The verdict in three sentences
A premium B2B website redesign of 8 to 15 pages costs between GBP 6,500 and GBP 15,000 in 2026 London, depending on custom design and SEO depth. A simple restyle (same content, new theme) stays at GBP 3,800 but fixes neither structure nor commercial performance. The gap reads line by line: design 30%, build 40%, SEO/content 20%, QA 10%.
The 2026 ranges in London
London B2B agencies bill day rates of GBP 500 to GBP 750 for a senior profile. Here are the 2026 orders of magnitude for a redesign by ambition level.
| Service | Scope | 2026 price (GBP) | Timeline |
|---|---|---|---|
| Simple restyle | New theme, reused content | 3,800 - 5,500 | 3-4 wks |
| Standard redesign | 8-10 custom pages | 6,500 - 9,500 | 6-8 wks |
| Premium redesign | 12-15 pages, motion, SEO | 11,000 - 15,000 | 8-10 wks |
| Bilingual option | +1 full language | +25% | +2 wks |
| Blog + analytics | Article CMS, dashboards | +1,600 - 2,700 | included |
A premium quote is usually stated ex-VAT; add 20% VAT where applicable. For a VAT-registered SME the tax is recoverable, which is why buyers reason in ex-VAT figures.
Breaking down a premium quote
A readable quote splits the budget into four items. On a GBP 12,000 premium redesign, the typical 2026 split looks like this.
| Line item | Share | Amount (GBP) | What it covers |
|---|---|---|---|
| UX/UI design | 30% | 3,600 | Wireframes, art direction, component system |
| Build | 40% | 4,800 | Responsive dev, CMS, performance |
| SEO / content | 20% | 2,400 | Structure, tags, 8-10 pages of copy |
| QA / launch | 10% | 1,200 | Browser tests, accessibility, go-live |
When an agency quotes a day rate far below market, check who actually delivers: unmanaged offshore subcontracting often explains the gap, at the expense of QA and SEO.
Mini case study
James, managing director of a 40-person industrial SME in Croydon, runs a 2019 site that generates 6 quote requests a month. He invests GBP 11,000 in a premium redesign, targeting 15 requests/month. His average B2B deal is GBP 8,000 at a 20% close rate. The 9 extra requests yield 1.8 sales/month, or GBP 14,400 in additional monthly revenue. The redesign pays back in under one month of incremental revenue, before margin.
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FAQ
What is the real difference between a GBP 3,800 restyle and a GBP 12,000 redesign?
A restyle changes the skin without reworking structure or SEO; it does not move conversions. A premium redesign reworks structure, journeys and performance, with a measurable +50% to +150% lift on inbound enquiries.
How long does a premium redesign take?
Budget 8 to 10 weeks in 2026 for 12-15 pages, including 2 weeks of scoping and design. A 3-week timeline quoted for premium work is a red flag on depth.
Does bilingual delivery change the price much?
Yes: a second full language adds around 25%, because it doubles QA, SEO and editorial upkeep, not just translation.
Is maintenance included?
Warranty typically covers 3 months after launch. Beyond that, a maintenance contract at GBP 90 to 220/month covers updates, backups and small changes.
Can payment be staged?
Usually across 3 milestones: 30% on order, 40% on design sign-off, 30% on delivery. Some agencies offer a monthly spread over 6 to 12 months.
Let's scope your project. Tell us about your current site, target page count and indicative budget, and we will price the premium redesign that fits your B2B market. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
