued far higher than one dependent on one-off sales, because the revenue is predictable.
Can you stack maintenance, SEO and hosting?
Yes, it is even recommended. A full pack at 150,000-250,000 FCFA/month maximizes value per client and simplifies billing.
As an agent, do you earn on recurring?
Yes: the Kolonell program pays 5 % recurring in showcase and e-commerce, on top of the initial sale commission (15 % and 12 %).
Let's talk about your project. Build a profitable maintenance portfolio with Kolonell and earn recurring every month. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
