The verdict in three sentences
An honest B2B redesign quote itemises at least six lines: scoping GBP 900-1,800, UX/design GBP 2,200-4,400, build GBP 3,300-6,600, technical SEO GBP 1,700, CMS training GBP 700, 3-month warranty included. A 40% spread between two quotes almost always comes from real scope and who delivers. A headline day rate of GBP 300 often hides unmanaged offshore subcontracting, at the expense of QA and SEO.
Every line explained in 2026 GBP
To compare three quotes, bring them onto one grid. Here are the 2026 ranges line by line.
| Line item | What it covers | 2026 price (GBP) |
|---|---|---|
| Scoping / workshop | Sitemap, personas, specs | 900 - 1,800 |
| UX / design | Wireframes, art direction | 2,200 - 4,400 |
| Build / dev | Responsive, CMS, performance | 3,300 - 6,600 |
| Technical SEO | Tags, structure, speed | 1,700 |
| CMS training | Team onboarding | 700 |
| Warranty | 3 months post-launch | included |
A quote that merges everything into a single "redesign package" line blocks comparison: demand the breakdown.
Why a 40% spread between two quotes
The gap rarely comes from margin. Here are the real 2026 drivers.
| Factor | Low quote (day rate 300) | Premium quote (day rate 600) |
|---|---|---|
| Delivery | Unmanaged offshore | Integrated senior local |
| Technical SEO | Optional/absent | Included and audited |
| QA | Superficial | Cross-browser + accessibility |
| Design | Retouched template | Bespoke |
| Post-bug fixes | Billed | 3-month warranty |
| 12-page total | GBP 5,000 | GBP 10,500 |
The GBP 5,000 quote can suit a simple need, but for a B2B site that must convert, missing SEO and serious QA gets paid later in a premature rebuild.
Mini case study
Nicholas, procurement lead at an industrial SME in London, receives three quotes: GBP 5,000, 7,500 and 10,500. Bringing them onto one grid, he finds the GBP 5,000 quote excludes technical SEO (GBP 1,700) and training (GBP 700) and subcontracts the build offshore. Once aligned, the real gap is GBP 1,300, not 40%. He picks the GBP 7,500 quote, better balanced, and avoids a future SEO rework estimated at GBP 2,800.
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FAQ
Why demand a line-item breakdown?
Without it, you cannot compare three quotes or negotiate. A six-line breakdown reveals what is included (SEO, QA, warranty) and what is missing, avoiding mid-project overruns.
Is a GBP 300 day rate necessarily a bad choice?
Not always, but it rarely funds a full-time senior local. Check who codes, where, and how QA is handled; unmanaged offshore often generates billed rework loops.
What does the 3-month warranty cover?
Fixing defects unrelated to new features: display bugs, forms, browser compatibility. It does not cover new features, which fall under a change order.
Is technical SEO worth its GBP 1,700?
Yes: tags, heading structure, speed and structured data drive rankings. Retrofitting SEO costs 1.5 to 2 times more than building it into the redesign.
How long for a 12-page B2B redesign?
Budget 6 to 8 weeks in 2026 for a well-scoped premium quote, including 2 weeks of scoping and design.
Let's scope your project. Send us your current quotes and target scope, and we will bring them onto a comparable grid and price a transparent redesign. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
